endorsement

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What value in medical endorsements?

What is the real impact of a celebrity endorsement for a medical product? We all remember the Robert Jarvik contretemps. I thought it was fair that a man whose device was made nearly obsolete by a medicine might do ads for it, but others disagreed, since he...

Tags: Advertisement, Endorsement, Dana Blankenhorn

Blog posts 2008-03-27

Wisconsin IT department under fire over HP catalog

Wisconsin IT officials are feeling a little heat after appearing in HP's latest Government Solutions catalog PDF. Department of Administration Marc Marotta appears on the cover and several other IT personnel are shown in a spread profiling Wisconsin's streamlined computer operations, according to a report in the Milwaukee Journal...

Tags: endorsement, Hewlett-Packard Co.

Blog posts 2005-08-09

Images: Lenovo's convertible ThinkPad tablet

Steve Ballmer gives a ringing endorsement to the first computer released by China's Lenovo Group following its purchase of IBM's PC business.

Tags: Notebooks, Desktops, Lenovo Group Ltd., IBM PC, endorsement, IBM ThinkPad, Steve Ballmer, tablet, China, IBM Corp., PC, computer

Image galleries 2005-06-06

Additional Resources

Apple to Verizon: 'Can your phone and your network do that?'

The REAL way the commercials should go...caller: Did you get the email I sent you?iPhone user: Well, it was downloading, then the phone dropped to EDGE speed again and I'm still waiting for it to finish.caller: Well, why don't I ju...iPhone user: Hello? Hello? caller calls back: I guess your...

Tags: Smart phones, Telecom & Utilities, Microsoft Windows, Operating systems, network, Verizon Communications Inc., phone, Apple iPhone, iPhone User, Apple Inc.

Discussion threads 2009-11-23

Ballmer: Windows 7 sales on a roll

Oh boy... this should be a fun Talkback... ntntyeap...for sure we'll be hearing what everyone has already said "ad nauseum".BallSack is a MoronPlain and Simple.I'm sure Win7 sales are decent. After all, it's hard to get an OS-less computer.....It is easy enough to get linuxpre-installed.Or buy a MacHowever,...

Tags: Sales strategy, Operating systems, Mac sale, Microsoft Windows 7, Microsoft Windows, Linux, sales, Steve Ballmer, Windows 7 sale, Microsoft Corp., Microsoft Windows Vista

Discussion threads 2009-11-20

ZDNet readers don't care about celebrity endorsements

I agree with the poll. I'm not buying a new camera because Ashton Kutcher is pimping one out, or because Justin Timberlake is doing it in his commercials. I'll buy one based on the features I need. I'd rather see the commercials prop up the features rather than the celebrity.Oh...

Tags: camera, celebrity endorsement, advertisement, ZDNet-reader

Discussion threads 2009-10-27

ZDNet readers don't care about celebrity endorsements

An overwhelming number of ZDNet readers voted that they don't care about celebrity endorsements when it comes to digital cameras and camcorders. In a poll opened on October 21, 97% of 147 voters said (as of October 22) that a celebrity endorsement means nothing when throwing down hundreds of dollars...

Tags: Camcorder, Camera, Celebrity Endorsement, Rachel King

Blog posts 2009-10-27

Yahoo: Major businesses have stabilized; update on Microsoft deal

Yahoo delivered a bit of a surprise for its third-quarter earnings, beating Wall Street’s expectations handily and offering signs that CEO Carol Bartz is turning the company around. For the quarter, the company reported net income of $186 million, or 13 cents per share, on revenue of...

Tags: Yahoo! Inc., Microsoft Corp., Operational Accounting, Branding, Finance, Marketing, Sam Diaz

Blog posts 2009-10-20

HP's Hurd: Cloud computing has its limits (especially when you face 1,000 attacks a day)

Now here's a ringing endorsement of cloud computing......"HP "wouldn?t put anything material in nature outside the firewall." "Sure gives one confidence, doesn't it? And this company is trying sell people on the cloud...but its CEO doesn't trust it? Nice. :-(Translation: We make a lot of money selling overpriced, under utilizedservers...

Tags: Virtualization, cloud computing, Hewlett-Packard Co., server

Discussion threads 2009-10-20

Updegrove: Obama should give FOSS equal treatment

With all the President has on his plate ....... why would he ever waste one nueron on FOSS. The proper place for FOSS to be considered is the level it is being considered. The Executive Branch should never be involved.Obama should pony up some billions for FOSS from...

