garett rogers and google adwords

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Demographic bidding now in AdWords for everyone

Google just announced that they are allowing advertisers to target both gender and age in AdWords starting today. This is an important feature that I'm sure advertisers will be very happy to start using. It makes a lot of sense to consider your target gender and...

Tags: Advertisement, Google AdWords, Gender, Advertiser, Garett Rogers

Blog posts 2008-03-21

AdSense designed for invalid clicks?

Philipp made an interesting observation this morning about the difference between Google AdWords and AdSense units -- the clickable zones on them are noticeably different enough to raise some concern. It appears AdSense units are designed for accidental clicks -- or at least not designed for no accidental clicks.A...

Tags: Google AdWords, Google AdSense

Blog posts 2007-06-30

Google launches YouTube's money machine

YouTube has updated their embedded video player to include new features that I think make a lot of sense for Google. The one I find most interesting gives users quick, uninterrupted access to related videos -- this feature could be YouTube's much needed money maker.Why does a feature that...

Tags: YouTube, Google AdWords, Google

Blog posts 2007-06-07

Salesforce and Google form alliance

The partnership has been rumored for weeks, but today the announcement made it official. Google and Salesforce are teaming up to sell advertisements on the Google AdWords platform. The partnership will give Google unique access to small and medium sized businesses -- some of which may not have...

Tags: Google

Blog posts 2007-06-05

Google Audio Ads given to more users

The "Audio Ads" program was launched a while ago to a limited set of beta testers, but according to Barry Schwartz of Search Engine Roundtable, it's beginning to show up in most AdWords accounts. Check out Barry's blog for a step by step screenshot gallery.The service looks very easy...

Tags: Google, Google AdWords

Blog posts 2007-05-15

Gadget Ads coming soon

Google is preparing to launch Gadget Ads as part of AdWords very soon according to several sources. It is still unclear how they will be distributed, but they will likely appear on the Google Personalized Homepage and possibly throughout the AdSense network. The ads will supposedly be sold...

Tags: Google Gadgets, Google AdWords, Google AdSense

Blog posts 2007-05-07

Google partners with Clear Channel Radio

In a multi-year agreement, Google has been given access to a "a portion" of Clear Channel Radios the largest radio station group owner in the United States ad inventory. The deal reaches more than 675 of the networks stations, but it is not clear exactly now much inventory has...

Tags: Google AdWords, Google

Blog posts 2007-04-16

Google to show ads from space

Today Google announced a new partnership with EchoStar dish network to deliver relevant television advertisements to viewers. Not only will Google attempt to distribute commercials that may be more interesting, they also plan to help advertisers measure their ad effectiveness -- something that is typically difficult to do through...

Tags: Ideas, Google TV, Google AdWords

Blog posts 2007-04-03

The new Google AdSense API may cause click-fraud to skyrocket

Do you own a website where users generate content? Well, the newly released Google AdSense API may be something for you to think about. "Free" services that rely only on advertising dollars from programs like Google AdSense are all the rage these days, but is that the future? ...

Tags: Google APIs, Google AdWords, Google AdSense, Google

Blog posts 2007-03-30

Google to acquire in game advertising company

The Wall Street Journal reports that Google could announce the acquisition of in game advertising company, Adscape Media, as early as next week.Adscape Media, based in San Francisco, has created an advertising platform that enables advertisers to place static or dynamic ads in PC, console and cellular platforms. They...

Tags: Google AdWords, Google Inc., game advertising company, advertisement, Adscape Media

Blog posts 2007-01-21

Hosted Business Pages for offline advertisers

Hosted Business Pages are the newest addition to the AdWords arsenal -- they give businesses without a webpage a reason to advertise with the service. Currently its only available to new businesses using the Starter Edition in the United States, but it they "look forward to expanding [this] service...

Tags: Hosted Business Pages, Google AdWords

Blog posts 2006-12-07

AdWords Editor 2.5 released

Google today released version 2.5 of their AdWords Editor as Barry Schwartz of Search Engine Roundtable tells us. The software has lots of potential and could become the preferred way for businesses to manage their AdWords account. For many companies, web-based solutions still havent replaced windows based applications....

