european financial management & marketing association Resources

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The European Financial Management & Marketing Association Enhances CRM, Reduces Costs: The European Financial Management & Marketing Association EFMA wanted to gain a deeper understanding of the needs of its members. The French-based association is dedicated to helping individuals in the financial services industry share best practices through events, the internet, and publications. In addition to a more detailed customer view,...; Tags: Oracle Corp., CRM, European Financial Management & Marketing Association, Internet, Strategy, Financial Planning, Management, Finance; Case studies

European Financial Management and Marketing Association Deploys Customized, Web-Based CRM: The European Financial Management and Marketing Association EFMA wanted to optimize management of institutional records for 22,000 members and 120,000 associates to better understand expectations in both a Business-to-Business (B2B) and Business-to-Consumer (B2C) relationship contexts and record and keep track of all multichannel interactions to facilitate on-target service offerings. The...; Tags: Web, Oracle Corp., CRM, Advertising & Promotion, Customer Relationship Management (CRM), B2C, Enterprise Software, Marketing, Software, E-business/E-Commerce, Internet; Case studies 2009-04-01

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