eMarketer estimates US advertisers will spend $25.7 bln on the Internet in 2009 - about $2.7 bln, or 10% less, than a forecast a quarter ago. The more sobering projections extend through 2012 when eMarketer envisions $37 bln being spent on US online ads. That figure represents a drop of...
Overall ad spending in all types of media may shrink this year and next, as forecasts get revised and reality sets in. But online ad spending will still grow in double digits, eMarketer CEO Geoff Ramsey told attendees of the ad:tech NY conference today. Online ad spending...
eMarketer projects that US in-game advertising spending will increase from $295 mln in 2007 to $650 mln in 2012. eMarketer expects that ad spending for Web-based games will jump 133% between 2007 and 2012. by AM
Outdoor video advertising spending will total $2.3 bln in 2011, up from $1.3 bln in 2007, according to eMarketer. US Outdoor Video Advertising Spending, 2006-2011 Year Spending, bln.$ Growth 2006 $1.0 28.0% 2007 1.3 24.8...
eMarketer says African American population is now online at an all-time high of 48.7%, comprising 10.5% of US online population. The number is well short of the 69% level among whites.
eMarketer predicts that by 2007 28.9% of American households will have dial-up service, while 54.5% will have broadband, which brings the share of Internet-connected households to 83.4%. The annual growth rate for online adoption is expected to be at 5.1%, the annual growth for broadband is estimated at 21.8%, the...
eMarketer expects advertising via paid search to surpass $2.5 billion in 2004 and reach nearly $3 billion by the end of 2004. At that point, nearly 35% of the total online ad spend will go to search. Forrester Research's Charlene Li sees spending on paid search at about $1.7 billion...
US consumer online content spending will reach $1.4 billion in 2003, growing 10.4% over 2002. By 2005, one-fifth of US Internet users will be content buyers. The growth rate is one-quarter of that seen in 2002 (43.4%). This year marks the first time since eMarketer began tracking such revenues that...
eMarketer projects Q4 consumer spending online will reach $17.8 billion, its highest growth rate since e-commerce went mainstream in the 2000 season.US online retail sales not including travel will reach $55.0 billion in 2003, rising to $72.6 billion in 2004 eMarketer81.2 million Americans will buy online in 2003, rising to...
Here are today's notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET's around-the-Web tech coverage. Jennifer Leggio: Snake oil at its slickest: A social media spam story Mary Jo Foley: Microsoft Silverlight 3 available...
Almost half, or 48 percent, of consumers said they would drop their mobile data plans completely if they faced financial hardship, according to a new survey. In a poll of more than 1,000 consumers by Strategy Analytics, just 17 percent they would move...
I have to be straight with you. I'm entering the head down, grind it, drive to the goal line when it comes to CRM at the Speed of Light's 4th edition. Which means that in other areas that I'm writing, I'm treading water. So there is a dual purpose to...
If you believe the profile, there is a cat that twitters. And has 512,733 followers, as of mid-afternoon May 18. Of course, this cat â€" alternately known as “Sockamillion†or “Sockington†â€" and his voice really belongs to Jason Scott, who lives in Waltham, Mass. ...
Ironically, I came across this Advertising Age piece via a link posted on Facebook and this Mashable piece on Twitter. Armed with data from Hitwise, a Web analysis firm, Advertising Age noted that Facebook is starting to generate more traffic than Google search for some larger Web...
A recession is when your neighbor gets laid off. A depression is when you get terminated. With credit cards, fraud is not a big deal. Unless it's your number that's for sale, online. A Symantec report says the underground economy is booming. The total value of goods...
View Yellow Book ads here You probably don't go to YouTube at this point to amuse yourself with video clips from Rita's Roofing on Long Island or the Living Sea Aquarium in Park Ridge, Ill. But they're coming. YouTube earlier this...
So the broadcast video ads with Bill Gates and Jerry Seinfeld for Microsoft are over for now. Maybe you're among those who disliked the ads because they never answered the simplest of fundamentals of an a: What are these guys selling? So traipse...
2008 online ad spending in the US will be $25.8 bln, eMarketer says. The growth rate for online ads, which was nearly 35% in 2006 and 25% in 2007, is expected to be 23% in 2008, then drop to around 16% or 17% for a few years until rising to...
