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The Adobe-Omniture deal: Does it make sense?

Adobe made a big splash with its $1.8 billion acquisition of Web analytics company Omniture. However, the logic behind the deal isn't exactly obvious. by Larry Dignan

Tags: Adobe Systems Inc., Omniture Inc., Mergers & Acquisitions, Marketing Research, Corporate Law, Investment, Finance, Marketing, Business Operations, Larry Dignan

Blog posts 2009-09-16

Omniture sees growing pains, but weathers economic storm

Web traffic optimization and analytics company Omniture delivered a solid fourth quarter, but did highlight a few growing pains including "some rare latency issues" due to an upgrade and customers that are struggling amid a weak economy. Omniture's software--SiteCatalyst is the best known--is delivered as a service...

Tags: Omniture Inc., Customer, Operational Accounting, Financial Planning, Marketing Research, Finance, Marketing, Larry Dignan

Blog posts 2009-02-06

When to spend cash in a SaaS business

Revealed: the magic formula that helped enterprise web analytics provider Omniture sustain rocketing growth, dwarf its competitors and become the second-largest listed pureplay SaaS provider in the US by Phil Wainewright

Tags: Software-as-a-service, Omniture Inc., Magic Number, Software As A Service (SaaS), Sales Strategy, Cloud Computing, GAAP, Sales Force Management, Emerging Technologies, Sales, Financial Accounting, Finance, Phil Wainewright

Blog posts 2008-11-22

Multichannel Measurement: Strategies for Success

In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003. As lines between channels continue to blur, the need to measure, understand, and optimize cross-channel purchasing behavior is a critical business requirement. Whether your customers...

Tags: Omniture Inc., Roi/Tco, Web Site Development, Web Technology, Marketing Research, Strategy, Finance, Managerial Accounting, Internet, Marketing, Management

White papers

The Conversion Funnel and Persuasion Architecture

There is one metric that nearly all marketers keep an eye on: conversion rate. While the concept of conversion differs by industry, all companies have a definition of success. Whatever success looks like for your company, you need a strategy to benchmark, measure, and improve it. The...

Tags: Omniture Inc., Conversion, Strategy, Roi/Tco, Management, Finance, Managerial Accounting

White papers