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	<title><![CDATA[esme Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/esme.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to esme]]></description>
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		<title><![CDATA[The future of Twitter: SocialBRP]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Howlett/?p=750]]></link>
		<description><![CDATA[As I said elsewhere, I missed most of the weekend fun following Robert Scoble's sputter of posts on the Facebook/Twitter thing that starts here and spilled into Techmeme.Â  My concern has centered around the concentration of thinking on all things marketing. That's an easy thing to do. After all, on...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Mar 2009 06:34:25 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/siemens+ag.html"><![CDATA[Siemens AG]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/esme.html"><![CDATA[ESME]]></category>
		<category domain="http://updates.zdnet.com/tags/goodness.html"><![CDATA[Goodness]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/dennis+howlett.html"><![CDATA[Dennis Howlett]]></category>
		<category domain="http://updates.zdnet.com/tags/dennis+howlett.html"><![CDATA[Dennis Howlett]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SI</category>
		<category domain="tickers">SI</category>
	</item>
	<item>
		<title><![CDATA[Oracle collaborates with Beehive]]></title>
		<link><![CDATA[http://blogs.zdnet.com/projectfailures/?p=1027]]></link>
		<description><![CDATA[    From bumble bee-shaped chocolates to signs placed through the conference hall, Oracle is showcasing its Beehive collaboration platform at OpenWorld.    Oracle's collaboration vision underscores the growing importance of enterprise 2.0-style communication products. By highlighting Beehive prominently in president Charles Phillip's keynote, the company...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 22 Sep 2008 15:23:25 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/bea+beehive.html"><![CDATA[BEA Beehive]]></category>
		<category domain="http://updates.zdnet.com/tags/esme.html"><![CDATA[ESME]]></category>
		<category domain="http://updates.zdnet.com/tags/java+development+tools.html"><![CDATA[Java Development Tools]]></category>
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		<category domain="http://updates.zdnet.com/tags/software%252fweb+development.html"><![CDATA[Software/Web Development]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/michael+krigsman.html"><![CDATA[Michael Krigsman]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">ORCL</category>
	</item>
	<item>
		<title><![CDATA[The enterprise startup conundrum]]></title>
		<link><![CDATA[http://blogs.zdnet.com/enterprisealley/?p=260]]></link>
		<description><![CDATA[Larry Dignan's article about enterprise startups is an excellent primer for those wanting to pitch Zack and I but there are other issues I'd like to surface. Especially that which talks to the Silicon Valley echo chamber.    This week, Yammer took top honors at TC50. I have...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 11 Sep 2008 06:06:58 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/silicon+valley.html"><![CDATA[Silicon Valley]]></category>
		<category domain="http://updates.zdnet.com/tags/sap+ag.html"><![CDATA[SAP AG]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/esme.html"><![CDATA[ESME]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+developer.html"><![CDATA[Enterprise Developer]]></category>
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		<category domain="http://updates.zdnet.com/tags/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/dennis+howlett.html"><![CDATA[Dennis Howlett]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SAP</category>
		<category domain="tickers">SAP</category>
	</item>
	<item>
		<title><![CDATA[A Myriad of Microblogging Options...]]></title>
		<link><![CDATA[http://blogs.zdnet.com/collaboration/?p=140]]></link>
		<description><![CDATA[  The Microblogging world just got more complicated with Yammer winning the Pop Idol/American Idol style knock out â€˜TechCrunch 50â€ competition, in which â€œ52 of the best startups launched their products in front of the industry's most influential venture capitalists, corporations, fellow entrepreneurs, and pressâ€, along with a substantial...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 10 Sep 2008 23:44:45 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/yammer.html"><![CDATA[Yammer]]></category>
		<category domain="http://updates.zdnet.com/tags/esme.html"><![CDATA[ESME]]></category>
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		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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		<category domain="http://updates.zdnet.com/tags/oliver+marks.html"><![CDATA[Oliver Marks]]></category>
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	<item>
		<title><![CDATA['ESME': Social messaging within an enterprise SOA environment]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-17915-0.html?forumID=1&threadID=50454&messageID=946705&start=0]]></link>
		<description><![CDATA['ESME': Social messaging within an enterprise SOA environmentTalk is CheapGreat stuff, but we all know how significant 'trust' is in this space. How can anyone take SAP seriously when they're the worst offender of wasted productivity through bad design?Let the unleash their UI's to social design first -- then we'll...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 04 Aug 2008 13:48:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/service-oriented+architecture+%2528soa%2529.html"><![CDATA[Service-oriented architecture (SOA)]]></category>
		<category domain="http://updates.zdnet.com/tags/web+services.html"><![CDATA[Web services]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise software]]></category>
		<category domain="http://updates.zdnet.com/tags/esme.html"><![CDATA[Esme]]></category>
		<category domain="http://updates.zdnet.com/tags/sap+ag.html"><![CDATA[SAP AG]]></category>
		<category domain="http://updates.zdnet.com/tags/soa+environment.html"><![CDATA[SOA environment]]></category>
		<category domain="http://updates.zdnet.com/tags/soa.html"><![CDATA[SOA]]></category>
		<category domain="http://updates.zdnet.com/tags/messaging.html"><![CDATA[messaging]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SAP</category>
		<category domain="tickers">SAP</category>
	</item>
	<item>
		<title><![CDATA['ESME': Social messaging within an enterprise SOA environment]]></title>
		<link><![CDATA[http://blogs.zdnet.com/collaboration/?p=129]]></link>
		<description><![CDATA[There are interesting community driven enterprise developments around SAP's 'Netweaver' SOA ('service-oriented application') and integration platform, with a sophisticated Twitter - style tool created by a diverse group of international users taking shape.     Twitter is a free social networking and micro-blogging service that allows users to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 04 Aug 2008 10:18:01 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/environment.html"><![CDATA[Environment]]></category>
		<category domain="http://updates.zdnet.com/tags/soa.html"><![CDATA[SOA]]></category>
		<category domain="http://updates.zdnet.com/tags/messaging.html"><![CDATA[Messaging]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/esme.html"><![CDATA[ESME]]></category>
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		<category domain="http://updates.zdnet.com/tags/service-oriented+architecture+%2528soa%2529.html"><![CDATA[Service-Oriented Architecture (SOA)]]></category>
		<category domain="http://updates.zdnet.com/tags/web+services.html"><![CDATA[Web Services]]></category>
		<category domain="http://updates.zdnet.com/tags/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://updates.zdnet.com/tags/productivity.html"><![CDATA[Productivity]]></category>
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		<category domain="http://updates.zdnet.com/tags/oliver+marks.html"><![CDATA[Oliver Marks]]></category>
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