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- Google Office user problems? Boost to AdWords business
- Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...
- Tags: Google Software Applications, Advertising, Search Advertising, Search, Google Apps, Google Ads, AdWords
- Blog posts 2007-04-25
- How Google's new ecommerce engine can mislead consumers
- Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...
- Tags: Advertising, Search Advertising, Legal, Google Software Applications, Google Ads, Google, ecommerce, AdWords
- Blog posts 2007-04-09
- Google: EFF defends right to sell AdWords
- Last week, I put forth “Google YouTube ‘victims’ championed by Chilling Effects, EFF, Harvard Law School.”This week, the EFF Electonic Frontier Foundation has come to the Google rescue once again, seeking to prevent “improper attacks on digital speech intermediaries.”Calling itself an advocate for “online speakers, consumers and technology innovators,” the...
- Tags: Business Models, Advertising, Search, Legal, Google, Government, Internet Data, Google Software Applications, Copyright, Search Advertising
- Blog posts 2007-02-23
- Google Personals vs. Match.com: Get a date at Google!
- Is this Valentine’s Day inspiring you to seek “hot & sexy dating with singles in your area”?Google presumably hopes so. If you click on that number one AdWords “Sponsored Link” from Passion.com in a search for “mobile dating,” Google gets paid for a click. Google entices "mobile dating" searchers...
- Tags: Web 2.0, Search, Culture, Google, Social Web, ecommerce, Google Software Applications, Social Networking, Social Media, ROI, Search Advertising, User Generated Politics, Social Capital
- Blog posts 2007-02-14
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s
- Blog posts 2006-12-26
- Google Radio NOT AdWords easy: Audio Ads Exclusive
- In “Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look” I present the first inside look at the soon to be officially launched, first ever “Google Ad Creation Marketplace.” Developed in conjunction with Google’s integration of the dMarc Broadcasting systems with the AdWords platform, the “Google Ad Creation Marketplace”...
- Tags: Business Models, talent, Google Inc., Radio, Google Software Applications, Marketing, Google, Local, Media, Advertising
- Blog posts 2006-12-23
- Google Checkout: $20 million AdWords pitch
- Upon Google CEO Eric Schmidt’s announcement of Google Checkout June 29, 2006, I underscored: “It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’” I have been chronicling Google’s determined, but heretofore underwhelming, Checkout integrated merchant acquisition/AdWords sales strategy since, as I reviewed two weeks...
- Tags: ROI, Google Software Applications, ecommerce, Marketing, Google, Search, Advertising, Business Models, Google Inc.
- Blog posts 2006-12-21
- Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look
- ALSO @ WSJ Google Tests New Ad Offerings Google is not only testing its Google dMarc radio advertising platform for an impending national launch of Audio Ads (see “Google on the radio: Audio Ads first look”), it is auditioning radio talent to create the ads.Since last January, Google has been...
- Tags: talent, advertisement, Google Inc., radio, Google AdWords
- Blog posts 2006-12-14
- Google: Multi-billion dollar self-dealer?
- Google is starting to communicate with the blogoshpere, in its own way!In my “Google almost on the radio!” yesterday I noted: “Has Google been reading my Digital Micro-Markets Blog countdown to Audio Ads?”: Google acknowledges at the Inside AdWords Blog: "Theres been a lot of speculation about what were...
- Tags: Google&rsquo, s, Google AdWords, Google Inc., advertisement, ROI, Google Software Applications, Self-Promotion, Marketing, Government, Google, Legal, Search, Advertising, Media
- Blog posts 2006-12-08
- Google on the radio: Audio Ads first look
- Google is on track to celebrate the one year anniversary of its dMarc Broadcasting acquisition in style; Audio Ads style.Since last January, Google has been working to integrate the dMarc platform with its AdWords system, hire a direct sales staff, recruit radio stations…and the results are in!In “Google Radio Exclusive:...
- Tags: advertisement, Audio Ads, Google Inc., Advertising, Google, Google Software Applications, Radio
- Blog posts 2006-12-07
- Google Checkout: Free in 2007, still flawed
- Why is Google willing to pay the fees of transaction processing on behalf of merchants till the end of 2007?Google Checkout announces: From November 8, 2006 through December 31, 2007, well process your Checkout transactions for free, even if you arent an AdWords advertiser.Does the Google generosity know no...
