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- Edelman on Sustainability Reporting: Call in the PR Pros
- It's a conundrum every company faces when thinking about sustainability reporting - who reads this stuff anyway and do these reports actually assure anyone of anything? Sustainability reporting methodologies have grown up, for better or for worse, to ape financial reporting, replete with their own standards of assurance audit and...
- Tags: Sustainability, Public Relations, Standards, Financial Reporting Methodology, Edelman, Assurance Standard, James Farrar
- Blog posts 2008-04-02
- Defending the press release
- Steve Rubel, senior vice president at Edelman, “the largest independent global PR firm,” aka MicroPersuasion, is spared Nicholas Carr’s verbal thrashing the likes of which “instant journalist” Andy Abramson withstood last week (see “Instant journalism: Who needs grammar?”). Bummer. I found Carr’s linguistic acrobatics in defense of linguistics quite entertaining....
- Tags: Media, Advertising, Blogs, Brands, Marketing, Edelman, Rubel, public relations
- Blog posts 2007-01-16
- Edelman on mistakes, social media, and not being this decade's spam
- Fighting back from its own PR nightmare, Edelman has posted, as part of its Earshot podcast, audio from its mandatory, firmwide Edelman University course on Ethics in Social Media Communications. Its a fascinating presentation by Rick Murray, President of Edelmans me2revolution group (who ironically doesnt appear to have a...
- Tags: Blogging, Marketing, Podcasting, Trust, Attention
- Blog posts 2006-11-08
- Edelman blogs: Exclusive country clubs?
- In “Golden age of PR?” and “Does Edelman need a PR rep,” I note how Edelman’s public blog faces are at risk of becoming two-faced:As all good public relations tradesmen, Edelman President & CEO, Richard Edelman, and Edelman blogger extraordinaire, Steve Rubel, are known for their loquacious and piquant prose....
- Tags: blog, Edelman, Rubel
- Blog posts 2006-10-18
- Does Edelman need a PR rep?
- As all good public relations tradesmen, Edelman President & CEO, Richard Edelman, and Edelman blogger extraordinaire, Steve Rubel, are known for their loquacious and piquant prose. Edelman’s public blog prose on the “Working Families for Wal-Mart” affair (see “Golden age of PR?”), however, is strikingly sparse and unfulfilling.Richard Edelman’s “A...
- Tags: Edelman
- Blog posts 2006-10-17
- Taxonomy: Will practice make perfect?
- Renee Blodgett points to the upcoming Taxonomy Boot Camp, where David Weinberger author of the upcoming Everything Is Miscellaneous will be giving the keynote. Davids thoughts are always useful and frequently blindingly insightful. Id like to be at the conference, but have a conflict. So, Ill just inject the comments...
- Tags: taxonomy, blog
- Blog posts 2006-10-16
- Golden age of PR?
- “We’re about to enter the golden age of PR,” Steve Rubel, senior vice president at Edelman, the “largest independent global PR firm,” aka Micro Persuasion, believes, as I cite in “Is PR the antidote to click fraud?” Rubel at his blog recently in reaction to a Business Week story...
- Tags: Edelman, public relations
- Blog posts 2006-10-15
- Teachersforpay.com: eBay for lesson plans
- Teachers don't have to look very hard for lesson plans on the Internet, but some go the extra mile and design their own lesson plans— tailor-made for their classes. So why shouldn't teachers be able make a little profit from all their hard work? That's what New York...
- Tags: lesson plan, teacher, Edelman
- Blog posts 2006-07-03
- 180solutions wrap up
- Last week 180solutions was in the news again due to another nonconsensual installation discovered and blogged by Ben Edelman. I wrote about it here and here but didn't get a chance due to traveling again to blog the rest of the story. 180 blogged their "mea culpa" admitting the first...
- Tags: 180Solutions
- Blog posts 2006-02-27
Additional Resources
- Enterprise Irregulars Join Social CRM Fray
- I'd say that the headline is a bit of an understatement or maybe even a misstatement by me.  Let me tell you why. If your life preference is to cower under bedcovers, then you might not have heard of the Enterprise Irregulars EI.   They are a group of iconoclastic, often...
- Tags: Blog, Customer, CRM, Ross, Customer Insight, Advertising & Promotion, Customer Relationship Management (CRM), Sales Strategy, Enterprise Software, Marketing, Software, Sales, Paul Greenberg
- Blog posts 2009-08-12
- PR firms battle over Google's inside track to White House
- The Washington Post takes a look at Google's complex relationship with Washington. For starters, CEO Eric Schmidt was closely tied to the Obama campaign, and is part of Obama's Council of Advisors on Science and Technology. But with three Google executives having left the...
