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Google ads go behavorial; Is it more 'interesting'?

Google ads go behavorial; Is it more 'interesting'?Ad-ware in the Cloud?Targeted ads are not new and have been obnoxious in the past. I remember doing a search for a anti-virus app online and having an ad pop up from Symantec for their anti-virus app. It was really annoying...

Tags: Targeted Ads, NOW IT, advertisement, Google Ads, Google Inc.

Discussion threads 2009-03-11

Madison Avenue to Facebook: you'll never be the next Google

Madison Avenue to Facebook: you'll never be the next GoogleHmmm... Answer: Never"Ask yourself how many times you've clicked on a ‘Sponsored Link' when doing a Google search. I know I have, lots of times."Nor on any other type of ad on google. I use google to search for information,...

Tags: Google Inc., Madison Avenue, Facebook, advertisement

Discussion threads 2008-09-25

Google's risky advertising business

Michael Arrington continues to be quite displeased with the PayPerPost business model."How much is your soul worth" he asks, in TechCrunch's second "Soulless" PayPerPost story.BUT, are media souls really in danger of being compromised merely because of one new advertorial entrant into the publishing market?TechCrunch has reassuringly undescored that IT "does not accept...

Tags: AdSense, Advertising, AdWords, Google, Google Ads

Blog posts 2007-05-28

Google cracks advertising code, big time

Remember life before Google? When GOOD ads meant NO ads?The world was not as rich in those days, as the Google team does not cease to remind us.What have Brin, Page and Schmidt bestowed upon the world to make it a better place?FIRST: Google AdWords, "Relevant advertising can be as...

Tags: Google, Google Ads

Blog posts 2007-05-23

Google radio ads hit snag

Google Radio Ads: NO match for AdWords, AND AdWords customers know it, big time.What is the big problem now?Who needs Google on the radio if it means having to make a big effort, spending big time and big money to create a Google Audio Ad!Google Ad Creation Marketplace auditioning radio...

Tags: Advertising, AdWords, Google, Google Ads, Radio

Blog posts 2007-05-23

Google YouTube: Will Microsoft, Yahoo have last laugh?

Robert Scoble headlines: “Google to Yahoo and Microsoft: The $1.65 billion was worth it,” as an end game conclusion to Google’s much ballyhooed Universal Search: Ahh, now you all understand what I meant when I said YouTube is a moat, not a revenue generator. By putting YouTube results into Google’s main...

Tags: Copyright, Content, Google, Google Ads, Microsoft, Search Advertising, Video, Yahoo

Blog posts 2007-05-17

SEM Beware: Google deals blow to search engine marketing

In one fell Universal Search swoop, Google has wreaked havoc not only on searchers and Websites, but on the entire multi billion dollar search marketing industry.(SEE Why Google Search will NOT rule the Universe!)Think the almighty Google PageRank was an impossible organic nut to crack? Even fearsome Matt Cutts won’t...

Tags: AdWords, Advertising, Google, Google Ads, Marketing, ROI, Search, Search Advertising

Blog posts 2007-05-17

Google Radio Ads: NO match for AdWords

Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.But is radio technology company dMarc Broadcasting and a minor league resale deal with Clear Channel really how Google is going to...

Tags: AdWords, Advertising, Google, Google Ads, Radio, ROI

Blog posts 2007-05-16

Google YouTube: Viral video success formula?

What makes for a good viral video? How can You Tube clip culture success be had?Did you ever wish you could find out directly from YouTube?Rich LeFurgy, General Partner, Archer Advisors, moderating the “Content, Consumers, Community: The Balance of Control” panel today at the Interactive Advertising Bureau Digital Video Forum...

Tags: YouTube, Video, User Generated Politics, Google Ads, Google

Blog posts 2007-05-07

Google AdSense move over? Ecommerce meets contextual ad network in Tumri Publisher

Does integrated online advertising and merchandising bring to mind “a romantic song set to light classical music”?Tumri Inc, named after the Indian Thumri genre of music, is aiming to build the world’s first online merchandising network and hopes its new Tumri Publisher launched today will be music to Web publishers’...

