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- ZDNet Author Biography
A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administration. As...- more about Donna Bogatin »
ZDNet Resources
- Goodbye Digital Markets, Hello InsiderChatter.com
- What does a passionate blogger do once she reaches the 1500 post milestone? Create her own blog, of course! I am happy to announce that as of today, I am taking the solo blogging plunge. My new blogging home is at http://blog.insiderchatter.comZDNet editor in chief Dan Farber marked my one...
- Tags: Uncategorized
- Blog posts 2007-06-07
- Did Google really trump Amazon?
- O'Reilly Radar has the O'Reilly verdict on O'Reilly Where 2.0 Conference "Diamond Sponsor" Google!SURPRISE? Google Maps "Street View" is AWESOME, and the O'Reilly inside verdict is spreading like wildfire across the blogosphere:This morning Google gave their 2D maps an incredible realworld addition. Its a street-view, that in certain cities, will let you...
- Tags: Uncategorized
- Blog posts 2007-05-29
- YouTube to video artists: Wolf in sheep's clothing?
- Is all good in King Chad's YouTube Kingdom now that he agreed to share the video wealth, in his own small, very selective way?NO, both newly ordained video elite and newly dissed "non-populars," are lamenting a YouTube calculated business move that moves YouTube away from its original community spirit.The chosen video few are wondering if they are...
- Tags: Culture, Amateur Content, Advertising, Google, Uncategorized, Video, YouTube
- Blog posts 2007-05-15
- Google data centers 'manufacture Internet services'
- "We’re like a large manufacturing facility, but what we manufacture is Internet services," Lloyd Taylor, director of operations for Google, said today, in publicly announcing the creation of a $600 million data center at Mid-America Industrial Park MAIIP in Pryor, Oklahoma, about 40 miles northeast of Tulsa.Google pressures power companies...
- Tags: Uncategorized
- Blog posts 2007-05-02
- Google fights against Click Fraud? Yes, BUT No
- The Google machine is fueled by SPIN, I said earlier in the year: "Google’s secret weapon is a four letter word."BUT, Can Google SPIN conquer everything, even the scourge of click fraud?Shuman Ghosemajumder, Business Product Manager Trust & Safety, continues to do his darndest!I met one-on-one with Ghosemajumder and separately...
- Tags: Uncategorized, Google, Click Fraud
- Blog posts 2007-04-30
- Google to host Click Fraud day for advertisers
- Where does click fraud come from? How does Google protect against it? No one knows better than Shuman Ghosemajumder, Business Product Manager Trust & Safety. What are the latest Google initiatives on the click fraud front? I met with Ghosemajumder yesterday in New York City to find out....
- Tags: Uncategorized, Search Advertising, Search, ROI, Google Ads, Google, Click Fraud, AdWords, Advertising
- Blog posts 2007-04-13
- Google (will be) a monopoly
- Is Google ‘The Internet’?: The ramifications of Google’s 50%+ search market share permeate the Web’s entire ecosystem, I underscored to mark the Google New Year.Google’s permeation may become even denser, if its rumored acquisition of banner ad serving firm DoubleClick comes to pass.Not only do the overwhelming majority of Websites...
- Tags: Uncategorized, Search Advertising, Search, ROI, Marketing, Google Software Applications, Google, Advertising
- Blog posts 2007-04-02
- When will Google Local reap $39 billion local ad sales opportunity?
- On Monday, I heard Google CEO Eric Schmidt extol a $800 billion worldwide advertising opportunity. Why then is he giving away the local store for FREE, Google Local? In announcing its latest Google Maps enhancement, the Official Google Blog waxes poetic:They say a picture is worth a thousand words,...
- Tags: Advertising, Google, Local, Marketing, Media, Metrics, Uncategorized
- Blog posts 2007-03-09
- Yahoo HotJobs needs Craigslist to fill hot jobs at Yahoo
- Who says $42 billion market cap Yahoo wishes “free” classifieds Craigslist wasn’t disrupting its HotJobs online recruitment business? In touting its for big fee recruiting services to employers, Yahoo HotJobs proclaims:Yahoo has triple the circulation of the top newspapers! 111 million users who make Yahoo an integral part of...
- Tags: Advertising, Brands, Business Models, Craigslist, Culture, Local, Marketing, Newspapers, Uncategorized, Yahoo
- Blog posts 2007-03-07
- Yes Donna, Google is overrated
- Donna Bogatin is right -- Google is indeed overrated. In her Fast Company debate with Google apologist Danny Sullivan, Donna argues that the Mountain View based leviathan is not a "well-rounded" company. Donna is being excessively polite here. The truth is that Google is as "unrounded" as a Roman road....
- Tags: Uncategorized
- Blog posts 2007-03-01
- Will Google Apps for Enterprise be on target?
