donna bogatin and social media Resources

Sponsored White Papers, Webcasts, and Downloads

ZDNet Author Biography: A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administration. As...; more about Donna Bogatin »

ZDNet Resources

MySpace to Facebook: WE have the friends, and money: Is Facebook waging the wrong battles?Facebook: Who needs Yahoo, Craigslist, newspapers? Mark Zuckerberg and company have been floating in conjunction with touted new â€œgame changingâ€ Facebook services in the works.HOW ABOUT MYSPACE?Despite Zuckerbergâ€™s incredulous insistence that MySpace is not Facebookâ€™s competitive peer, MySpace does indeed reign supreme in the social...; Tags: Facebook, Metrics, MySpace, Social Media, Social Networking, Social Web, User-Generated Content, Web 2.0; Blog posts 2007-05-22
Web 2.0: What does Pew really know?: Matthew Ingram hails:"The latest Pew study into how people use the Interweb. These studies are useful in part because the Pew Internet & American Life Project does such a thorough job with them — you know they weren’t cooked up by marketing types to sell more banner ads."Perhaps not, but...; Tags: Web 2.0, User-Generated Content, Social Media, Metrics; Blog posts 2007-05-08
MySpace to 175 million friends: It's OUR Space, not yours!: “Fairy tales can come true, it can happen to you if you’re young at heart,” so croons Frank Sinatra. Maybe, but the very young are getting their hearts broken at MySpace!It apparently is not an easy task to maintain over 175 million friendships, even if Friend in Chief is founding...; Tags: Social Web, Social Software, Social Networking, Social Media, Social Capital, Self-Promotion, Political Campaign, MySpace, Marketing, Facebook, Barack Obama; Blog posts 2007-05-03
Yahoo: Right Media, or Social Media Junk CPM story?: What a difference five months and $680 million makes!Yahoo hailed the advantages of its premium display advertising business in its Q3 2006 earnings call by touting it against “a whole proliferation of a lot of inventory in sort of the lower end of the non-premium range”:A lot of the social...; Tags: Advertising, Yahoo; Blog posts 2007-04-30
YouTube hosts Authors @ Google: Beware, NO talking back!: YouTube’s top marketing exec Suzie Reider is fond of extolling the real “conversations” that YouTube hosted videos spark amongst YouTubers, warning prospective marketers not to “mess up” the “authentic” YouTube community.Why then does Google not wish to spark authentic conversation around its own videos that it posts to YouTube?Google proudly...; Tags: YouTube, Video, Social Media, Google, Culture; Blog posts 2007-04-29