Tags: OPEN SOURCE, F/OSS, Obama

Discussion threads 2009-10-20

Poll: Have you ever bought a camera because of a celebrity?

Celebrities are heavily used in the promotion of gadgets these days because camera companies really hope they'll profit from the use of big-name stars. From Ashton Kutcher's endorsement deal with Nikon Coolpix to the product placement and use of camera phones on Gossip Girl, camera manufacturers...

Tags: Camera, Camera Phones, Cellular Phones, Consumer Electronics, Personal Technology, Rachel King

Blog posts 2009-10-16

News to know: AT&T; Apple; Google; Verizon; Microsoft

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Dancho Danchev: Weak passwords dominate statistics for Hotmail's phishing scheme leak Larry Dignan: The Android army: Verizon Wireless, Google...

Tags: Google Inc., Microsoft Windows Mobile, Verizon Communications Inc., AT&T Corp., Apple Inc., Microsoft Corp., Wireless, Wireless Coverage Data, Microsoft Windows, Mobile Operating Systems, Operating Systems, Microsoft Windows 7, Wireless And Mobility, Handhelds, Wi-Fi, Mobile Applications, Software, Hardware, Larry Dignan

Blog posts 2009-10-07

FTC endorsement rules were inevitable

wishfull thinkingenforcement of this rules is virtually impossible since you can't spy on what the blogger in PJ gets in the mail.The only way arround is to force the companies to reveal their special promo/giveaways to select people.Wishful ThinkingConcur. There is no way to enforce this without enforcement becoming intrusive.Hey...

Tags: Blogging, INTERNET, FTC, endorsement rule, blogger

Discussion threads 2009-10-06

FTC endorsement rules were inevitable

A brief history of journalistic ethics reveals why FTC action on endorsements was inevitable. by Richard Koman

Tags: FTC, Business Ethics, Leadership, Management, Richard Koman

Blog posts 2009-10-06

The FTC's guidelines raise ruckus, but are (mostly) unenforceable

The Federal Trade Commission published controversial guidelines for bloggers and Facebook and Twitter users, but they are largely unenforceable. The FTC's rules are an encroachment on free speech, absurd in parts and far reaching. On the surface, the FTC's laws boil down to disclosure: ...

Tags: FTC, Blogger, CNet News, Blogging, Internet, Larry Dignan

Blog posts 2009-10-06

FTC targets bloggers for disclosure about perks, freebies

The Federal Trade Commission wants me - the blogger - to inform you - the reader - about any financial ties I might have with the companies or the products I write about, just to make sure there's no conflict of interest there. That's fine. I have...

Tags: FTC, Blogger, Blogging, Internet, Sam Diaz

Blog posts 2009-10-05

The as-a-service business model

Insurance policyFor many small businesses, why would you want to invest into hardware and have to maintain that infrastructure?... The reality is that software companies must move this model down to the small business and show how a "monthly fee" pay as you go can save so much more money...

Tags: SaaS Model, business model

Discussion threads 2009-10-05

Blind to the elephant in the cloud

I like the idea of cloud computing but...For me the real elephant in the room is security, user data rights, and long term usability. For me, once these issues have been resolved, I would love to come to the cloud. I agree there are tremendous benefits for doing business in...

Tags: Virtualization, Private Clouds, NOW IT, cloud computing, elephant

Discussion threads 2009-10-02

CA snags huge grocery concern as customer for sustainability management software

CA has just received a pretty big endorsement for its sustainability data and strategy management software, ecoSoftware -- a deal with the world's third largest grocery retailer, U.K.-based Tesco. Tesco, which employs 468,000 people in roughly 4,000 locations, will use CA ecoSoftware to manage the task of...

Tags: Software, Sustainability, Tesco, Computer Associates International Inc., Heather Clancy

Blog posts 2009-09-30

HazMat Test 1.1 (Mobile)

With HazMat Test pass your written test for commercial driver license CDL with a hazardous materials endorsement using your iPhone or iPod Touch. HazMat Test has over 220 test questions with multi-choice answers. HazMat Test simulates the written test and at the end presents you a detailed score which you...

Tags: Apple iPhone, Apple iPod, Mobile, Score, Eknath Kadam, HazMat Test, Questions, Test Score, Smart Phones, Digital Music, Digital Media, Consumer Electronics, Personal Technology

Software downloads 2009-09-28