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- Can Google, Fox turn YouTube, MySpace buzz into cash?
- Does a million plus views of a corporate marketing “viral film” at YouTube translate into a guaranteed brand touchdown?AdAge says "Better ROI from YouTube Video Than SuperBowl Spot,” referencing “Dove Evolution.”Smirnoff’s “Tea Partay,” another proud corporate marketing member of the YouTube million plus views club, has not yielded SuperBowl size ROI, according...
- Tags: ROI/TCO, Google Inc., AdAge, MySpace, YouTube Inc., ROI, Mary Bermel, Hewlett-Packard Co., Fran Kelly, video
- Blog posts 2006-10-31
- Arnold: YouTube viral hit no brand home run
- SNL’s “Lazy Sunday” viral video sharing sensation is credited with helping capitulate YouTube into online video stardom.With a nod to the hip-hop cupcake guys, Smirnoff launched its new malt beverage, “Raw Tea,“ last August with a hip-hop video parody of its own: “Tea Partay.”The professionally produced promo video showcases “Prep Unit,”...
- Tags: YouTube Inc., Fran Kelly, brand
- Blog posts 2006-10-30
Additional Resources
- McCain wants bailout package online, defends Fiorina as working girl
- As legislators struggle with a $1 trillion bailout (including the $300 billion already spent on Bear Stearns and AIG) for Wall Street, John McCain called for the details of the proposal to be put online, The San Francisco Chronicle reports. "The American people have the right to...
- Tags: Hewlett-Packard Co., John McCain, McCain, Obama, Investment, Recruitment & Selection, Finance, Human Resources, Workforce Management, Richard Koman
- Blog posts 2008-09-24
- Demo Facebook app creates DoS botnet
- Do you know what that innocent-looking Facebook app is really doing? Researchers at the Institute of Computer Science ICS have created a proof-of-concept Facebook application capable of covertly herding users of the popular social network into a powerful -- and malicious -- botnet. The...
- Tags: Denial Of Service, Facebook, Application, Network, DOS, Social Networking, Online Communications, Marketing, Advertising & Promotion, Ryan Naraine
- Blog posts 2008-09-05
- Should political postings stay or go? A survey.
- Should political postings stay or go? A survey.Please Speak FreelyAdmittedly, the subject matter was off-topic but adding the occasional non-relevant opinion is a very human thing to do, certainly not to be chastised, regardless of idealogical objection.Kevin, G-Portal UKhttp://cms.da.gpRE: Should political postings stay or go? A survey.Mitch you have at...
- Tags: Blogging, political posting, blogger, survey
- Discussion threads 2008-09-05
- NASA confirms infection, 'not the first time'
- As I noted a few days ago, the International Space Station has a virus, which NASA now confirms. From eFlux, a spokesperson explained: "This is not the first time we have had a worm or a virus," said NASA spokesman Kelly Humphries during a press...
- Tags: Infection, NASA, Virus, Cyberthreats, Viruses And Worms, Security, Richard Koman
- Blog posts 2008-09-02
- Malware detected at the International Space Station
- Malware is reaching new heights, and going into Space through a removable media carrying the W32.Gammima.AG password stealing malware to the International Space Station. According to SpaceRef.com : "W32.Gammima.AG worm is a level 0 gaming virus intended to gather personal information. Virus was never a threat to any of...
- Tags: Software, Space Station, NASA, Antivirus, Malware, Laptop Computer, Virus, Cyberthreats, Notebooks, Viruses And Worms, Security, Hardware, Notebooks & Tablets, Dancho Danchev
- Blog posts 2008-08-26
- HP closes EDS purchase; Outlines services exec line-up
- HP on Tuesday said it completed its $13.9 billion acquisition of EDS and announced its management team for its services unit. With the EDS purchase, HP's services business will have annual revenue of more than $38 billion and 210,000 employees. Now the integration begins. HP CEO Mark...
- Tags: Hewlett-Packard Co., Electronic Data Systems Corp., Senior Vice President, Outsourcing, Data Centers, Strategy, It Operations, Business Operations, Outsourcing & Subcontracting, Storage, Hardware, Data Management, Management, Larry Dignan
- Blog posts 2008-08-26
- An Event Apart 2008: Day 2
- The second day of An Event Apart will feature plenty of web standards jargon. I will be posting photos and notes from today's events. Unfortunately, the slides are reserved for attendees only, but I will try to gather as much information as...
- Tags: Google Inc., Microformat, Tool, Post-it Note, Eric Meyer, CSS, Productivity, Keyboards, Scripting Languages, Software/Web Development, Web Development, Hardware, Peripherals, Andrew Mager
- Blog posts 2008-08-19
- Facebook and MySpace: Walking the security-social networking line
- Security--actually insecurity--is a very social thing. Get a cute malware infested email and forward it along to your contact list. See a site that's interesting--but is really just a phishing expedition--and you get hit with a virus/worm/rootkit. Social engineering makes the security world go around. So what do you do...
- Tags: facebook, network, myspace, defcon, phishing, web site development, security, viruses and worms, spam and phishing, internet, larry dignan
- Blog posts 2008-08-08
- Twitter being used to distribute malware
- Last week, when I wrote about Aviv Raff's auto follow-me vulnerability on Twitter, I warned that it was only a matter of time before we see nasty social engineering malware attacks on the popular microblogging service. Well, it's here. Malware hunters at Kaspersky Lab...
