<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://updates.zdnet.com/">
<channel>
	<title><![CDATA[geico Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/geico.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to geico]]></description>
	<s:counts start="0" returned="8" found="8" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Gecko-inspired robots]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-13568_22-194366.html]]></link>
		<description><![CDATA[From their hands and feet all the way down to their tails, geckos are inspiring all sorts of robotics technology. CNET News.com's Kara Tsuboi speaks with UC Berkeley research scientists about how they're mimicking nature's gifts in high-tech ways.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Wed, 26 Mar 2008 18:25:02 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/kara+tsuboi.html"><![CDATA[kara tsuboi]]></category>
		<category domain="http://updates.zdnet.com/tags/geko.html"><![CDATA[geko]]></category>
		<category domain="http://updates.zdnet.com/tags/geico.html"><![CDATA[geico]]></category>
		<category domain="http://updates.zdnet.com/tags/uc+berkeley.html"><![CDATA[uc berkeley]]></category>
		<category domain="http://updates.zdnet.com/tags/science.html"><![CDATA[science]]></category>
		<category domain="http://updates.zdnet.com/tags/robots.html"><![CDATA[robots]]></category>
		<category domain="http://updates.zdnet.com/tags/robotics.html"><![CDATA[robotics]]></category>
		<category domain="http://updates.zdnet.com/tags/nanofibers.html"><![CDATA[nanofibers]]></category>
		<category domain="http://updates.zdnet.com/tags/climbing.html"><![CDATA[climbing]]></category>
	</item>
	<item>
		<title><![CDATA[Buying a competitor's brand]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11744-0.html?forumID=1&threadID=25794&messageID=483514&start=0]]></link>
		<description><![CDATA[Buying a competitor's brandI think you misunderstood the rulingI think you may have misunderstood the case and the ruling.  First off the issue is trademark, not copyright, law as you suggest.  While copyright gives you more complete control over content you create, the purpose of trademark law is...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sat, 30 Sep 2006 14:19:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/geico.html"><![CDATA[GEICO]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Ruling adds to confusion over legality of keywords]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=19507&messageID=375551&start=0]]></link>
		<description><![CDATA[Ruling adds to confusion over legality of keywordsGood News?Eric Goldman thinks that "...this case is good news for search engine advertisers (and, as a result, search engines)..." but I'm not so sure it is such 'good news' for search engine users. The artificial manipulation of search results based on pre-arranged...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sat, 01 Apr 2006 05:15:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[search engine]]></category>
		<category domain="http://updates.zdnet.com/tags/mls.html"><![CDATA[MLS]]></category>
		<category domain="http://updates.zdnet.com/tags/search+result.html"><![CDATA[search result]]></category>
		<category domain="http://updates.zdnet.com/tags/geico.html"><![CDATA[GEICO]]></category>
	</item>
	<item>
		<title><![CDATA[Google may be liable for trademark infringement]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=12661&messageID=252442&start=0]]></link>
		<description><![CDATA[Google may be liable for trademark infringementIn the transcript...The lawyer for Geico stated that the word Geico was used in the ranking algorithm, aswell as the word in the advert, and therefore was being used by Google. Whereas Google's lawyer responded 'I'm not talking to you, you bad man', so...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 17 Aug 2005 02:42:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/geico.html"><![CDATA[GEICO]]></category>
		<category domain="http://updates.zdnet.com/tags/trademark+infringement.html"><![CDATA[trademark infringement]]></category>
		<category domain="http://updates.zdnet.com/tags/privacy.html"><![CDATA[privacy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google wins in trademark suit with Geico]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=7054&messageID=141874&start=0]]></link>
		<description><![CDATA[Google wins in trademark suit with GeicoMore on Trademark lawsuits here!There are more than one case of Trademark litigation going on.http://searchwars.squarespace.com/trademark-lawsuits/Many more cases must be decided before this is over and keyword advertisers will get left holding the bag if this ruling stands.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 15 Dec 2004 10:48:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/geico.html"><![CDATA[GEICO]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Geico gets green light to sue Google, Overture]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-3513-0.html?forumID=1&threadID=5136&messageID=107352&start=0]]></link>
		<description><![CDATA[Geico gets green light to sue Google, OvertureWhat a load of BSThere is NO consumer confusion... the ads are clearly marked "sponsored links"I saved a lot of moneyI sued Google and Overture saving myself the need to work for the money.  Ride with Geico.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 02 Sep 2004 15:12:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/geico.html"><![CDATA[GEICO]]></category>
		<category domain="http://updates.zdnet.com/tags/overture+services+inc..html"><![CDATA[Overture Services Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Geico sues Google, Overture over trademarks]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-3513-0.html?forumID=1&threadID=3344&messageID=69456&start=0]]></link>
		<description><![CDATA[Geico sues Google, Overture over trademarksGoogle favors their clients over honest resultsIt is not just Big Business trademark traffic redirection Google is Guilty of.  They have been doing the same thing since 11/2003 to small webmasters also.  Redirection of traffic to their ADSENSE publishing partners from search results....]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 18 May 2004 13:19:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/search+result.html"><![CDATA[search result]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/geico.html"><![CDATA[GEICO]]></category>
		<category domain="http://updates.zdnet.com/tags/overture+services+inc..html"><![CDATA[Overture Services Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Insurer Manages Corporate Software More Efficiently With Team Development Tools]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=289179]]></link>
		<description><![CDATA[GEICO Government Employees Insurance COmpany, one of the largest auto insurance companies in the United States, develops hundreds of custom software applications. These range from small forms to company-wide time-keeping systems. All applications run on an intranet called DirectNet. A team of about 30 developers and engineers manages DirectNet, ensuring...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/geico.html"><![CDATA[GEICO]]></category>
		<category domain="http://updates.zdnet.com/tags/team.html"><![CDATA[Team]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://updates.zdnet.com/tags/insurance.html"><![CDATA[Insurance]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+insurance.html"><![CDATA[Corporate Insurance]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
</channel>
</rss>
