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	<title><![CDATA[google ads Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/google+ads.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to google ads]]></description>
	<s:counts start="0" returned="20" found="39" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Google ads go behavorial; Is it more 'interesting'?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=61871&messageID=1139618&start=0]]></link>
		<description><![CDATA[Google ads go behavorial; Is it more 'interesting'?Ad-ware in the Cloud?Targeted ads are not new and have been obnoxious in the past.  I remember doing a search for a anti-virus app online and having an ad pop up from Symantec for their anti-virus app.  It was really annoying...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 11 Mar 2009 10:46:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/targeted+ads.html"><![CDATA[Targeted Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/now+it.html"><![CDATA[NOW IT]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Madison Avenue to Facebook: you'll never be the next Google]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11743-0.html?forumID=1&threadID=52378&messageID=987225&start=0]]></link>
		<description><![CDATA[Madison Avenue to Facebook: you'll never be the next GoogleHmmm...  Answer: Never"Ask yourself how many times you've clicked on a ‘Sponsored Link' when doing a Google search. I know I have, lots of times."Nor on any other type of ad on google. I use google to search for information,...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 25 Sep 2008 09:21:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/madison+avenue.html"><![CDATA[Madison Avenue]]></category>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google's risky advertising business]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1438]]></link>
		<description><![CDATA[Michael Arrington continues to be quite displeased with the PayPerPost business model."How much is your soulÂ worth" he asks, in TechCrunch's second "Soulless" PayPerPost story.BUT, are media souls really in danger of being compromised merely because of one new advertorial entrant into theÂ publishingÂ market?TechCrunch has reassuringly undescored that IT "does not accept...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 28 May 2007 11:40:34 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adsense.html"><![CDATA[AdSense]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
	</item>
	<item>
		<title><![CDATA[Google cracks advertising code, big time]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1410]]></link>
		<description><![CDATA[Remember life before Google? When GOOD ads meant NO ads?The world was not as rich in those days, as the Google team does not cease to remind us.What have Brin, Page and Schmidt bestowed upon the world to make it a better place?FIRST: Google AdWords, "Relevant advertising can be as...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 23 May 2007 15:28:17 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
	</item>
	<item>
		<title><![CDATA[Google radio ads hit snag]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1403]]></link>
		<description><![CDATA[Google Radio Ads: NO match for AdWords, AND AdWords customers know it, big time.What is the big problem now?Who needs Google on the radio if it means having to make a big effort, spending big time and big money to create a Google Audio Ad!Google Ad Creation Marketplace auditioning radio...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 23 May 2007 03:29:51 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[Radio]]></category>
	</item>
	<item>
		<title><![CDATA[Google YouTube: Will Microsoft, Yahoo have last laugh?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1368]]></link>
		<description><![CDATA[Robert Scoble headlines: â€œGoogle to Yahoo and Microsoft: The $1.65 billion was worth it,â€ as an end game conclusion to Googleâ€™s much ballyhooed Universal Search:Â Ahh, now you all understand what I meant when I said YouTube is a moat, not a revenue generator. By putting YouTube results into Googleâ€™s main...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 May 2007 12:07:52 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/copyright.html"><![CDATA[Copyright]]></category>
		<category domain="http://updates.zdnet.com/tags/content.html"><![CDATA[Content]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
	</item>
	<item>
		<title><![CDATA[SEM Beware: Google deals blow to search engine marketing]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1363]]></link>
		<description><![CDATA[In one fell Universal Search swoop, Google has wreaked havoc not only on searchers and Websites, but on the entire multi billion dollar search marketing industry.(SEE Why Google Search will NOT rule the Universe!)Think the almighty Google PageRank was an impossible organic nut to crack? Even fearsome Matt Cutts wonâ€™t...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 May 2007 05:09:49 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google Radio Ads: NO match for AdWords]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1355]]></link>
		<description><![CDATA[Google believes its years long effort to diversify into radio advertising mayÂ finally be nearingÂ a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.But is radio technology company dMarc Broadcasting and a minor league resale deal with Clear ChannelÂ really how Google is going to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 16 May 2007 04:37:28 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[Radio]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
	</item>
	<item>
		<title><![CDATA[Google YouTube: Viral video success formula?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1315]]></link>
		<description><![CDATA[What makes for a good viral video? How can You Tube clip culture success be had?Did you ever wish you could find out directly from YouTube?Rich LeFurgy, General Partner, Archer Advisors, moderating the &ldquo;Content, Consumers, Community: The Balance of Control&rdquo; panel today at the Interactive Advertising Bureau Digital Video Forum...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 07 May 2007 14:06:31 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/youtube.html"><![CDATA[YouTube]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/user+generated+politics.html"><![CDATA[User Generated Politics]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
	</item>
	<item>
		<title><![CDATA[Google AdSense move over? Ecommerce meets contextual ad network in Tumri Publisher]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1313]]></link>
		<description><![CDATA[Does integrated online advertising and merchandising bring to mind &ldquo;a romantic song set to light classical music&rdquo;?Tumri Inc, named after the Indian Thumri genre of music, is aiming to build the world&rsquo;s first online merchandising network and hopes its new Tumri Publisher launched today will be music to Web publishers&rsquo;...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 07 May 2007 03:32:28 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/venture+capital.html"><![CDATA[Venture Capital]]></category>
