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Facebook Ads: Monetizing the social graph and social graft

Facebook Ads: Monetizing the social graph and social graftA Mraket that Google Can't Touch? Orkut.To say that Google can't tap into social marketing is far fetched at best.Google has relationships with most of the other major social networking sites and has orkut as it's own. I don't see much merit...

Tags: Social networking, FACEBOOK ADS, Facebook, advertisement

Discussion threads 2007-11-07

Facebook Ads: Monetizing the social graph and social graft

The blogosphere is loaded up with all flavors of Facebook Ads analysis, and much handwringing over the notion of users expressing their enthusiasm for Diet Coke or "American Gangster" on their Facebook page and Coca-Cola or Universal Pictures placing ads in the newsfeed as the items are spooled to their...

Tags: Google Inc., Facebook, Advertisement, Blogosphere, MySpace, Facebook Ads, Cluetrain, Dan Farber

Blog posts 2007-11-07

Additional Resources

Global spending on Internet ads will total $65.2 bln in 2008

Worldwide spending on Internet advertising will total 65.2 bln USD in 2008, which is nearly 10% of all ad spending across all media, according to IDC. This share is expected to reach 13.6% by 2011 as Internet ad spending grows to $106.6 bln worldwide. by NB

Tags: Internet Advertising, Internet, NB

Blog posts 2008-07-25

EIC podcast: Microsoft's analyst meeting; Icahn's deal; Facebook

On this week's EIC squared podcast, Dan is back and we talk about Microsoft's analyst meeting, Kevin Johnson's departure from the software giant, Carl Icahn's deal with Yahoo and Facebook. The big news this week was Microsoft's financial meeting (see Mary Jo Foley and Ina Fried's coverage)...

Tags: Facebook, Yahoo! Inc., Microsoft Corp., Carl Icahn, Dan, Podcasts, Portals, Internet, Larry Dignan

Blog posts 2008-07-25

Cool Tools - Slingpage extends stickies and sharing to Firefox users

Slingpage, which announced its social browsing extension for Internet Explorer last month, will introduce an equally feature-rich version of its service to Mozilla Firefox users next week. Slingpage offers a way for Web surfers to find information about favorite topics via "Slingcast" feeds as well as create...

Tags: Monitor, Mozilla Firefox, Note, Tool, Slingpage, Web Browsers, Monitors & Displays, Internet, Hardware, Components, Jennifer Leggio

Blog posts 2008-07-25

Mark Zuckerberg launches Facebook Connect

At this week's F8 08 conference in San Francisco, Facebook CEO Mark Zuckerberg explains how changes in the social-networking company's platform will benefit developers, as well as users.

Tags: Facebook, Mark Zuckerberg, Benefits, Human Resources

Videos 2008-07-25

Microsoft may need an IBM moment of clarity

Microsoft's financial analyst meeting was a tale of a technology conglomerate: You heard a lot about search, a decent bit about the enterprise and all sorts of projects in between. But amid all the coverage--see Mary Jo's laundry list of stories--I can't help but wonder if Microsoft's...

Tags: Steve Ballmer, Microsoft Corp., Enterprise, IBM Corp., Game Players, Virtualization, Tools & Techniques, Enterprise Software, Consumer Electronics, Personal Technology, Hardware, Management, Software, Larry Dignan

Blog posts 2008-07-25

Scrabble-Scrabulous standoff spells L-A-W-S-U-I-T

Hasbro said it has filed suit in the Southern District of New York against Rajat Agarwalla, Jayant Agarwalla, and RJ Softwares, better known as the creators of the popular Facebook application Scrabulous. It was only a matter of time before the Scrabble-Scrabulous feud came to a head, and that...

Tags: Facebook, Hasbro Inc., Games, Intellectual Property, Personal Technology, Research & Development, Business Operations, lawsuit, Scrabulous, Hasbro, Tom Magrino, GameSpot

News items 2008-07-25

Click fraud in 2nd quarter of 2008 more sophisticated, botnets to blame

Whereas the overall click fraud rate isn't increasing, it's not decreasing either, remaining flat for the first two quarters of 2008, according to data gathered from the Click Fraud Network, consisting of more than 4,000 online advertisers and agencies. Click Forensics report for the second quarter of 2008, indicates that...

Tags: Click Fraud, RK West, Dancho Danchev

Blog posts 2008-07-25

10 essential gadgets for students

I chose these from personal experience, but also from asking many friends from around the world who are involved in technology and study at the same time. Some gadgets come with a recommendation, whereas others don't; things like laptops and cell phones can't be selected for everybody, it'd be ridiculous...

Tags: Headphone, Phone, Cell Phone, Laptop Computer, Lecture, Notebooks, Telecom & Utilities, Hardware, Notebooks & Tablets, Zack Whittaker

Blog posts 2008-07-25

We wanna be more like Apple - Microsoft and Ubuntu get ready to fire up the photocopiers!

