geico

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Gecko-inspired robots

From their hands and feet all the way down to their tails, geckos are inspiring all sorts of robotics technology. CNET News.com's Kara Tsuboi speaks with UC Berkeley research scientists about how they're mimicking nature's gifts in high-tech ways.

Tags: kara tsuboi, geko, geico, uc berkeley, science, robots, robotics, nanofibers, climbing

Videos 2008-03-26

Buying a competitor's brand

Buying a competitor's brandI think you misunderstood the rulingI think you may have misunderstood the case and the ruling. First off the issue is trademark, not copyright, law as you suggest. While copyright gives you more complete control over content you create, the purpose of trademark law is...

Tags: GEICO, advertisement, brand, Google Inc.

Discussion threads 2006-09-30

Ruling adds to confusion over legality of keywords

Ruling adds to confusion over legality of keywordsGood News?Eric Goldman thinks that "...this case is good news for search engine advertisers (and, as a result, search engines)..." but I'm not so sure it is such 'good news' for search engine users. The artificial manipulation of search results based on pre-arranged...

Tags: SEARCH, advertisement, search engine, MLS, search result, GEICO

Discussion threads 2006-04-01

Google may be liable for trademark infringement

Google may be liable for trademark infringementIn the transcript...The lawyer for Geico stated that the word Geico was used in the ranking algorithm, aswell as the word in the advert, and therefore was being used by Google. Whereas Google's lawyer responded 'I'm not talking to you, you bad man', so...

Tags: Google Inc., GEICO, trademark infringement, privacy

Discussion threads 2005-08-17

Google wins in trademark suit with Geico

Google wins in trademark suit with GeicoMore on Trademark lawsuits here!There are more than one case of Trademark litigation going on.http://searchwars.squarespace.com/trademark-lawsuits/Many more cases must be decided before this is over and keyword advertisers will get left holding the bag if this ruling stands.

Tags: GEICO, Google Inc.

Discussion threads 2004-12-15

Geico gets green light to sue Google, Overture

Geico gets green light to sue Google, OvertureWhat a load of BSThere is NO consumer confusion... the ads are clearly marked "sponsored links"I saved a lot of moneyI sued Google and Overture saving myself the need to work for the money. Ride with Geico.

Tags: GEICO, Overture Services Inc., Google Inc.

Discussion threads 2004-09-02

Geico sues Google, Overture over trademarks

Geico sues Google, Overture over trademarksGoogle favors their clients over honest resultsIt is not just Big Business trademark traffic redirection Google is Guilty of. They have been doing the same thing since 11/2003 to small webmasters also. Redirection of traffic to their ADSENSE publishing partners from search results....

Tags: SEARCH, search result, Google Inc., advertisement, GEICO, Overture Services Inc.

Discussion threads 2004-05-18

Insurer Manages Corporate Software More Efficiently With Team Development Tools

GEICO Government Employees Insurance COmpany, one of the largest auto insurance companies in the United States, develops hundreds of custom software applications. These range from small forms to company-wide time-keeping systems. All applications run on an intranet called DirectNet. A team of about 30 developers and engineers manages DirectNet, ensuring...

Tags: Software, GEICO, Team, Microsoft Corp., Team Management, Insurance, Management, Business Operations, Corporate Insurance

Case studies

Additional Resources

Chatting (Not Chattering) About Salesforce - Part I

(NOTE BEFORE I START: This is one really long post. So rather than post it in all its glory in a single file or post it here over two days, I'm trying something new. I'm posting the first half here. And the second half on PGreenblog.  Let's see how that...

Tags: Salesforce.com Inc., Customer Service, Twitter Inc., Sales Force, Customer, CRM, Integration, Force.com, Service Cloud 2, Sales Force Management, Sales Strategy, Sales, Paul Greenberg

Blog posts 2009-11-23

Was Windows 7 totally your idea?

W7: Whose ideas?It is pretty clear that Apple and Microsoft "borrow" from each other. I don't think that's a problem, all competitors "borrow" each others' ideas and the consumer wins.What is clear, though, is that Microsoft did listen to alot of people but it wasn't those people that use...

Tags: Desktops, Crispin, Microsoft Corp., PC, Apple Macintosh, Apple Inc., Microsoft Windows 7, Microsoft Windows

Discussion threads 2009-10-22

(Microsoft trains Best Buy Linux assassins)

despair?Are MS in despair?..Linux has better hardware support than windows.They forgot wine too. This disgusts me. The day Gates comes near me and holds out his hand expecting me to shake it is the day I rip it off.Keep in mindThat the users that these best buy employees will be...