- Tags: Google Inc., White House, Public Relations, Corporate Law, Marketing, Corporate Communications, Business Operations, Richard Koman
- Blog posts 2009-06-05
- A CRM Public Service - A Small (Contemporary) Resource Library
- Every now and then I accumulate enough paper to sink the state I live in. That would be Virginia. Mostly, that happens because I read some seriously good research, reports, or articles and use them for anything ranging from validation to jumping off points for ideas. I'd like to share...
- Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg
- Blog posts 2009-02-12
- Getting on the wavelength
- There's a solid, wide focused article by Tim Weber on the BBC News website's Davos coverage which articulates well the challenge many companies have in understanding and engaging with the internet on the most basic strategic level. Readers of sophisticated technical sites like...
- Tags: Knowledge, Social Media, Accountability, Perception, Internet, Public Relations, Blogging, Strategy, Financial Accounting, Marketing, Corporate Communications, Management, Finance, Oliver Marks
- Blog posts 2009-01-30
- CRM 2.0: The Government, Public Service & A Transformed World
- I KNOW that everyone who reads ZDNET columns loves technology. I get that. I also KNOW that everyone who reads ZDNET blogs loves it when the bloggers dish on technology companies - especially, it seems, Microsoft. I realize that coolness and government don't go together very well - probably something...
- Tags: Institution, Singapore, Public Service, CRM, Stuff Legend, Government, Vertical Industries, Enterprise Software, Software, Paul Greenberg
- Blog posts 2009-01-14
- CRM 2009 Forecast - Part 2 - Sticking My Hands Out To Be Slapped
- Last week at this time I was throwing my neck out there forecasting some of CRM's moves in 2009 - and no one chopped it off, thank goodness. So, now, in the same spirit, I'm going to do part 2 of three and stick my hands out to be slapped...
- Tags: Salesforce.com Inc., Software-as-a-service, PaaS, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Software As A Service (SaaS), Cloud Computing, Enterprise Software, Marketing, Software, Emerging Technologies, Paul Greenberg
- Blog posts 2008-12-04
- Suit claims Google makes millions on typosquatting
- Harvard Biz School prof Ben Edelman is suing Google over a deal with typosquatters to place ads on those sites. There are some 10,000 cybersquatting domains out there, according to Citizen Hawk. But that sounds wildly low. Edelman estimates there are a million or more. And Edelman estimates Google...
- Tags: Google Inc., Ben Edelman, Cybersquatting, Richard Koman, Class Action
- Blog posts 2008-10-23
- Call for a Linux laptop
- Call for a Linux laptopPssst......check it out:http://www.linuxjournal.com/video/review-hp-2133-mini-note(Tell 'em Dietrich sent you)A couple thingsThe screen on a laptop is called a panel not a monitor. No one will ever take Linux or you seriously when you are out begging for a free laptop to try. Do what the rest...
- Tags: Notebooks, UNIX, Operating systems, OPEN SOURCE, Linux laptop, Linux, laptop computer, Microsoft Windows Vista
- Discussion threads 2008-07-30
- Microsoft-Yahoo-Google: The vicious antitrust circle
- Within minutes of Yahoo announcing it was going to do an AdSense for Search deal with Google, Microsoft began firing the antitrust warning shots. It took about 15 minutes after I saw the Yahoo press release before I got an e-mail from the Microsoft camp reminding me...
- Tags: Google Inc., Antitrust, Yahoo! Inc., Microsoft Corp., Barron, Corporate Law, Security, Business Operations, Mary Jo Foley
- Blog posts 2008-04-09
- News to know: Ubuntu; Firefox 3; RIM; CTIA
- Notable headlines: Adrian Kingsley-Hughes: Is Ubuntu becoming the generic Linux distro? Paula Rooney: Firefox 3 Beta 5 released, RC1 Freezes April 8 Adrian Kingsley-Hughes: Firefox 3.0 Beta 5 - Fastest browser yet! Release notes Larry...
- Tags: Ubuntu, Research In Motion Ltd., Mozilla Firefox, Mobile, Network, SAP AG, CTIA, Data Centers, Cellular Phones, Advertising & Promotion, Storage, Hardware, Data Management, Consumer Electronics, Personal Technology, Marketing, Larry Dignan
- Blog posts 2008-04-03
- Churchill Club: Gauging trust and influence amid the data barrage
- In the latest installment of Churchill Club talks, a panel examined how the next generation of business leaders will have to become adept at using and understanding massive amounts of data from all over. At issue is gaining the trust of so-called "info-entials." The panel, moderated by...
- Tags: Panel, President, Social Networking, Instant Messaging, Leadership, Online Communications, Marketing, Advertising & Promotion, Internet, Management, Larry Dignan
- Blog posts 2008-03-02
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