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Google to lay off around 25% of Double Click employees: It sounds like Google is splitting up DoubleClick into two separate divisions, and selling off Performics. The reason Google is doing this is because Performics deals with search engine marketing SEM, and that is a direct conflict of interest. SEM is the term used to describe optimizing your...; Tags: Google Inc., Search Engine, Search Engine Marketing, DoubleClick Inc., Search, Marketing Research, Marketing, Garett Rogers; Blog posts 2008-04-03
Is DoubleClick a profit margin killer for Google?: Is DoubleClick a profit margin killer for Google?Maybe at firstYahoo is still the king when it comes to display advertising currently, but Google's AdSense network (which only rarely gets fully-utilized by advertisers for banner/flash ads instead of less-effective text ads) is already one of the largest players in this space....; Tags: DoubleClick Inc., advertisement, Google Inc., profit margin; Discussion threads 2008-03-25
Is DoubleClick a profit margin killer for Google?: Google has its display advertising beachhead with its acquisition of DoubleClick, but now the real fun begins: The integration and the profit margin risk. In a research note Tuesday, UBS analyst Benjamin Schachter cut his earnings, revenue and margin estimates based on the usual suspects: A slowing...; Tags: Google Inc., Advertisement, Profit Margin, DoubleClick Inc., Larry Dignan; Blog posts 2008-03-25
Google releases Ad Manager after DoubleClick approval: Google releases Ad Manager after DoubleClick approvalI want something Apple styleI personally am not a advertising guru. I really liked the old google adsense interface because it was basic and to the point, no messing around, simple and intuitive interface. Now to hear that we'll have to deal with piles...; Tags: advertisement, Google Inc., Ad Manager, DoubleClick Inc.; Discussion threads 2008-03-17
Google releases Ad Manager after DoubleClick approval: After winning approval for the DoubleClick acquisition from regulators, Google wasted no time introducing a new free service called "Ad Manager" that gives companies a powerful way to manage their ad inventory. Google Ad Manager is a free, hosted ad and inventory management tool that can help...; Tags: Google Inc., Advertisement, DoubleClick Inc., Service, Google Ad Manager, Garett Rogers; Blog posts 2008-03-13

EU approves Google's DoubleClick acquisition; Here comes the display ad ripples: EU approves Google's DoubleClick acquisition; Here comes the display ad ripplesIsn't that wonderfulEuro trash approves the merger of two American companies. Pfffttt.....I can see I may have to find a different search engine...... unless Google cans doubleclick entirely. Doubleclick is flat out intrusive, underhanded, and intolerable. If...; Tags: Mergers & Acquisitions, Corporate law, Euro-trash, Google Inc., illegal war, advertisement, DoubleClick Inc., acquisition; Discussion threads 2008-03-11
EU approves Google's DoubleClick acquisition; Here comes the display ad ripples: Updated below: European regulators on Tuesday approved Google's purchase of DoubleClick setting up the search giant's big splash in the display advertising market. According to the EU's competition committee, Google's $3.1 billion purchase of DoubleClick isn't a threat to competition because Microsoft, Yahoo and AOL are credible...; Tags: Google Inc., Acquisition, Advertisement, Ad Serving, DoubleClick Inc., Larry Dignan; Blog posts 2008-03-11
FTC says cautiously approves of DoubleClick merger: FTC says cautiously approves of DoubleClick mergerMerger approvalThey're going to de-fuse the situation, Garrett, not "diffuse" it. They're going to stop it from getting worse, not spread it around.Sorry. Couldn't help it. I have English teacher genes and they are very, very aggressive...-B-; Tags: Mergers & Acquisitions, merger, DoubleClick merger, DoubleClick Inc., FTC; Discussion threads 2007-12-21
News to know: Red Hat's new CEO; RIM; FTC on privacy; Best PC components: Notable headlines: Red Hat names new Whitehurst CEO; Szulik stays chairman. A message from Matthew. Adrian Kingsley-Hughes: Hardware 2.0 "Best Kit List" for Dec 07/Jan 08. Without competition from AMD, Intel starts to put the brakes on releases Podcast: A look back at 2007 ...; Tags: Google Inc., Research In Motion Ltd., Red Hat Inc., PC, Privacy, RIM BlackBerry, DoubleClick Inc., FTC, Mergers & Acquisitions, Handhelds, Investment, Finance, Hardware, Larry Dignan; Blog posts 2007-12-21
FTC says cautiously approves of DoubleClick merger: Today the FTC announced they had no problem with Google's acquisition of DoubleClick as proposed -- but there is a catch. If Google ever does anything to abuse their position in the online ad space, the FTC will act swiftly to diffuse the situation. Because...; Tags: Google Inc., Merger, DoubleClick Inc., FTC, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Garett Rogers; Blog posts 2007-12-20
