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	<title><![CDATA[emarketer Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/emarketer.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to emarketer]]></description>
	<s:counts start="0" returned="11" found="11" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Internet ads to genmerate $25.7 bln in the US in 2009]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=15221]]></link>
		<description><![CDATA[eMarketer estimates US advertisers will spend $25.7 bln on the Internet in 2009 - about $2.7 bln, or 10% less, than a forecast a quarter ago. The more sobering projections extend through 2012 when eMarketer envisions $37 bln being spent on US online ads. That figure represents a drop of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 24 Nov 2008 23:18:49 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/internet+advertising.html"><![CDATA[Internet Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
	</item>
	<item>
		<title><![CDATA[Voting With Dollars: Online Ad Spending Only Faces Thin "Scalpel"]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=10683]]></link>
		<description><![CDATA[Overall ad spending in all types of media may shrink this year and next, as forecasts get revised and reality sets in. But online ad spending will still grow in double digits, eMarketer CEO Geoff Ramsey told attendees of the ad:tech NY conference today.    Online ad spending...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Nov 2008 12:40:54 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/cell+phone.html"><![CDATA[Cell Phone]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+steinert-threlkeld.html"><![CDATA[Tom Steinert-Threlkeld]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/cell+phone.html"><![CDATA[Cell Phone]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+steinert-threlkeld.html"><![CDATA[Tom Steinert-Threlkeld]]></category>
	</item>
	<item>
		<title><![CDATA[In-game ads generated $295 mln in 2007]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=14080]]></link>
		<description><![CDATA[eMarketer projects that US in-game advertising spending will increase from $295 mln in 2007 to $650 mln in 2012. eMarketer expects that ad spending for Web-based games will jump 133% between 2007 and 2012. by AM]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Mar 2008 12:11:04 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
	</item>
	<item>
		<title><![CDATA[Outdoor video ads market, 2006-2011]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=13669]]></link>
		<description><![CDATA[Outdoor video advertising spending will total $2.3 bln in 2011, up from $1.3 bln in 2007, according to eMarketer.   US Outdoor Video Advertising Spending, 2006-2011   Year Spending, bln.$ Growth   2006  $1.0   28.0%    2007  1.3   24.8...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 Jan 2008 14:49:10 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/video+advertisement.html"><![CDATA[Video Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/video.html"><![CDATA[Video]]></category>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/nb.html"><![CDATA[NB]]></category>
	</item>
	<item>
		<title><![CDATA[10.5% of US Internet users are African American]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=9384]]></link>
		<description><![CDATA[eMarketer says African American population is now online at an all-time high of 48.7%, comprising 10.5% of US online population. The number is well short of the 69% level among whites. ]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 04 Nov 2005 00:10:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/african-american.html"><![CDATA[African-American]]></category>
	</item>
	<item>
		<title><![CDATA[Corporate blogging exists in 4% of major US corporations]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=1240]]></link>
		<description><![CDATA[EMarketer says 4% of major US corporations have blogs available to the public for purposes such as corporate marketing, communications or advertising.]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 26 May 2005 15:39:37 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/corporate+blogging.html"><![CDATA[Corporate Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
	</item>
	<item>
		<title><![CDATA[Top pages by load time]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=5678]]></link>
		<description><![CDATA[eMarketer quotes the WebMetric study on Web sites ranked by the speed of load:GoogleGatorAltavistaDisneyPeelInfospaceKazaaAboutMicrosoftClassmates]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 29 Apr 2004 10:23:14 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
	</item>
	<item>
		<title><![CDATA[83.4% US households connected by 2007]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=5662]]></link>
		<description><![CDATA[eMarketer predicts that by 2007 28.9% of American households will have dial-up service, while 54.5% will have broadband, which brings the share of Internet-connected households to 83.4%. The annual growth rate for online adoption is expected to be at 5.1%, the annual growth for broadband is estimated at 21.8%, the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 23 Apr 2004 09:04:32 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/broadband+internet.html"><![CDATA[Broadband Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/network+technology.html"><![CDATA[Network technology]]></category>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
	</item>
	<item>
		<title><![CDATA[Paid search to reach $3 bln by the end of 2005]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=5324]]></link>
		<description><![CDATA[eMarketer expects advertising via paid search to surpass $2.5 billion in 2004 and reach nearly $3 billion by the end of 2004. At that point, nearly 35% of the total online ad spend will go to search. Forrester Research's Charlene Li sees spending on paid search at about $1.7 billion...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 12 Feb 2004 11:13:56 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/paid+search.html"><![CDATA[paid search]]></category>
	</item>
	<item>
		<title><![CDATA[eMarketer: $1.4 B spent on online content in 2003]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=4962]]></link>
		<description><![CDATA[US consumer online content spending will reach $1.4 billion in 2003, growing 10.4% over 2002. By 2005, one-fifth of US Internet users will be content buyers. The growth rate is one-quarter of that seen in 2002 (43.4%). This year marks the first time since eMarketer began tracking such revenues that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 21 Nov 2003 10:36:34 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
	</item>
	<item>
		<title><![CDATA[eMarketer on online retail]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=4814]]></link>
		<description><![CDATA[eMarketer projects Q4 consumer spending online will reach $17.8 billion, its highest growth rate since e-commerce went mainstream in the 2000 season.US online retail sales not including travel will reach $55.0 billion in 2003, rising to $72.6 billion in 2004 eMarketer81.2 million Americans will buy online in 2003, rising to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 15 Oct 2003 21:55:49 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/emarketer.html"><![CDATA[eMarketer]]></category>
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