- Tags: Malware, Social Engineering, Twitter, Spyware, Adware & Malware, Cyberthreats, Corporate Communications, Viruses And Worms, Security, Marketing, Ryan Naraine
- Blog posts 2008-08-04
- News to know: iPhone Dev Camp; So long computer science; Intel
- Notable headlines: Andrew Mager: Touring iPhone Dev Camp 2 Live: Day 2 from the iPhone Dev Camp 2 Hands full? Get the iPhone arm Video: Spectrum ZX game montage Dion Hinchliffe: Enterprise cloud computing gathers steam ...
- Tags: Apple iPhone, Comcast Corp., Yahoo! Inc., Computer Science, Broadband, Computer, Intel Corp., Robots, Corporate Governance, Digital Cameras, Federal Government, Monitors & Displays, Broadband Internet, Network Technology, Emerging Technologies, Business Operations, Corporate Law, Consumer Electronics, Personal Technology, Government, Hardware, Components, Telecommunications, Networking, Larry Dignan
- Blog posts 2008-08-04
- Kevin Kelly looks to the next 5,000 days of the Web
- Like most of us at Talis, I'm a big fan of the TED videos. There's always a wow moment lurking in each of these recordings, and many of them do a great job of challenging assumptions. More often than not, they're also powerful examples of how best to convey new...
- Tags: Web, Kevin Kelly, Kevin, Channel Management, Semantic Web, Marketing, Internet, Paul Miller
- Blog posts 2008-08-01
- Childs rigged crazyquilt private network
- Childs rigged crazyquilt private networkBut who is monitoring the monitor?Gartner's statement not worth quoting. They are the most worthless thing to hit IT.Was Childs the only IT person on staff that knew anything about computers? That's what it sounds like. But this isn't that hard to believe. Most IT...
- Tags: NETWORKING, Most IT department, private network, network, information technology
- Discussion threads 2008-07-24
- Dreams come true: network guy holds city hostage
- Dreams come true: network guy holds city hostageMY HEROIt's about time that somebody had the JEWELS to do this, but it is not worth the jail time.I know an Island where they take people like him and make them cry or put him in with other folk to do some...
- Tags: NETWORKING, Construction, Abbie, network guy, network
- Discussion threads 2008-07-17
- Senate, Web ad titans joust over behavioral targeting
- A U.S. Senate panel on Wednesday picked apart behavioral Web advertising as executives from the likes of Google, NebuAd and Facebook touted their privacy controls and even went as far as noting that ads are good for you. The hearing before the Senate Committee on Senate Committee...
- Tags: Google Inc., Web, Advertisement, Privacy, Internet Service Provider, Behavioral Targeting, Service Provider, U.S. Senate, Online Advertising, Internet Service, NebuAd, Privacy Law, Tom, Internet Service Providers (ISPs), Internet, Larry Dignan
- Blog posts 2008-07-09
- Microsoft to deliver SQL Server 2008 in August
- The long wait for SQL Server 2008 is nearly over. At its Worldwide Partner Conference in Houston on July 9, Bob Kelly, Microsoft Corporate Vice President of Infrastructure Server Marketing, told attendees that SQL Server 2008 will be on the August price list. by Mary Jo Foley
- Tags: Microsoft SQL Server 2008, Microsoft SQL Server, Microsoft Corp., Microsoft Windows, Databases, Enterprise Software, Operating Systems, Software, Data Management, Mary Jo Foley
- Blog posts 2008-07-09
- Researcher claims thousands of identities stolen during Social Engineering pentests
- Kelly Jackson Higgins of Dark Reading, reported on research conducted by Joshua Perrymon, hacking director for PacketFocus Security Solutions and CEO of RedFlag Security, who has been performing social engineering exploits for numerous clients in the past year and has apparently stolen thousands of identities with a 100 percent success rate. ...
- Tags: Social Engineering, Identity, Dark Reading Article, Identity Theft, Security, Nathan McFeters
- Blog posts 2008-07-01
- OOXML backwards compatibility led Microsoft to ODF
- OOXML backwards compatibility led Microsoft to ODFIf they can't even support it themselveshow the heck do they expect other applications to support it?even M$ can't implement OOXMLwhile some people are cheerleading this bloated and broken standard.I expect to see M$ droping support for OOXML in the next office 'for technical...
- Tags: OpenDocument Format (ODF), OpenDocument Format, Microsoft Corp., Office Open XML, Microsoft Office, OOXML backwards compatibility
- Discussion threads 2008-05-22
- Facebook reaches safety plan with states
- Facebook has joined MySpace and inked a deal with 49 state attorneys general on a safety plan. Texas was the lone holdout. News.com's Caroline McCarthy reports: "We've agreed with 49 states and the District of Columbia to set up principles around Internet safety," Facebook...
- Tags: Facebook, Agreement, Phishing, Cyberthreats, Spam, Harassment, Viruses And Worms, Security, Spam And Phishing, Human Resources, Gender And Diversity, Larry Dignan
- Blog posts 2008-05-08
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In this Super Techies interview, larger-than-life techie Marc Canter talks with ZDNet's Editor in Chief Dan Farber about his career as a multimedia pioneer.
We need to get back to freethinking and innovation that is core to our roots. Companies like Intel were founded on thoughts like the famous quote from Robert Noyce - "Don't be encumbered by the past, go out and do something wonderful."