		<category domain="http://updates.zdnet.com/tags/vc.html"><![CDATA[VC]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/ecommerce.html"><![CDATA[ecommerce]]></category>
		<category domain="http://updates.zdnet.com/tags/ceo+interviews.html"><![CDATA[CEO Interviews]]></category>
		<category domain="http://updates.zdnet.com/tags/business+models.html"><![CDATA[Business Models]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/adsense.html"><![CDATA[AdSense]]></category>
	</item>
	<item>
		<title><![CDATA[Google showdown: Can Barry Diller win IAC search advertising war?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1304]]></link>
		<description><![CDATA[Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 03 May 2007 23:42:39 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google gets VERY personal: Can we be friends?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1294]]></link>
		<description><![CDATA[Did you know that a search engine could be your &ldquo;friend&rdquo;?Not just any search engine is capable of such intimacy though, it must be a Googley one, the new &ldquo;iGoogle&rdquo; one in fact.If cheery Marissa Mayer is doing the introductions, than you know its going to be Googley good.Google&rsquo;s vice...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 01 May 2007 16:49:53 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/user-generated+content.html"><![CDATA[User-Generated Content]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Push Google off its search advertising throne? Not so FAST!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1287]]></link>
		<description><![CDATA[Another day, another company that claims to be the one that will dethrone $150 billion market cap, and &ldquo;everyone&rsquo;s favorite garage band,&rdquo; Google from its search advertising kingdom.Who is the latest to put forth the would-be Google slayer, along with potential killer of perennial runner-up Yahoo and slow out of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 08:01:48 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[CBS Radio to Google, YouTube: No thanks, we built TargetSpot!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1274]]></link>
		<description><![CDATA[What is TargetSpot?  A revolutionary new advertising platform that enables businesses of all sizes and budgets to advertise their products and services to the ever-growing Internet radio listening audience. Streaming video capabilities soon as well.  With TargetSpot, you can create ads using a suite of easy-to-use production tools...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 26 Apr 2007 10:03:53 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/local.html"><![CDATA[Local]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[Radio]]></category>
		<category domain="http://updates.zdnet.com/tags/vc.html"><![CDATA[VC]]></category>
		<category domain="http://updates.zdnet.com/tags/venture+capital.html"><![CDATA[Venture Capital]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/youtube.html"><![CDATA[YouTube]]></category>
	</item>
	<item>
		<title><![CDATA[Google piggybacks on Intel: What about Intuit?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1270]]></link>
		<description><![CDATA[Google: Technology driven or people driven? I debated upon the Google DoubleClick deal announcement to conclude:Google may have billions of cash to spare thanks to its automated advertising system, and give away free lunches to its employees so they never leave their work at the Googleplex for food or drink,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 25 Apr 2007 13:32:33 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/business+models.html"><![CDATA[Business Models]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise.html"><![CDATA[Enterprise]]></category>
	</item>
	<item>
		<title><![CDATA[Google Office user problems? Boost to AdWords business]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1269]]></link>
		<description><![CDATA[Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 25 Apr 2007 08:42:13 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google+apps.html"><![CDATA[Google Apps]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
	</item>
	<item>
		<title><![CDATA[Google scary now? Personal Health Records, sponsored by Google, next]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1261]]></link>
		<description><![CDATA[&ldquo;Good and scary,&rdquo; so headlined Anil Dash of the new Google &ldquo;Web History&rdquo; user tracking tool.  &ldquo;Google&rsquo;s privacy nightmare just starting,&rdquo; so declared Om Malik, noting a Washington Post story of a complaint filed with the Federal Trade Commission FTC seeking an injunction against the announced Google purchase of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 24 Apr 2007 05:08:43 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/government.html"><![CDATA[Government]]></category>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/culture.html"><![CDATA[Culture]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google vs. Microsoft office? Not yet!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1256]]></link>
		<description><![CDATA[Google CEO Eric Schmidt doth protest too much that Google Office is no Microsoft Office.BUT, will users buy it, literally.The Google Apps Premier day of reckoning was to have been but seven days away. On April 30, Google was set to turn on the payment required switch to its Google...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Apr 2007 05:06:47 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft.html"><![CDATA[Microsoft]]></category>
		<category domain="http://updates.zdnet.com/tags/google+checkout.html"><![CDATA[Google Checkout]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise.html"><![CDATA[Enterprise]]></category>
		<category domain="http://updates.zdnet.com/tags/google+apps.html"><![CDATA[Google Apps]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Google's YouTube: Not so dirty little secrets]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1253]]></link>
		<description><![CDATA[Why was Google CEO Eric Schmidt so ecstatic Thursday? Because he reported $3.66 billion in quarterly revenues to Wall Street, all fueled by advertising cum content.Google&rsquo;s secret weapon is a four letter word I have oft said: SPIN.  The most lucrative Googley spin of all? People WANT Google ads,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 21 Apr 2007 13:26:30 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/youtube.html"><![CDATA[YouTube]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
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		<title><![CDATA[Google DoubleClick: The REAL big time payoff]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1239]]></link>
		<description><![CDATA[Google wins big in its acquisition of DoubleClick.  Immediate credibility and market share in display advertising market? YESCompetitive posturing to the disadvantage of prime rivals Microsoft and Yahoo. YES  BUT, the two oft cited rationales for Google&rsquo;s $3.1 billion investment are complementary to the core Google mission to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 18 Apr 2007 14:25:41 -0700</pubDate>
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