Tags: Venture Capital, VC, Marketing, Google Ads, Google, ecommerce, CEO Interviews, Business Models, Advertising, AdSense

Blog posts 2007-05-07

Google showdown: Can Barry Diller win IAC search advertising war?

Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...

Tags: Search Advertising, Search, Google Ads, Google, Advertising

Blog posts 2007-05-03

Google gets VERY personal: Can we be friends?

Did you know that a search engine could be your “friend”?Not just any search engine is capable of such intimacy though, it must be a Googley one, the new “iGoogle” one in fact.If cheery Marissa Mayer is doing the introductions, than you know its going to be Googley good.Google’s vice...

Tags: User-Generated Content, Google Ads, Google, AdWords, Advertising

Blog posts 2007-05-01

Push Google off its search advertising throne? Not so FAST!

Another day, another company that claims to be the one that will dethrone $150 billion market cap, and “everyone’s favorite garage band,” Google from its search advertising kingdom.Who is the latest to put forth the would-be Google slayer, along with potential killer of perennial runner-up Yahoo and slow out of...

Tags: Search Advertising, Search, ROI, Google Ads, AdWords, Advertising

Blog posts 2007-04-30

CBS Radio to Google, YouTube: No thanks, we built TargetSpot!

What is TargetSpot? A revolutionary new advertising platform that enables businesses of all sizes and budgets to advertise their products and services to the ever-growing Internet radio listening audience. Streaming video capabilities soon as well. With TargetSpot, you can create ads using a suite of easy-to-use production tools...

Tags: Advertising, Google, Google Ads, Local, Marketing, Media, Radio, VC, Venture Capital, Video, YouTube

Blog posts 2007-04-26

Google piggybacks on Intel: What about Intuit?

Google: Technology driven or people driven? I debated upon the Google DoubleClick deal announcement to conclude:Google may have billions of cash to spare thanks to its automated advertising system, and give away free lunches to its employees so they never leave their work at the Googleplex for food or drink,...

Tags: Business Models, Google Ads, Google, Enterprise

Blog posts 2007-04-25

Google Office user problems? Boost to AdWords business

Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...

Tags: Google Software Applications, Advertising, Search Advertising, Search, Google Apps, Google Ads, AdWords

Blog posts 2007-04-25

Google scary now? Personal Health Records, sponsored by Google, next

“Good and scary,” so headlined Anil Dash of the new Google “Web History” user tracking tool. “Google’s privacy nightmare just starting,” so declared Om Malik, noting a Washington Post story of a complaint filed with the Federal Trade Commission FTC seeking an injunction against the announced Google purchase of...

Tags: Media, Marketing, Government, Google Software Applications, Google Ads, Google, Culture, AdWords, Advertising

Blog posts 2007-04-24

Google vs. Microsoft office? Not yet!

Google CEO Eric Schmidt doth protest too much that Google Office is no Microsoft Office.BUT, will users buy it, literally.The Google Apps Premier day of reckoning was to have been but seven days away. On April 30, Google was set to turn on the payment required switch to its Google...

Tags: Microsoft, Google Checkout, Google Ads, Enterprise, Google Apps, Google, Advertising

Blog posts 2007-04-23

Google's YouTube: Not so dirty little secrets

Why was Google CEO Eric Schmidt so ecstatic Thursday? Because he reported $3.66 billion in quarterly revenues to Wall Street, all fueled by advertising cum content.Google’s secret weapon is a four letter word I have oft said: SPIN. The most lucrative Googley spin of all? People WANT Google ads,...

Tags: Google, Advertising, YouTube, Video, Google Ads, Culture, Content

Blog posts 2007-04-21

Google DoubleClick: The REAL big time payoff

Google wins big in its acquisition of DoubleClick. Immediate credibility and market share in display advertising market? YESCompetitive posturing to the disadvantage of prime rivals Microsoft and Yahoo. YES BUT, the two oft cited rationales for Google’s $3.1 billion investment are complementary to the core Google mission to...

Tags: Wall Street, ROI, AdWords, Search Advertising, Search, Google Ads, Google, ecommerce, Advertising

Blog posts 2007-04-18