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- Click fraud in 2nd quarter of 2008 more sophisticated, botnets to blame
- Whereas the overall click fraud rate isn't increasing, it's not decreasing either, remaining flat for the first two quarters of 2008, according to data gathered from the Click Fraud Network, consisting of more than 4,000 online advertisers and agencies. Click Forensics report for the second quarter of 2008, indicates that...
- Tags: Click Fraud, RK West, Dancho Danchev
- Blog posts 2008-07-25
- Google multi-billion dollar risks in 2007
- GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...
- Tags: SEARCH, Google Inc., Goog, Google&rsquo, s, Eric Schmidt
- Blog posts 2006-12-24
- Google 2007: More Googlers blogging?
- If Techmeme is the blogosphere’s barometer, December reflected an uptake in high-profile Googlers putting forth the Google case, at their own personal blogs.Bloggers in point:1) Shuman Ghosemajumder, Google’s point man on click fraud, weighed in personally on the Google click fraud issue at his own blog December 12 in a...
- Tags: click fraud, Google Inc., Google Software Applications, Content, Social Media, Culture, Google, Blogs, User-Generated Content, Social Web, Marketing, Self-Promotion, Media, Search
- Blog posts 2006-12-22
- Google's Achilles' Heel: click fraud + PPC inflation
- The Google auction driven Pay Per Click advertising model responsible for the company’s $113 billion market cap is inherently vulnerable due to 1) click fraud and 2) bid price inflation.CLICK FRAUDIn “Click Fraud: What does Google fear?” I discuss Google’s strategic assault against the work of click fraud consultants.posting at...
- Tags: Google Inc., click fraud
- Blog posts 2006-08-19
- Click Fraud: Google served with class action complaint claiming 'unfair business practices'
- Samuel Lassoff, a Philadelphia-based attorney, told me he filed a class action complaint against Google, Inc., in the United States District Court, Eastern District of Pennsylvania, accusing Google of: "breach of contract, negligence, unjust enrichment and unfair business practices," due to click fraud.The complaint lists the following Parties:Plaintiff Samuel Lassoff...
- Tags: Google Inc., advertisement, Samuel Lassoff
- Blog posts 2006-08-18
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