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	<title><![CDATA[european financial management & marketing association Resources | ZDNet]]></title>
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		<title><![CDATA[The European Financial Management & Marketing Association Enhances CRM, Reduces Costs]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=279126]]></link>
		<description><![CDATA[The European Financial Management & Marketing Association EFMA wanted to gain a deeper understanding of the needs of its members. The French-based association is dedicated to helping individuals in the financial services industry share best practices through events, the internet, and publications. In addition to a more detailed customer view,...]]></description>
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