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ZDNet Dictionary Definition
- Click Fraud
- Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour...
- Full Click Fraud Definition >>
ZDNet Resources
- Google CEO Eric Schmidt on Google in 2006
- I have often underscored at this Digital Markets Blog how Google CEO Eric Schmidt is fond of saying "Don't bet against the Internet.� I also note that what the CEO of the world's leading search engine really means is "Don't bet against Google.�Schmidt is Google's greatest cheerleader and a consummate...
- Tags: Google Inc., Radio, ROI, Google Software Applications, TV, Television, Google, Click Fraud, Self-Promotion, Culture, Media, Advertising, Search, Business Models, Eric Schmidt
- Blog posts 2006-12-28
- Google multi-billion dollar risks in 2007
- GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...
- Tags: SEARCH, Google Inc., Goog, Google&rsquo, s, Eric Schmidt
- Blog posts 2006-12-24
- Google's Achilles' Heel: click fraud + PPC inflation
- The Google auction driven Pay Per Click advertising model responsible for the company’s $113 billion market cap is inherently vulnerable due to 1) click fraud and 2) bid price inflation.CLICK FRAUDIn “Click Fraud: What does Google fear?” I discuss Google’s strategic assault against the work of click fraud consultants.posting at...
- Tags: Google Inc., click fraud
- Blog posts 2006-08-19
- Google CEO on click fraud: 'let it happen' is perfect economic solution
- Google CEO on click fraud: 'let it happen' is perfect economic solutionThe market does eventually self correct, but not in the short termMr. Schmidt is theoretically correct. In fact, I wrote a blog espousing similar arguments a few months ago. http://dondodge.typepad.com/the_next_big_thing/ Mark Cuban and I have debated this issue...
- Tags: click fraud, Google Inc., Eric Schmidt
- Discussion threads 2006-07-09
Additional Resources
- The HP-MySpace deal: Who needs this most? Not MySpace users.
- HP and MySpace are partnering to "unlock the content of MySpace" by giving users the tools to print their pictures. You know, like to a printer. Hopefully, wink wink an HP printer. On the surface, this sounds like a good plan. There are billions of images that...
- Tags: Hewlett-Packard Co., Photograph, Image, MySpace, Sam Diaz
- Blog posts 2008-10-07
- Webcam hijack demo highlights clickjacking threat
- [ UPDATE: The details are out. Lots of unresolved clickjacking issues] A security researcher in Israel has released a demo of a "clickjacking" attack, using an JavaScript game to turn every browser into a surveillance zombie. The release of the demo follows last month's...
- Tags: Webcam, Click, Web Browser, Twitter, Raff, Games, Web Browsers, Security, Personal Technology, Internet, Ryan Naraine
- Blog posts 2008-10-07
- Scammers introduce ATM skimmers with built-in SMS notification
- The bust of the notorious ATM scammer going under the handle of Cha0 in early September, once again puts ATM skimming in the spotlight. Among the main insecurities scammers face while embedding an ATM skimmer, is the retrieval process of the device that is now containing the credit card details...
- Tags: Device, Credit Card, built-In, SMS, Scammer, ATM, Network Technology, Text Messaging/SMS/MMS, Networking, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Dancho Danchev
- Blog posts 2008-10-07
- Online ad revenue strong first half of 2008: What about the second half?
- Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion compared to a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Unfortunately, that duo left their crystal balls at home when it comes to the second half outlook. Simply...
- Tags: Revenue, Advertisement, Online Advertising, Operational Accounting, Finance, Larry Dignan
- Blog posts 2008-10-07
- BI Crystal Ball – Next Gen BI May Be Closer Than You Think
- Most modern large enterprise Business Intelligence BI tools are very robust and feature rich these days. Up until a few years ago BI users could blame vendors for most of their BI ills. This is getting harder and harder to do. Many of the BI tools, especially the ones reviewed...
- Tags: Application, User Empowerment, Pricing, Business Intelligence, Tools & Techniques, Databases, Enterprise Software, Marketing, Software, Data Management, Management, Boris Evelson
- Blog posts 2008-10-07
- Ask revamps for faster Web search, more relevance
- Ask.com is overhauling its Web search engine to deliver faster results and improved relevance as it bids to win share from market leader Google. NEW YORK--IAC Corp's Ask.com is overhauling its Web search engine to deliver faster results and improved relevance as it bids to win share from market...
