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	<title><![CDATA[email campaign Resources | ZDNet]]></title>
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		<title><![CDATA[Forrester: e-commerce 'better suited to withstand economic downturn']]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=64257&messageID=1194277&start=0]]></link>
		<description><![CDATA[Forrester: e-commerce 'better suited to withstand economic downturn'marketing for ecommerce retailersSmart online retailers and others should integrate all  direct response advertising to encourage cross-channel shopping. Using targeted online or email campaigns which drive consumers to a specialized landing page which offers an in-store promotion, done well, encourages engagement and...]]></description>
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		<pubDate>Thu, 07 May 2009 09:26:00 -0700</pubDate>
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		<title><![CDATA[Email Marketing – The Way Forward]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=70607]]></link>
		<description><![CDATA[This white paper talks about email marketing and strategies to be adopted for email marketing. It is seen that email marketing is the fastest growing method of building business because it is more successful, more cost effective and brings a faster response than any other marketing tool. Email campaigns are...]]></description>
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		<pubDate>Tue, 01 Apr 2003 00:00:00 -0800</pubDate>
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