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Excerpt: Marketing 2.0 From CRM at the Speed of Light 4th Edition

I'm going to try something out here. I am ready to cringe as the tomatoes and old iPods are thrown at me, or the praise is showered on me...oh, wait, that's someone dumping buckets of tar over my head. I'm providing an advance excerpt of Chapter 13 of CRM...

Tags: Advertisement, Attention, CRM, New Competition, Engagement Rating, Marketers, Marketing Professional, Marketing Research, Marketing, Paul Greenberg

Blog posts 2009-05-29

Additional Resources

The burnout risks for E2.0 community managers

Dion Hinchcliffe's piece on community management surprised me. There is a sense that Dion is trying to lay down some ground rules in an area that is too new for anyone to draw anything other than tentative and early stage conclusions. That's not to say that conclusions are incorrect. There...

Tags: Dennis Howlett

Blog posts 2009-09-29

2010 Honda Pilot Touring

Photo gallery:2010 Honda Pilot TouringHonda did a serious makeover on its Pilot last year, resulting in a big SUV with squared-off sides and room for seven passengers. We looked at a low-trim model last year, the 2009 Honda Pilot EX-L, and found it underwhelming due to poor fuel economy and...

Tags: Honda Motor Co., Acura

Product reviews 2009-07-30

Outcome Based Social Networks: Yet Another CRM at the Speed of Light Excerpt

I'm going to finish the book today. CRM at the Speed of Light, 4th edition will be done by the time that the day ends - though I suspect a lot sooner.  It's going to be a 750 page tome - mostly print, some supplemented electronically, on CRM 2.0 -...

Tags: Network, Outcome, YouTube Inc., CRM, Outcome Based Social Networks, Social Networking, Networking, Online Communications, Marketing, Advertising & Promotion, Paul Greenberg

Blog posts 2009-06-18

Greenpeace Cool IT: But does GP miss the point?

Greenpeace upped the ante on the IT sector by switching focus from reporting on the environmental performance of consumer electronics to looking at how the industry as a whole is performing on climate change. Yesterday they launched their inaugural Cool IT ranking of the top 12 IT firms performing on climate change. The ranking is...

Tags: Greenpeace, Information Technology, James Farrar, Management, Strategy

Blog posts 2009-05-28

Cat Got Your Tongue: How Gossip Will Become The New Media

If you believe the profile, there is a cat that twitters. And has 512,733 followers, as of mid-afternoon May 18. Of course, this cat â€" alternately known as “Sockamillion” or “Sockington” â€" and his voice really belongs to Jason Scott, who lives in Waltham, Mass. ...

Tags: Media, Social Media, Conference, Tom Steinert-Threlkeld

Blog posts 2009-05-19

Do We Really NEED CRM 2.0?

(I'm taking a weird or, to make that more polite, unusual step and publishing this at both PGreenblog and ZDNET because it impacts both audiences. Honestly, I'm not being lazy. I swear....okay, maybe a little) For the last several weeks, I've been thinking over what CRM 2.0...

Tags: Customer, CRM, CRM 2.0, Marketing Claim, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-03-06

Social Business News: Nov. 6, 2008

While the election has taken up most of the ink and Web space over the last couple of weeks, there's still been some steady movement in Social Business. Before I jump into this week's sampler I want to note two important changes -- this will now be a bi-weekly update...

Tags: Web, Aggregation, Software Development, Channel Management, Collaboration, Groupware, Recruitment & Selection, Marketing Research, Software/Web Development, Marketing, Enterprise Software, Software, Human Resources, Workforce Management, Jennifer Leggio

Blog posts 2008-11-06

Vista's Windows Mail vulnerable to file-execution attack

Vista's Windows Mail vulnerable to file-execution attackDon't consider it aloneIf there's any vulnerabilities that allow dropping of files, then this is easily exploited.I already thought about thatA UNC can point to any machine on the internet.The attacker could set up a SMB share which allows anonymous access on a hacked...

Tags: Microsoft Windows Vista (Longhorn), ISC, Microsoft Windows, Microsoft Windows Vista

Discussion threads 2007-03-23

Axispoint Dramatically Improves Workflow at Insurance Industry Association

The New York Compensation Insurance Rating Board NYCIRB used legacy mainframe applications to compile the data. Paper archives were also stored which incurred significant costs to the organization. As a non-profit agency with a strict budget, these unnecessary expenses were inefficient. The Board required a solution that could improve the...

Tags: Agency, Consulting, Insurance, Workflow, Axispoint, Mainframes, Process Improvement, Outsourcing, Advertising & Promotion, Servers, Hardware, Quality, Business Operations, It Operations, Outsourcing & Subcontracting, Marketing

Case studies 2006-08-09

What creature will succeed the coach potato?

What creature will succeed the coach potato?Like that is something to be proud of?"[B]The average TiVo household clicks a button 350 times a day, and more than 70 percent of viewing involves skipping ads, said Chief Executive Officer Tom Rogers.[/B]"No kidding! This is a huge reason why I don't watch...

Tags: Games, advertisement, TiVo Inc., potato, couch

Discussion threads 2005-12-02

An afternoon at Yahoo Labs

I spent part of the afternoon at one of Yahoo Lab's facilities, a nondescript building on University Ave. in Berkeley, CA., for a press luncheon with the company’s research wonks. Prior to the presentations I talked to Usama Fayyad, Yahoo’s data chief and senior vice president who sits above the...

Tags: Yahoo! Inc., Usama Fayyad

Blog posts 2005-10-11