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- Can Google, Fox turn YouTube, MySpace buzz into cash?
- Does a million plus views of a corporate marketing “viral film” at YouTube translate into a guaranteed brand touchdown?AdAge says "Better ROI from YouTube Video Than SuperBowl Spot,” referencing “Dove Evolution.”Smirnoff’s “Tea Partay,” another proud corporate marketing member of the YouTube million plus views club, has not yielded SuperBowl size ROI, according...
- Blog posts 2006-10-31
- Arnold: YouTube viral hit no brand home run
- SNL’s “Lazy Sunday” viral video sharing sensation is credited with helping capitulate YouTube into online video stardom.With a nod to the hip-hop cupcake guys, Smirnoff launched its new malt beverage, “Raw Tea,“ last August with a hip-hop video parody of its own: “Tea Partay.”The professionally produced promo video showcases “Prep Unit,”...
- Blog posts 2006-10-30
Additional Resources
- Web 2.0 hype: Popularity without profits
- Before YouTube joined the Google family, “Chad and Steve” claimed “people watch more than 100 million videos on the site daily.”MySpace, as a member of the News Corp. family, claims Tom has more than 100 million friends at the site. “Old” stalwart Yahoo still clings to its homepage claim of...
- Blog posts 2006-11-02
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