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	<title><![CDATA[dreamfactory Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/dreamfactory.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to dreamfactory]]></description>
	<s:counts start="0" returned="10" found="10" />
	<language>en-us</language>
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		<title><![CDATA[When thinking PaaS, think about it in terms of audience]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=9159]]></link>
		<description><![CDATA[Software as a service has turned into platform as a service (as if we needed another "aaS") and as this application battle royale gets underway developers need to think about these efforts in terms of audience.    For instance, Bill Appleton, CTO of DreamFactory, which makes cloudware--rich Internet...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Jun 2008 03:18:12 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/intuit+quickbase.html"><![CDATA[Intuit QuickBase]]></category>
		<category domain="http://updates.zdnet.com/tags/platform.html"><![CDATA[Platform]]></category>
		<category domain="http://updates.zdnet.com/tags/paas.html"><![CDATA[PaaS]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+appexchange.html"><![CDATA[Salesforce.com AppExchange]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/tools+%2526+techniques.html"><![CDATA[Tools & Techniques]]></category>
		<category domain="http://updates.zdnet.com/tags/project+management.html"><![CDATA[Project Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/it+operations.html"><![CDATA[It Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/it+service+management.html"><![CDATA[It service Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
	</item>
	<item>
		<title><![CDATA[Scaling the cloud, deflating the price of software]]></title>
		<link><![CDATA[http://blogs.zdnet.com/SAAS/?p=531]]></link>
		<description><![CDATA[After a week of intensive usage last December getting his company's application to run against Amazon's SimpleDB cloud database, DreamFactory founder and CTO Bill Appleton wondered how big a bill he'd run up. To his amazement, what had seemed like a week's heavy usage had cost just a few cents....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Jun 2008 17:07:57 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/database.html"><![CDATA[Database]]></category>
		<category domain="http://updates.zdnet.com/tags/on-demand.html"><![CDATA[On-demand]]></category>
		<category domain="http://updates.zdnet.com/tags/amazon.com+inc..html"><![CDATA[Amazon.com Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/pricing+strategy.html"><![CDATA[Pricing Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/bill+appleton.html"><![CDATA[Bill Appleton]]></category>
		<category domain="http://updates.zdnet.com/tags/pricing.html"><![CDATA[Pricing]]></category>
		<category domain="http://updates.zdnet.com/tags/cloud+computing.html"><![CDATA[Cloud Computing]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/phil+wainewright.html"><![CDATA[Phil Wainewright]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AMZN</category>
		<category domain="tickers">AMZN</category>
	</item>
	<item>
		<title><![CDATA[Siebel 2.0: The end of Salesforce.com]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12515-0.html?forumID=1&threadID=34135&messageID=627581&start=0]]></link>
		<description><![CDATA[Siebel 2.0: The end of Salesforce.comI guess I'm not part of the 90%My company uses Siebel.  It may be good for selling refrigerators, but it it HARDLY even ADEQUATE for complex, multi-month rollout cycles of IT gear, software and services.I'd be better off with post-it notes and Lotus 1-2-3...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Wed, 23 May 2007 11:06:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer relationship management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales force management]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise software]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://updates.zdnet.com/tags/sfdc.html"><![CDATA[SFDC]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/apex.html"><![CDATA[Apex]]></category>
		<category domain="http://updates.zdnet.com/tags/siebel+systems+inc..html"><![CDATA[Siebel Systems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/sf.com.html"><![CDATA[sf.com]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
		<category domain="tickers">CRM</category>
	</item>
	<item>
		<title><![CDATA[Racing for The Cliff -- Salesforce.com and The Looming Competitive Market]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12515-0.html?forumID=1&threadID=30533&messageID=567284&start=0]]></link>
		<description><![CDATA[Racing for The Cliff -- Salesforce.com and The Looming Competitive MarketIt's all quite insaneI've used them all.  Salesforce, Siebel, Oracle and they all suffer from trying to be all things to all companies.  Apps that fit your workflow can be pretty simple.  Complexity leads to feature bloat,...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 22 Feb 2007 19:25:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales force management]]></category>
		<category domain="http://updates.zdnet.com/tags/software-as-a-service.html"><![CDATA[software-as-a-service]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+appexchange.html"><![CDATA[Salesforce.com AppExchange]]></category>
		<category domain="http://updates.zdnet.com/tags/sfdc.html"><![CDATA[SFDC]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/mashup.html"><![CDATA[mashup]]></category>
		<category domain="http://updates.zdnet.com/tags/sap+ag.html"><![CDATA[SAP AG]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SAP</category>