- Tags: Google Inc., Web, Ask.com, Yahoo! Inc., Internet Search, Channel Management, Mergers & Acquisitions, Marketing, Investment, Finance, Reuters, search, Google
- News items 2008-10-07
- Yahoo: Shares dip to 5-year low; AOL deal this month?
- Things just keep getting worse for Yahoo. The company's stock reached a five-year low today, closing at $15.31 - or less than half of the $31 per share that Microsoft had offered to pay for Yahoo in February. On top of that, the...
- Tags: Google Inc., America Online Inc., Yahoo! Inc., Business Structures, Financial Accounting, Finance, Sam Diaz
- Blog posts 2008-10-06
- iPhone hits another security speedbump
- Apple's ongoing struggles with poor security-related design choices have extended to the iPhone. According to security researcher Aviv Raff, everyone's favorite mobile device is vulnerable to two separate security weaknesses that expose millions of users to phishing and spamming attacks. [...
- Tags: Apple iPhone, Apple Inc., Image, Spamming, Spam, Security, Spam And Phishing, Ryan Naraine
- Blog posts 2008-10-06
- Blackberry Storm, 'Application Center' info leaked
- Wow, a whole lot of Blackberry-related news surfaced this weekend. First, the user's guide to the highly-anticipated Blackberry Storm was leaked by the ever-intrepid BoyGeniusReport, who posted exclusive images on their website. Second, and more importantly, news of the Blackberry Application Center has emerged....
- Tags: Application, Research In Motion Ltd., RIM BlackBerry, Carrier, App Center, Handhelds, Hardware, Andrew Nusca
- Blog posts 2008-10-06
- Google launches new Spreadsheets interface
- Google has just rolled out a new version of Google Spreadsheets -- the last one of all three products in the Google Docs suite. I have to say, this new version works great for me -- it has the familiar menus at the top, a bunch of new toys,...
- Tags: Google Inc., Spreadsheet, Productivity, Garett Rogers
- Blog posts 2008-10-06
- A Consumer Electronics Carol
- I recently received a promotional email from a large Internet-based retailer that shall for the moment remain nameless (cough! Amaz-ahem!)Â As I was considered to be a high-volume "Prime" customer, this online retailer wanted to offer me a 30-day trial of their their premier store-branded consumer...
- Tags: Retail Company, Retail, Consumer Electronics, Personal Technology, Jason Perlow
- Blog posts 2008-10-06
- The cloud finally comes to education
- Cloud computing is one of those great buzzwords in IT that, so far, has meant very little to the average Ed Tech customer. We all have a pretty good idea what it means: lots of computers somewhere (we don't actually care where) doing lots of processing to deliver services...
- Tags: Education, PC, Thin Client, Computer, Cloud, SIMtone Corp., Desktops, Productivity, Thin Clients, Cloud Computing, Hardware, Christopher Dawson
- Blog posts 2008-10-06
- Editorial independence and blogging about politics [off-topic]
- Editorial independence and blogging about politics [off-topic]Hey thanksAppreciate the support!.....Well you got that right! :D ]:)Well I, for one, am glad.......that CBS was able to act quickly enough and get you to post a retraction so as not to hurt anyone else's feelings. I'm kidding. ;-)...
- Tags: blog, blogging, blogger
- Discussion threads 2008-10-05
- fring lets you make Skype calls from your iPhone, available for free
- fring lets you make Skype calls from your iPhone, available for freeI've been waiting for an application like this . . .Great to see that some really useful applications are starting to make their way through the Apple screening process.If you're interested, you can read about my experiences with many...
- Tags: VOIP, TELECOMMUNICATIONS, Apple iPhone, fring, Skype Call, Skype Technologies S.A.
- Discussion threads 2008-10-05
- Hands-on review of the Logitech Squeezebox Boom
- After seeing my mildly skeptical post about the release of its Squeezebox Boom Internet radio device, Logitech offered to send me a sample unit to review, promising me I'd be pleasantly surprised with the audio output from the compact unit. I've been testing it out over the last few weeks,...
- Tags: Station, Radio, Logitech, Boom, Music Services, Advertising & Promotion, Engineering, Wireless, Marketing, Sean Portnoy
- Blog posts 2008-10-04
- More on wikipedia abuse
- More on wikipedia abuseThanks!That's an interesting report - if the research stands up, the method used could form the basis for a more general approach. Thanks for pointing it out.RE: More on wikipedia abuseReaders might be interested in seeing a study on vandalism of US senator's WP articles here :...
- Tags: Wiki, Wikipedia
- Discussion threads 2008-10-04
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