finance and marketing research and omniture inc.

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

The Adobe-Omniture deal: Does it make sense?

Adobe made a big splash with its $1.8 billion acquisition of Web analytics company Omniture. However, the logic behind the deal isn't exactly obvious. by Larry Dignan

Tags: Adobe Systems Inc., Omniture Inc., Mergers & Acquisitions, Marketing Research, Corporate Law, Investment, Finance, Marketing, Business Operations, Larry Dignan

Blog posts 2009-09-16

Omniture sees growing pains, but weathers economic storm

Web traffic optimization and analytics company Omniture delivered a solid fourth quarter, but did highlight a few growing pains including "some rare latency issues" due to an upgrade and customers that are struggling amid a weak economy. Omniture's software--SiteCatalyst is the best known--is delivered as a service...

Tags: Omniture Inc., Customer, Operational Accounting, Financial Planning, Marketing Research, Finance, Marketing, Larry Dignan

Blog posts 2009-02-06

Multichannel Measurement: Strategies for Success

In 2004, two-thirds of consumers researched a product online only to buy it offline. This increased from a mere one third of consumers in 2003. As lines between channels continue to blur, the need to measure, understand, and optimize cross-channel purchasing behavior is a critical business requirement. Whether your customers...

Tags: Omniture Inc., Roi/Tco, Web Site Development, Web Technology, Marketing Research, Strategy, Finance, Managerial Accounting, Internet, Marketing, Management

White papers