FTC allows Google-DoubleClick merger to proceed: FTC allows Google-DoubleClick merger to proceedWell, given that they are in vertical markets, and neither is EVEN CLOSE toa monopoly position. This is a well reasoned decision. Though, the laws may be different in Europe, and I imagine they CAN and will take privacy into consideration. Myself, I would like...; Tags: Mergers & Acquisitions, DoubleClick merger, Google Inc., DoubleClick Inc., FTC, merger; Discussion threads 2007-12-20
FTC: Google-DoubleClick deal a go; One dissenter; Privacy principles floated: The Federal Trade Commission said Thursday that it won't block Google's $3.1 billion acquisition of DoubleClick. The vote was 4 to 1 to close the 8 month investigation. According to the FTC's statement: "After carefully reviewing the evidence, we have concluded that Google's proposed acquisition of DoubleClick is unlikely...; Tags: Google Inc., Acquisition, DoubleClick Inc., FTC, Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, Larry Dignan; Blog posts 2007-12-20
Coal in Microsoft's stocking: Google-Doubleclick gets the U.S. regulator nod: Although Microsoft and other Google rivals tried, they were unsuccessful in their lobbying to derail the $3.1 billion Google-Doubleclick merger. On December 20, the U.S. Federal Trade Commission issued a statement claiming they found the proposed buyout unlikely to lessen competition in the online advertising market. ...; Tags: Google Inc., Regulator, European Commission, Microsoft Corp., DoubleClick Inc., Online Advertising, Mary Jo Foley; Blog posts 2007-12-20
Week in review: Google's DoubleClick deletion dilemma: Week in review: Google's DoubleClick deletion dilemmaTime to look for another search tool...Well the good news is there are lots of choices, unlike the Microsuck Windblows operating systems. I have moved to Linux and Apple I might as well start looking at other search tools and browsers that don't make...; Tags: Mergers & Acquisitions, merger, Google Inc., deletion dilemma, DoubleClick Inc.; Discussion threads 2007-12-18
In Google-DoubleClick merger, FTC chief won't recuse herself: In Google-DoubleClick merger, FTC chief won't recuse herselfThe proper use of authorityOnce again we have a case of a public official not realizing the importance of recusal. The fact that her husband is a partner does show a conflict. The firm will receive benefit. Just because he...; Tags: Mergers & Acquisitions, Financial accounting, Google Inc., husband, financial, DoubleClick Inc., FTC, merger; Discussion threads 2007-12-17
In Google-DoubleClick merger, FTC chief won't recuse herself: In a statement today, FTC chairwoman Deborah Platt Majores said she wouldn't recuse herself from taking part in consideration of the Google-DoubleClick merger. The privacy groups Electronic Privacy Information Center and Center for Digital Democracy had filed a formal request that she do so, based on...; Tags: Jones Day, Google Inc., Merger, DoubleClick Inc., FTC, Business Structures, Mergers & Acquisitions, Litigation, Finance, Investment, Business Operations, Richard Koman; Blog posts 2007-12-14
Conflict of interest in FTC's DoubleClick hearing?: Privacy groups are trying to get FTC chairwoman Deborah Platt Majoras, a Republican, to recuse herself from consideration of the Google-DoubleClick deal. It seems that DoubleClick has tapped the DC law firm of Jones Day to represent it before the FCC and Majoras' husband is an equity investor in Jones...; Tags: Jones Day, Transaction, DoubleClick Inc., FTC, Mergers & Acquisitions, Corporate Law, Investment, Financial Services, Finance, Business Operations, Richard Koman; Blog posts 2007-12-13
Google looks to ad partners beyond DoubleClick deal: Google looks to ad partners beyond DoubleClick dealGoogle looks to ad partners beyond DoubleClick dealGoogle looks to steal more of your private data. I can't believe the government is letting them get away with this criminal behavior. Google probably paid them off which is why they are allowed to...; Tags: Business structures, Google Looks, ad partner, Google Inc., advertisement, DoubleClick Inc., partnership; Discussion threads 2007-12-05
Google-DoubleClick: Tough sell in EU: Google-DoubleClick: Tough sell in EULet's hope they block itDealing with companies for services can be difficult enough without limiting choices. For those of you who advertise you know very well that the little guy gets very little attention. Unless you're approaching big companies with big money, the service...; Tags: Corporate law, DoubleClick Inc., Google Inc., antitrust law; Discussion threads 2007-11-21
U.S. lawmakers urge Google-DoubleClick deal scrutiny: U.S. lawmakers urge Google-DoubleClick deal scrutinyJust like governments everywhereDestroying competition while claiming to "help" competition.All antitrust laws must die.I will never, in my life, accept DoubleClick.One word: Malware.Malicious code hosted inside Flash ads? DoubleClick.net has been blocked from my router. ]:)RE: U.S. lawmakers urge Google-DoubleClick deal scrutinyBigger is not better....; Tags: SECURITY, Viruses and worms, Doubleclick.net, DoubleClick Inc., Google Inc.; Discussion threads 2007-11-19