- Tags: Google Checkout, Google Inc., Checkout, ROI, Google Software Applications, ecommerce, Marketing, Google, Search, Advertising
- Blog posts 2006-12-06
- Google Checkout audit: Where are AdWords 'badges'?
- When Google Checkout launched five months ago, I put forth that Google’s end-game was to sell more Google AdWords.In Google Checkout to merchants: Give us your customers, and your advertising and It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’ and Google Checkout aims to...
- Tags: Google Software Applications, Metrics, Google, Search, Marketing, Business Models, Advertising, Enterprise
- Blog posts 2006-11-24
Additional Resources
- Putting the XP into the OLPC
- So, Microsoft has managed to get in on the OLPC bandwagon and put XP in front of millions of eyeballs in the developing world. But is this move about the children's education, or it is about recruiting more Windows users. What's important to note is that Microsoft...
- Tags: Team, One Laptop Per Child Project, Team Management, Microsoft Windows XP, Management, Operating Systems, Microsoft Windows, Software, Adrian Kingsley-Hughes
- Blog posts 2008-05-16
- Fight card: AMD Radeon 4800 vs. Nvidia GTX 200
- The high-end graphics card market isn't the straightforward, mano-a-mano battle it used to be. Graphics cards with dual GPUs, systems with multiple cards in CrossFire or SLI implementations, and most recently hybrid graphics have all muddied the picture. Meanwhile, Intel has improved its integrated graphics and has long-term plans in...
- Tags: Card, NVidia Corp., Advanced Micro Devices Inc., Graphics, Radeon, GPU, John Morris
- Blog posts 2008-05-16
- Open Source in 2013
- <satire> <source> Thank you. (Picture from Fox, America's only network. My picture at the top of this blog is expected to look much like this one in 2013, if I shave and get the combover right.) The hectic but repetitive routine of business and journalism often seems...
- Tags: Job, America, World Entertainment Shortage, Recruitment & Selection, Open Source, Human Resources, Workforce Management, Dana Blankenhorn
- Blog posts 2008-05-16
- Weekend Gadget Guidance: Put your iPhone 'slide to unlock' screen to use
- Remember when they invented the outside screen for the cell phone? You know, the little piece of crystal that showed the time? A coup for anyone neurotic enough to need to check the time without needing to flip open the phone. Well, now that...
- Tags: Apple iPhone, Screen, RSS, E-mail, Telecom & Utilities, Web Browsers, Internet, Online Communications, Andrew Nusca
- Blog posts 2008-05-16
- Web 2.0 and the end of advertising
- The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. It had me spluttering in the latest BriefingsDirect Insights analyst podcast hosted by Dana Gardner — more on that in a moment. Let's move on...
- Tags: Software, Web, Web 2.0, Advertisement, Phil Wainewright
- Blog posts 2008-05-16
- Dynamic documents as two-way end points help bind people and processes to SOA
- Read the full paper. Listen to the podcast. Sponsor: JustSystems North America. Making services oriented architecture SOA a fixture across larger swaths of enterprise IT and business processes has grown into a top goal. Finding additional innovation to amplify a SOA's value is therefore always welcome. ...
- Tags: Document, SOA, Service-Oriented Architecture (SOA), Web Services, Middleware, Enterprise Software, Software, Dana Gardner
- Blog posts 2008-05-16
- Video game hardware and software sales up 47% in April 2008
- Americans spent $1.23 bln on video games, hardware and accessories in April 2008, up 47% from April 2007. Total hardware sales grew 26% to $426.2 mln, with the Wii selling 714,200 units, followed by the handheld Nintendo DS at 414,800. Software sales surged to $654.7 mln from $389.4 mln in...
- Tags: Software, Video Game, Video, Hardware, Sales Strategy, Sales Force Management, Games, Sales, Personal Technology, AM
- Blog posts 2008-05-16
- Facebook flap: Google's side
- Amid the Facebook move to block Google's Friend Connect, the search giant has responded. As expected, Google had a few issues with Facebook's privacy assessment of Google Friend Connect. There's a lot of debate on Techmeme about the issue and it's a big one as all of...
- Tags: Google Inc., Facebook, Google Friend Connect, User Privacy, Third Party App, Social Networking, Online Communications, Marketing, Advertising & Promotion, Larry Dignan
- Blog posts 2008-05-16
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