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Travelocity to Google: Stop dissing multi-million dollar ad clients!

Why Paid Search May NOT Be the Best ROI For Your Incremental DollarJeff Glueck, Travelocity Chief Marketing Officer, is on a mission, and he brought that mission to Shop.org today. In an impassioned solo panel appearance before ecommerce professionals and brand marketers this afternoon, Glueck put forth a business case...

Tags: SEARCH, ROI/TCO, advertisement, Google Inc., Travelocity, Glueck, paid search, advertiser

Blog posts 2006-10-11

Additional Resources

Google clients 'frustrated' by unprofitable AdWords buys

Buyers of Google AdWords are “becoming increasingly frustrated,” so says the Googler that started the first Google inside sales team in 2003, Adam Goldberg. Goldberg helped build the Google inside sales team to a $500 million dollar a year organization by touting the marketing ROI of spends on AdWords’...

Tags: Search Advertising, Search, ROI, Profits, Marketing, Google Ads, Google, Brands, AdWords, Advertising

Blog posts 2007-04-04

Yahoo vs. Google: Why Panama is the wrong destination

Do the marketers rule at Yahoo, while the engineers rule at Google? Fred Vogelstein believes he has “empirical evidence” that such is the case.Vogelstein begins his Wired magazine piece: “Terry Semel was pissed,” in bold for emphasis.Vogelstein looks back to Yahoo vs. Google in 2002, and apparently has a pictorial...

Tags: Advertising, Search, Google, Yahoo, Google Software Applications, Yahoo! Inc.

Blog posts 2007-01-17

Google multi-billion dollar risks in 2007

GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...

Tags: SEARCH, Google Inc., Goog, Google&rsquo, s, Eric Schmidt

Blog posts 2006-12-24

Google search advertising gold mine at risk

Google CEO Eric Schmidt proudly told the world Thursday that “business is very, very good here at Google,” and asserted the company’s intentions to “continue to do very well” going forward (see “Is Google unstoppable: Q3 record performance defies market conditions”). What drives Google’s financial success? Is there no...

Tags: Google Inc., Eric Schmidt

Blog posts 2006-10-22

Why Google (not Microsoft) is loved

Why Google not Microsoft is lovedEasy example"Under changes to Microsoft's licensing terms, buyers of retail copies of Vista will be able to transfer their software to a new machine only once. If they want to move their software a second time, they will have to buy a new copy of...

Tags: Tools & Techniques, Financial accounting, Investment, E-mail providers, Google Inc., Microsoft Corp.

Discussion threads 2006-10-17

Why Google (not Microsoft) is loved

As I recount in "Google NYC First Look: Top Google engineer talks to NYC software industry,” I had the pleasure of chatting personally with Alan Warren, Google Director of Engineering, while waiting for him to address the New York Software Industry Association last evening. I good naturedly asked Warren...

Tags: Google Inc., NYC, advertisement

Blog posts 2006-10-17

Google love waning: Has Google peaked?

Will Google’s absorption of YouTube, a merger that YouTubers in chief, “Chad and Steve” are touting as the union of two Internet “kings,” mark the beginning of a Google slow, but inevitable, fall from grace?I have been questioning Google’s motivations and power since the Spring, at this Digital Micro-Markets Blog,...

Tags: Google Inc.

Blog posts 2006-10-14