Tags: UNIX, Operating systems, OPEN SOURCE, Linux, Best Buy Co. Inc., wine, Microsoft Corp., Best Buy Linux, Best Buy Linux assassin, assassin

Discussion threads 2009-09-09

Opt Me Out! The United States Postal Service Needs an Overhaul

They Can't Change ItThe ONLY people using the Postal System today are Direct Marketers, Billers and Magazines. That's why the only mail in your post box is catalogs, bills and magazines. 85% of current USPS revenue is from bulk mailers of which Direct Marketers are the largest share....

Tags: U.S. Postal Service, mailer, revenue

Discussion threads 2009-08-10

Microsoft's third Laptop Hunters commerical - Lisa and Jackson

Microsoft's third Laptop Hunters commerical - Lisa and JacksonMacs have games tooBut to each his own, I guess...Keep up the funny "whine" comments too, they're pretty hilarious.- JasonAgreed.I like the friendly "zing" aspect of the new ads. And as I said in my blog about the first MS commercial ("Lauren")...

Tags: Games, Operating systems, third Laptop Hunter, Laptop Hunters, Microsoft Corp., Jackson, Lisa, advertisement, Apple Macintosh, laptop computer, game

Discussion threads 2009-04-10

Most liked TV commercials in 2008

Rank Brand Ad Description Likeability Index 1 NFL Ephraim Salaam describes how Chester Pitts became an NFL player (:60) 216 2 Budweiser Dalmatian trains Hank the Clydesdale for hitch team (:60) 208 3 Geico Gecko on subway train with older man (:30) 192 ...

Tags: Car, NFL, TV, NB

Blog posts 2009-01-01

Microsoft still fighting a losing battle against Google

Microsoft still fighting a losing battle against Googlebut MS has shown they can't think outside the box...all they do is make 'me too' products and add on gimmicky low utility features like "the social" with the Zune. Seach is not different... they add nothing to the mix that really...

Tags: Google Inc., Microsoft Corp., Microsoft Zune, Apple iPod

Discussion threads 2008-11-26

The time is now for a Microsoft-Yahoo search deal

The time is now for a Microsoft-Yahoo search dealThe chattering class???"The patience over Microsoft and Yahoo's never-ending deal dance is wearing thin among the chattering class–bloggers, analysts and folks sick of following this dysfunctional courtship" ...Why would companies like Microsoft and Yahoo let their business strategies be driven by "the...

Tags: Yahoo Search, Yahoo! Inc., Microsoft Corp.

Discussion threads 2008-11-11

Does anyone expect Apple's ads to be truthful?

Does anyone expect Apple's ads to be truthful?Microsoft needs to drop Crispin Porter.Their ads, at least the Burger King and Microsoft ones, are horrible. For $300 million I expect significantly better. As it is drop $300 million in my lap and I will produce better marketing. And I have no...

Tags: Apple Ads, advertisement, Apple Inc., Microsoft Corp., Microsoft Windows Vista

Discussion threads 2008-10-30

What open source teaches publishers

I have a more in-depth analysis of today's C|Net news on my personal blog. But there are important comments to make about open source and what it implies to publishers. (What does this classic Geico commercial have to do with anything? Patience, grasshopper.) The...

Tags: C|Net, Profit Statement, Open Source, Dana Blankenhorn

Blog posts 2008-05-15

Blu-ray vs HD-DVD: Bonus play!

Blu-ray vs HD-DVD: Bonus play!More content per disk...Does anyone watch the extras that come with a movie now?I don't.Interviews, sometimes with people who appear to have forgotten the movie. As with Strangers on a Train, an inferior cut of the movie. Scenes the Director didn't insert when he...

Tags: HD DVD, DVD, Consumer electronics, HD-DVD, Blue-ray, Sony Corp., disc, HD-DVD player

Discussion threads 2007-08-21

American Airlines seeks damages against Google

American Airlines seeks damages against GoogleAdd Value and not take itThis practice in this case from AA does not add value to the market business model. It takes it away and diverts from the real need to offer a sound customer service and real value in its offering.AA and...

Tags: SEARCH, American Airlines, lawsuit, Google Inc., search engine

Discussion threads 2007-08-19