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- Google CPA network: antidote to click fraud?
- In “Google goes for the hard sell: New 'Content Referral Network' targets higher click-throughs, ad rates and new GBuy transactions” I discuss Google’s recent testing of a Cost-Per-Action CPA Content Referral Network:The Google AdSense team would like to invite you to test a feature that provides you with a new...
- Tags: Google Inc., advertisement, Cost-Per-Action
- Blog posts 2006-07-28
- YouTube's 100 million videos: quantity vs. quality
- YouTube’s recent announcement that it now serves 100 million videos daily at its site was greeted with wide acclaim.YouTube has also been the star of tech and media conference circuits, taking center stage at both the Allen & Co. Conference and the Always On Summit.YouTube is now boasting a “rumored”...
- Tags: YouTube Inc., YouTube, video, YouTube&rsquo, s
- Blog posts 2006-07-28
- Fortune 500 target Social Web: investing millions in 'boring' Internet
- For Mark Cuban, “The Internet is Boring. Its old news.” For America’s Fortune 500 mega-corporations, however, today’s Social Web is the “coolest” thing around.As I discuss in “Corporate marketers to 48 million Internet users: 'share your stories'”:Web 2.0 Social Web start-ups, move over. From hotel chains to sports broadcasters, established...
- Tags: Social Web
- Blog posts 2006-07-13
- Web 2.0 financial success: Easy as 'two weeks and $700 bucks'?
- YouTube, MySpace, Facebook, Digg..all are “off the charts” Web 2.0 success stories, if traction with non-paying users is the gauge. If financial success is the yardstick, however, the leading traffic generators of the Social Web are another “whole ball of wax.”As I say in “Web 2.0 monetization by Google AdSense,...
- Tags: Facebook, MySpace, Social Web
- Blog posts 2006-07-02
- Google now baby-steps away from eBay-like auction service
- I was just reading Steve Bryant's Ten Possible Consequences of Google's GBuy and I couldn't help but wonder about his omission of the possibility that Google will use the core of the auction technology it has already developed to build its own eBay like auction marketplace for goods...
- Tags: eBay Inc., Google Inc.
- Blog posts 2006-06-30
- It's official: Google launches 'Checkout' with predatory pricing model aiming to 'increase advertising spending'
- As I postulated Tuesday in my “Google GBuy online payment system to lock-in AdWords advertisers and usurp consumers via discounts and rebates “, Google has officially launched its ecommerce payment service with a predatory pricing model to lock in its advertisers, increase advertiser spend with Google and attract new Google...
- Tags: Google Inc.
- Blog posts 2006-06-29
- Google Checkout checks in
- Google Checkout checks inTough act to followGoogle is going to have an uphill battle with paypal. It's a solid svc, and has legions of users.http://opendomain.blogspot.com/single use cc numbersDon't know why anyone would use these services. When I buy online, I always, always use a single use credit card number. For...
- Tags: Financial services, API, Google Inc., MSN Auctions, Google Checkout
- Discussion threads 2006-06-29
- Google CEO Eric Schmidt on impending GBuy online payment system
- Google CEO Eric Schmidt’s most recent public comments on Google’s impending online payment system, or GBuy, were made at the June 15 Conde Nast luncheon in New York City.Q: What is Google Payment System, or GBuy?A. Press has nick-named it GBuy; We have not announced a payment system name yet.We...
- Tags: Google Inc., advertiser
- Blog posts 2006-06-28
- Why does Google pre-release breaking news via single, favored media publications?
- If today’s Wall Street Journal “story” “Google Gets Ready to Test GBuy, A New Online-Payment Option,” based on “people briefed on the situation,” reads like a souped up version of Google’s own press release, perhaps that is Google’s intention.Google’s apparent strategy to pre-release the news of its GBuy launch via...
- Tags: Google Inc.
- Blog posts 2006-06-27
- Google GBuy online payment system to lock-in AdWords advertisers and usurp consumers via discounts and rebates
- Google GBuy online payment system to lock-in AdWords advertisers and usurp consumers via discounts and rebatesAre they joking?Currently, I pay by credit card if possible. I use PayPal if there is no choice, but even then, it comes out of my credit card. That way, I get purchase...