		<category domain="tickers">CRM,SAP</category>
	</item>
	<item>
		<title><![CDATA[DreamFactory - a Rich Internet Application platform for Salesforce.com]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Stewart/?p=253]]></link>
		<description><![CDATA[When I talk about Rich Internet Applications is usually something around what Microsoft or Adobe have done or OpenLaszlos open source RIA solution. But  I recently got a tour of DreamFactory which is a new kind of Rich Internet Application platform that is focused on Salesforce.com (it also runs...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Feb 2007 14:03:43 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/rich+internet+applications.html"><![CDATA[Rich Internet Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.com.html"><![CDATA[Salesforce.com]]></category>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
		<category domain="tickers">CRM</category>
	</item>
	<item>
		<title><![CDATA[VocaBuilder (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1072323]]></link>
		<description><![CDATA[You are what you communicate!All your ideas, thoughts, perceptions must be articulated using the right words in order to reach others the exact way how you intend to. Having a good Vocabuilder is the key to that effective communication. And VocaBuilder is your ultimate companion to build better vocabulary. Here...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Sun, 04 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/word.html"><![CDATA[Word]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/vocabuilder.html"><![CDATA[VocaBuilder]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[AJAX and the richer Internet application]]></title>
		<link><![CDATA[http://blogs.zdnet.com/SAAS/?p=41]]></link>
		<description><![CDATA[The upcoming launch of Macromedia's Flex Builder development tool is a timely reminder that the AJAX crowd didn't invent the idea of Rich Internet Applications RIAs. Flex redeems Macromedia's ubiquitous Flash browser plug-in, which earned notoriety as the originator of all those useless and highly annoying 'skip intro' pages built...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 10 Oct 2005 16:06:44 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/ajax.html"><![CDATA[AJAX]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
	</item>
	<item>
		<title><![CDATA[Smart.lnk 1.0 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1084753]]></link>
		<description><![CDATA[Ever had the need to edit a shortcut file on PocketPC?? Then you must have experienced the samefrustration as many others!Well, It&apos;s no more the case! Get Smart.lnk! Get smarter..Smart.lnk allows you to edit the shortcuts right on the device! So no more struggling copying the files to desktop, edit...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 19 May 2003 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/shortcut.html"><![CDATA[Shortcut]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/programming+languages.html"><![CDATA[Programming Languages]]></category>
		<category domain="http://updates.zdnet.com/tags/java.html"><![CDATA[Java]]></category>
		<category domain="http://updates.zdnet.com/tags/software+development.html"><![CDATA[Software Development]]></category>
		<category domain="http://updates.zdnet.com/tags/software%252fweb+development.html"><![CDATA[Software/Web Development]]></category>
	</item>
	<item>
		<title><![CDATA[Web Today 1.0 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1084789]]></link>
		<description><![CDATA[is a Today plugin which enable you to browse internet/ play Flash Content/ view local HTML pages right from the Today screen.With Web Today on your PDA, Your Today screen will never be the same again !!You can adjust the height of the Plug-in to half of your PDA screen...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Wed, 14 May 2003 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/web.html"><![CDATA[Web]]></category>
		<category domain="http://updates.zdnet.com/tags/screen.html"><![CDATA[Screen]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/plug-in.html"><![CDATA[Plug-in]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/pdas.html"><![CDATA[PDAs]]></category>
		<category domain="http://updates.zdnet.com/tags/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://updates.zdnet.com/tags/pocket+pc.html"><![CDATA[Pocket PC]]></category>
		<category domain="http://updates.zdnet.com/tags/handhelds.html"><![CDATA[Handhelds]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Random Thoughts 1.0 (Mobile)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=1084935]]></link>
		<description><![CDATA[is a cute customizable Today plugin to refresh you every morning with a new motivational, inspiring Quote from your favorite great mind.With Random Thoughts on your PDA, It&apos;s never the same day again !!Each morning you will have a chosen quote on your Today screen which will remind you of...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Thu, 24 Apr 2003 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/screen.html"><![CDATA[Screen]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/thought.html"><![CDATA[Thought]]></category>
		<category domain="http://updates.zdnet.com/tags/dreamfactory.html"><![CDATA[DreamFactory]]></category>
		<category domain="http://updates.zdnet.com/tags/pdas.html"><![CDATA[PDAs]]></category>
		<category domain="http://updates.zdnet.com/tags/handhelds.html"><![CDATA[Handhelds]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
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