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- eDetailing in a Web2.0 World
- eDetail campaigns are a valuable tool in the Pharmaceutical Marketer's box. They provide a supplemental channel to direct sales/traditional details. Traditional detailing is under siege from regulation and an environment in which Physicians are less and less willing to spend face-time with pharmaceutical reps. This valuable white paper explores the...
- Tags: Pharmaceutical Company, Marketbright, eDetail Campaign
- White papers 2008-12-02
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