- In “Will Google launch Apps for Enterprise soon?” earlier this month, I underscored how Google is stepping up its case for Google Apps, Google Apps for Enterprise, that is:“Dave Girouard, vice president and general manager, Google Enterprise, addressed the Massachusetts Technology Leadership Council last week, warning of an IT crisis...
- Tags: Enterprise, Google, Google Software Applications, Microsoft, Uncategorized
- Blog posts 2007-02-18
- Google YouTube: Is Viacom the big bad wolf?
- Are YouTubers in little red riding hood jeopardy?An ominous voice suggests Viacom may be as dangerous as a big bad wolf in a “Were you caught in the Viacom takedown,” a NOT broadcast yourself professionally produced advocacy video at YouTube, courtesy of the Electronic Frontier Foundation EFF.Jim Moore, prior Senior...
- Tags: Social Media, Google Software Applications, Copyright, Content, Social Networking, Video, Amateur Content, Social Web, Legal, Google, Web 2.0, Culture, Uncategorized
- Blog posts 2007-02-16
- iPod meets Campaign 2008: Chris Dodd podcasting 'User Generated Politics'
- Edition Number 17 in this Digital Markets Blog special presidential campaign 2008 series on what I am calling “User Generated Politics.” Chris Dodd may be under the presidential campaign radar, but he is ON prospective voters’ playlists!iPod meets "User Generated Politics"!“Get to know the senator” his campaign Website invites,...
- Tags: Government, Hillary Clinton, Local, Marketing, Political Campaign, Politics, President Clinton, Presidential Race, Uncategorized, User Generated Politics
- Blog posts 2007-02-16
- Gmail for the masses
- Google has wasted no time in bringing its beloved Gmail to "the worlds" emailers.As I discussed yesterday in "Google’s Silence," Google has proclaimed Gmail is no longer "by invitation only."Google is quick to the draw in leveraging the premier Web real estate: Google.com homepage.Google touts: "Free email with 2.8GB storage...
- Tags: Google, Google Software Applications, Marketing, Self-Promotion, Uncategorized
- Blog posts 2007-02-15
- Google on Search:'Natural Language works when it isn't'
- Is “Natural Language” the magic search bullet that will dethrone the Google search kingdom? Powerset, a search start-up in “semi-stealth mode,” is now licensing Natural Language patents and technology from Xerox’s Palo Alto Research Center PARC, the New York Times reports: "Powerset hopes the technology will be the...
- Tags: Adam Bosworth, Google, Google Inc., Google Software Applications, Search, Uncategorized
- Blog posts 2007-02-09
- Google Local at Google.com
- Google is keen on the $31 billion local advertising opportunity, as I discuss in ““Google: $31 billion local winner?” Most Google searches for local businesses are initiated at the general search box at Google.com, despite Google’s best efforts to drive users to start their local searches at Google Maps....
- Tags: SEARCH, Google Local, Google Inc., local listing, local search, local business
- Blog posts 2007-01-29
- Yahoo: Executing for shareholder value
- A confident Terry Semel, CEO Yahoo, presented his company’s Q4 2006 results to Wall Street yesterday. Semel’s principal message: Yahoo is on track to deliver increased shareholder value in 2007 and beyond.Semel began with Yahoo objectives announced at the Q3 earnings call:To improve search monetization.To widen our lead in graphical...
- Tags: Uncategorized, Business Models, Advertising, Search, Culture, Yahoo, User-Generated Content, Social Web, Social Media, Metrics, Search Advertising, Yahoo! Inc.
- Blog posts 2007-01-24
- Google already winner in Clinton presidential bid
- As Hillary Clinton announces her intention to spark a winning “conversation” in the next battle for the presidency of the United States, Google is already winning in the media battle for attention to news “conversations” about her candidacy.In “Google wins as newspapers battle” I analyze the newspaper industry SEM strategy...
- Tags: Uncategorized, Local, Media, Google, Yahoo, Marketing, Print, Google Inc.
- Blog posts 2007-01-21
- Google giving away $10
- Google generosity continues, Google Checkout that is. Google declares on its hompage:Google will give you $10 to spend when you use Google Checkout.Google continues to subsidize consumer usage of Checkout and giveaway merchant processing. Googles Checkout "generosity" is pegged to have cost Google $20 million dollars last quarter: See “Google...
- Tags: Uncategorized, Google, Google Software Applications, Checkout, Google Inc.
- Blog posts 2007-01-16
- YouTube, iPhone and NBC: Users in control?
- UPDATE: NBC to YouTube: Video removal request game to end The pirated upload of NBC’s SNL “Lazy Sunday” skit last year is credited with helping catapult YouTube to online video stardom.Back in the day, NBC demanded YouTube pull the unauthorized clip-culture video from YouTube, along with about 500...
- Tags: Apple iPhone, YouTube Inc., video, SNL, NBC
- Blog posts 2007-01-14
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