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- Mobile Marketing Association (MMA) Case Study: BP
- BP in Turkey has a system called "Tasitmatik". Companies that have fleets subscribe to this program. They don't pay at the station, they get a bill periodically. Not all stations have this facility. Therefore, clients need to know which stations provides this service. LBS was the perfect solution. Figensoft is...
- Tags: Station, Mobile, British Petroleum Co Plc, Service, Mobile Marketing, Figensoft, User, Advertising & Promotion, Marketing
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