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	<title><![CDATA[finance and omniture inc. Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to finance and omniture inc.]]></description>
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		<title><![CDATA[The Adobe-Omniture deal: Does it make sense?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=24401]]></link>
		<description><![CDATA[Adobe made a big splash with its $1.8 billion acquisition of Web analytics company Omniture. However, the logic behind the deal isn't exactly obvious. by Larry Dignan]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 16 Sep 2009 04:52:41 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/adobe+systems+inc..html"><![CDATA[Adobe Systems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://updates.zdnet.com/tags/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ADBE</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
		<category domain="tickers">ADBE,OMTR</category>
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		<title><![CDATA[Omniture sees growing pains, but weathers economic storm]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=12410]]></link>
		<description><![CDATA[Web traffic optimization and analytics company Omniture delivered a solid fourth quarter, but did highlight a few growing pains including "some rare latency issues" due to an upgrade and customers that are struggling amid a weak economy.    Omniture's software--SiteCatalyst is the best known--is delivered as a service...]]></description>
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		<pubDate>Fri, 06 Feb 2009 09:41:21 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+accounting.html"><![CDATA[Operational Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
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		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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		<title><![CDATA[When to spend cash in a SaaS business]]></title>
		<link><![CDATA[http://blogs.zdnet.com/SAAS/?p=613]]></link>
		<description><![CDATA[Revealed: the magic formula that helped enterprise web analytics provider Omniture sustain rocketing growth, dwarf its competitors and become the second-largest listed pureplay SaaS provider in the US by Phil Wainewright]]></description>
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		<pubDate>Sat, 22 Nov 2008 13:53:06 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/software-as-a-service.html"><![CDATA[Software-as-a-service]]></category>
		<category domain="http://updates.zdnet.com/tags/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
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		<category domain="http://updates.zdnet.com/tags/phil+wainewright.html"><![CDATA[Phil Wainewright]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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		<title><![CDATA[Multichannel Measurement: Strategies for Success]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=153939]]></link>
		<description><![CDATA[In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003. As lines between channels continue to blur, the need to measure, understand, and optimize cross-channel purchasing behavior is a critical business requirement. Whether your customers...]]></description>
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		<category domain="http://updates.zdnet.com/tags/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://updates.zdnet.com/tags/web+technology.html"><![CDATA[Web Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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		<title><![CDATA[The Conversion Funnel and Persuasion Architecture]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=153940]]></link>
		<description><![CDATA[There is one metric that nearly all marketers keep an eye on: conversion rate. While the concept of conversion differs by industry, all companies have a definition of success. Whatever success looks like for your company, you need a strategy to benchmark, measure, and improve it.    The...]]></description>
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		<category domain="http://updates.zdnet.com/tags/omniture+inc..html"><![CDATA[Omniture Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/conversion.html"><![CDATA[Conversion]]></category>
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		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMTR</category>
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