Tags: AdWords Editor, Google AdWords

Blog posts 2006-12-05

AdWords keyword tool gets new features

Google has introduced a few new features for their AdWords service. These new features include an improved keyword tool and the ability to automatically generate site-related keywords simply by providing a URL.The new tool is nice-- screenshot can be found below. The "Site-Related Keywords" tab accepts any address and...

Tags: tool

Blog posts 2005-11-01

Additional Resources

Facebook bans Google's Friend Connect

A few days ago, Google launched a new service called Friend Connect to help website owners make their stuff social without needing to do much work. This basically involves being able to host certain gadgets that use OpenSocial on a webpage by simply copy and pasting some code from...

Tags: Google Inc., Facebook, Web Site, Web Site Development, Web Technology, Internet, Garett Rogers

Blog posts 2008-05-16

Run by Wall Street? A Cause or a Company?

Guest post: Anshu Sharma is author of Anshu's blog, which focuses on Software as a Service and the emerging SaaS Ecosystem. He is an Enterprise Irregular. In light of the Yahoo! - Microsoft fiasco, fellow bloggers Larry Dignan and Vinnie Mirchandani have been asking the question whether...

Tags: Shareholder, Yahoo! Inc., Vision, Wall, Management Team, Software As A Service (SaaS), Financial Accounting, Construction, Strategy, Emerging Technologies, Finance, Management, Anshu Sharma

Blog posts 2008-05-16

iPhone's international rollout continues; 10 million units not a stretch

Apple's iPhone will be headed to a few more countries courtesy of a new deal with French telecom carrier Orange. In a statement, Orange said: Orange today announced a new agreement with Apple to bring the iPhone to Orange customers in Austria, Belgium, the Dominican Republic,...

Tags: Orange PCS, Apple iPhone, Apple Inc., 3G, Wireless, Telephony, Wi-Fi, Cellular Phones, Consumer Electronics, Personal Technology, Networking, Larry Dignan

Blog posts 2008-05-16

Facebook flap: Google's side

Amid the Facebook move to block Google's Friend Connect, the search giant has responded. As expected, Google had a few issues with Facebook's privacy assessment of Google Friend Connect. There's a lot of debate on Techmeme about the issue and it's a big one as all of...

Tags: Google Inc., Facebook, Google Friend Connect, User Privacy, Third Party App, Social Networking, Online Communications, Marketing, Advertising & Promotion, Larry Dignan

Blog posts 2008-05-16

News to know: XP meets XO; Yahoo; Facebook; Verdiem; DIY phishing

Notable headlines: Mary Jo Foley: It's finally official: XP is coming to the XO. Christopher Dawson: Sugar-free Windows, as predicted Microsoft cuts backup from Windows Home Server PowerPack Larry Dignan: Icahn launches Yahoo proxy fight; Mark Cuban's return?...

Tags: Facebook, Larry Dignan, Microsoft Windows XP, Yahoo! Inc., Privacy, TechMeme, Icahn, Phishing, Service-Oriented Architecture (SOA), Cyberthreats, Spam, Security, Viruses And Worms, Spam And Phishing, Web Services, Enterprise Software, Software

Blog posts 2008-05-16

Mashups turn into an industry as offerings mature

There were a great many product announcements at Web 2.0 Expo in San Francisco last month, but it was the number of announcements around Web-based mashups in particular that received a large share of attendee and media attention. By my count there were at least nine significant announcements in...

Tags: Web, Industry, Mashup, JackBe, Lotus Mashups, MashupHub, Mindtouch, Itasca, Serena, Mashup Exchange, SnapLogic, Dion Hinchcliffe

Blog posts 2008-05-15

BriefingsDirect Insights analysts probe future of online advertising and find transactional lucre lurking

Read a full transcript of the podcast. The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a hard time figuring out how much Google is worth, based on just those little...

Tags: Software, Advertisement, Business, Online Advertising, Bookkeeping Service, Dana Gardner

Blog posts 2008-05-15