- Tags: Sales channel, Financial services, online payment, Google AdWords, Google Inc., PayPal, Gbuy, credit card
- Discussion threads 2006-06-27
- Google GBuy online payment system to lock-in AdWords advertisers and usurp consumers via discounts and rebates
- While today’s Wall Street Journal “story” on Google’s projected release of its GBuy online payment system tomorrow reads more like Google’s own press release (a Google tradition is to pre-announce via “briefings” to favored publications such as The Wall Street Journal, The New York Times, The Washington Post), an impending...
- Tags: GBuy payment, Google Inc., GBuy payment processing
- Blog posts 2006-06-27
- Will new Google CPA ads and GBuy online payment system turn the Social Web into a marketplace?
- Will new Google CPA ads and GBuy online payment system turn the Social Web into a marketplace?More Relevancy, Not Less, IMHOGoogle already allows people to buy off topic ads via AdSense via CPM ad buys. They also have demographic details baked into the network to where you can buy certain...
- Tags: Strategy, Google AdSense, advertisement, Google Inc.
- Discussion threads 2006-06-25
- Google's new mission: Organize the world's products and make them universally accessible
- This could be a watershed week in the Google era. The June 28 rumored launch of a Google online payment system, last known as GBuy (see my Google GBuy specifics: 'Could be a game-changer' ), is setting up to represent more than just another Google “limited invite,” or “test,” or...
- Tags: Google Inc., Referral Network
- Blog posts 2006-06-25
- Will new Google CPA ads and GBuy online payment system turn the Social Web into a marketplace?
- Google’s stated “mission” to “organize the world's information and make it universally accessible and useful,” does not encapsulate the full intent of the company.Google’s current “Company Overview” indicates that Google.com, “the world's largest search engine,” is but the initial foray in its goal to make “it one of the world's...
- Tags: advertisement, Google Inc.
- Blog posts 2006-06-24
- Google payment system to 'automate advertiser click cycle, the rest is history'
- My prediction that Google’s impending online payment mechanism, or "GBuy," will play a pivotal role in Google’s just released for testing new Pay Per Action ad network format is reinforced by comments made by Google SVP Product Management, Jonathan Rosenberg, at Google’s recent investor conference call. In response to a...
- Tags: Google Inc., Google&rsquo, s
- Blog posts 2006-06-21
- Google goes for the hard sell: New 'Content Referral Network' targets higher click-throughs, ad rates and new GBuy transactions
- “The Google AdSense team would like to invite you to test a feature that provides you with a new way to earn revenue from your website by hosting ads that are compensated based on a Cost-Per-Action [CPA] basis. These ads are very different in that you will be able to...
- Tags: Google Inc.
- Blog posts 2006-06-21
- eBay auctioning Google style cost per click keyword based text ad campaigns
- eBay Keywords is a Google AdWords style CPC keyword-based text ad product available right now only to eBay sellers, by auction bid, for display at eBay. eBay’s just launched AdContext off-site contextual ad network, also Google style, however, suggests eBay has grander ambitions for the advertising infrastructure and network it...
- Tags: eBay Inc., advertisement
- Blog posts 2006-06-14
- eBay PayPal vs. Google GBuy: Skype to 'send money'
- eBay Skype functionality to include "send money, request money" option, according to Gizmodo reports:The upcoming Skype version 2.5 apparently will let you send or request money to other users directly from the client software. Since eBay, Paypal, and Skype are all one big happy family, you’ll be able to Paypal...
- Tags: eBay Inc., Google Inc., Skype Technologies S.A., PayPal
- Blog posts 2006-06-14
- Google GBuy specifics: 'Could be a game-changer'
- Jordan Rohan’s RBC update on Google posits a rich future for Google in online payments processing and he suggests a Google June 28 GBuy launch "could be a game-changer." According to Rohan:GBuy beta will debut June 28 with a “surprising” number of merchantsOne ID, One Password: a user signed up...
- Tags: Google Inc., GBuy merchant&rdquo, The
- Blog posts 2006-06-13
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