We wanna be more like Apple - Microsoft and Ubuntu get ready to fire up the photocopiers!Linux has no marketing.Market share is directly related to marketing. When is the last time anyone saw a Linux commercial?Isn't that the point?You say that Canonical needs to listen more to the "customers" but...

Tags: Copiers, Operating systems, Desktops, Notebooks, Market-Share, Apple Inc., Ubuntu, wanna-be, Microsoft Corp., photocopier, Linux

Discussion threads 2008-07-24

Facebook gets serious about app quality

Facebook gets serious about app qualityBetter Late Than Never!!I agreed with with you that these moves are coming late. Third-party applications have become all the rage on the social networking scene and this is something they should have sorted long since. But anyway, it's better late that never and i...

Tags: Social networking, app quality, Facebook

Discussion threads 2008-07-24

Google opens Knol website, a wiki with bylines

In a direct challenge to the popular Wikipedia, Google opened Knol, an encyclopedia-like wiki site that requires writers to post their names and expertise. SAN FRANCISCO--Google opened its website Knol to the public on Wednesday, allowing people to write about their areas of expertise under their bylines in a...

Tags: Google Inc., DuPont Co., Web Site, Wikipedia, Knol, Wiki, Online Communications, Reuters, Google, encyclopedia

News items 2008-07-24

Facebook gets serious about app quality

Facebook at its F8 developer powwow had a bevy of announcements that garnered interest, but among the most notable were its efforts to improve the quality of applications on the social networking site. First, the brief recap of Facebook's news (statement, Steve O'Hear's takeaways, Webware and Techmeme...

Tags: Facebook, Larry Dignan

Blog posts 2008-07-24

News to know: DNS flaw; Amazon; Microsoft shakeup; Facebook

Notable headlines: Ryan Naraine: Researchers borrow from Google PageRank for network defense service Attack code published for DNS flaw Nate McFeters: |)ruid and HD Moore release part 2 of DNS exploit 'Spam King' escapes from federal prison iPhone vulnerable to phishing,...

Tags: Apple iPhone, Facebook, DNS, Amazon.com Inc., Microsoft Corp., Microsoft Xbox, Flaw, Game Players, Domain Names, Networking, Security, Consumer Electronics, Personal Technology, Internet, Larry Dignan

Blog posts 2008-07-24

F8: Zuckerberg's keynote takeaways

I've just finished watching live stream of Facebook CEO Mark Zuckerberg's keynote speech at this year's developer conference. Here are a few of the major takeaways, some of which will warrant further analysis at a later date (it's 11pm here in London). by Steve O'Hear

Tags: Facebook, Productivity, Blogging, Internet, Steve O\'Hear

Blog posts 2008-07-23

NY gov signs game bill into law

NY gov signs game bill into law"A bill that will have made it illegal"????Wow.RE: NY gov signs game bill into lawThe panel needs to include parents - real parents who have to deal with these games, the consoles, how the game developers create games that force a child to keep...

Tags: Games, gaming industry, game

Discussion threads 2008-07-23

Microsoft gives a new Xbox 360 experience

Despite having what is regarded as one of the best user interfaces of all the major consoles, Microsoft is reinventing the Xbox 360's look. Despite ostensibly having what is regarded as one of the best user interfaces of all the major consoles, Microsoft is reinventing the Xbox 360's look....

Tags: NetFlix Inc., Microsoft Xbox Live, Video, Microsoft Corp., Microsoft Xbox 360, Microsoft Xbox, LiveParty, Spotlight Channel, Xbox Experience, Games, Game Players, Corporate Communications, Personal Technology, Consumer Electronics, Marketing, Xbox 360, Microsoft, user-generated, video games, Xbox Live, Sarju Shah, Gamespot

News items 2008-07-23

Microsoft turns to users for new wave of Xbox games

Taking a page from Facebook and YouTube, Microsoft will turn to users of its Xbox 360 to create new video games and broaden the types of games available on its console. SEATTLE--Microsoft will turn to users of its Xbox 360 to create new video games and broaden the types...

Tags: Microsoft Xbox Live, Microsoft Corp., Microsoft Xbox, Games, Game Players, Personal Technology, Consumer Electronics, Reuters, Xbox 360, Microsoft, user-generated, video games, Xbox

News items 2008-07-23

Survey: Corporations hold out on Vista

Sixty percent of IT administrators have no plans to deploy Vista despite service pack 1, which fixed the operating systems problems, according to a survey of 1,100 IT managers. The survey, conducted by KACE, which makes systems management appliances, found that there are 10 percent more holdouts...

Tags: Operating System, Microsoft Windows Vista, Kace, Survey, Microsoft Windows Vista (Longhorn), Marketing Research, Operating Systems, Microsoft Windows, Software, Marketing, Larry Dignan

Blog posts 2008-07-23