Watch out Google? Yellow Pages meets Del.icio.us in YellowBot: Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising market, in other words a DoubleClick buyout, Google’s spare cash can easily subsidize free local directory assistance service, in...; Tags: Social Web, Social Networking, Advertising, Yellow Pages, Web 2.0, Social Software, Social Media, Marketing, Local, Google, Culture; Blog posts 2007-04-23
Social Networking for the masses: Rise of 'The Sleuth': Is social networking really just a young persons game? Is MySpace the only social networking game? (see Web 2.0 ages: Poor old media?)NO. There is a social networker in each and every one of us that seeks emotional rewards from being connected and influential, new research has found. ...; Tags: Marketing, Social Networking, Web 2.0, User-Generated Content, Social Web, Social Software, Social Media, Social Capital, Self-Promotion, Media; Blog posts 2007-04-17
Google: Any rain on My Maps parade?: Is the latest incarnation of Google Maps the closest thing to heaven on earth, literally?Perusing Techmeme would suggest so, starting with the Official Google Blog declaration that a new My Maps feature is “Map-making: So easy a caveman could do it.” Google’s message is on Googley target and typically widely...; Tags: YouTube, Web 2.0, Video, Venture Capital, VC, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Search Advertising, Search, Google Software Applications, Google, Culture, Amateur Content, Advertising; Blog posts 2007-04-05
Does Google SEO success 'suck'?: Rich Skrenta has a love-hate relationship with Google, and the traffic it drives to the company he leads, Topix.Skrenta decried to the Wall Street Journal just weeks ago that as Topix is 45% dependent upon Google for its visitors, moves by the number one search engine can yield “catastrophic” impacts...; Tags: Web 2.0, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Marketing, Local, Internet Data, Google, Business Models, Amateur Content; Blog posts 2007-04-02
Yahoo on the fringe! The big Y Goes underground, big time: Shouldn’t the holy grail of UGC, User Generated Content, really be all about the Users, as in user culture, as opposed to corporate culture?YES, and Yahoo gets it, big time, with the launch of “Yahoo Underground,” a funky, seeking to be no holds barred first-hand trip inside of “unexplored worlds,”...; Tags: Yahoo, Web 2.0, Video, User-Generated Content, Social Web, Social Software, Social Networking, Social Media, Self-Promotion, Culture, Amateur Content; Blog posts 2007-04-01
Hillary Clinton, Democrats lead Republicans in Web race to the White House: Digital Markets Blog presidential campaign 2008 special series on what I am calling “User Generated Politics”Hillary Clinton began her online presidential “User Generated Politics” presidential campaign 2008 “conversation” early and it is paying off. “Hillary for President” is leading in national opinion polls and on the Web. “If the...; Tags: Social Software, John McCain, John Edwards, President Clinton, Social Capital, Political Campaign, Presidential Race, Hillary Clinton, User Generated Politics, Politics, Social Media, Self-Promotion, Social Networking, Marketing, Social Web, Video, User-Generated Content, Culture, Government, Local, Web 2.0; Blog posts 2007-03-14
IAC, Dow Jones team for personal finance online community: Barry Diller, CEO, IAC/Interactive, is fond of saying flagship search engine Ask.com is the “glue” for IAC’s integrated conglomerate of Internet properties, even though Ask.com CEO Jim Lanzone prefers to see himself as a head “chef.”(SEE Jim Lanzone’s vision for Ask.com: Exclusive Interview)Be it by “glue” or a “mixing of...; Tags: team, Ask.com, finance, personal finance, IAC, Dow Jones & Company Inc., Barry Diller; Blog posts 2007-03-11
John Edwards on DVD: Greatest hit in Iowa?: Edition number 30 in this Digital Markets Blog presidential campaign 2008 series on what I am calling “User Generated Politics”Are Amazon, Netflix, Columbia House shipping thousands of DVDs to Iowans? Perhaps. The DVD retailers and renters, however, are facing competition this week, not-for-profit DVD competition, from the John Edwards...; Tags: Consumer electronics, HEALTHCARE, DVD, John Edwards, Iowa, Digital Markets, health care, health; Blog posts 2007-03-09
Digg: Is Kevin Rose on the level?: What does the future of Digg portend if even perhaps its most ardent supporter fesses up to "spamming" what Kevin Rose calls a “digital media democracy”? In congratulating Rose on its 1,000,000 touted registered Digger, Michael Web 2.0 Arrington takes a bit of the credit himself for helping Digg...; Tags: Social Software, Social Networking, Social Media, Blogs, Digg, Business Models, Culture; Blog posts 2007-03-08
Digg at 1 million diggers: Digital media democracy or algorithm rule?: Kevin Rose is proudly singing the praises of his Digg today, 1,000,000 praises: It’s now been more than two years since the first story was submitted and dugg on Digg. Since then you guys have helped Digg move from a personal project amongst a group of friends to a...; Tags: Amateur Content, Culture, Digg, Self-Promotion, Social Media, Social Networking, Social Software, Social Web, User-Generated Content, Web 2.0; Blog posts 2007-03-08
NBA video highlight mixer: Fans are in control!: AT NBA.com, fans users are really in control, of their own “NBA movie”!Get media, mix movies, share, the NBA Fan Voice declares. Steve Grimes, Vice President of Interactive Services for NBA Entertainment:The NBA.com Highlight Mixer provides our fans with easy-to-use editing tools along with the broadest selection and highest quality...; Tags: Amateur Content, Culture, Media, Movies, Social Media, Social Networking, Social Software, Social Web, Television, TV, User-Generated Content, Video, Web 2.0, YouTube; Blog posts 2007-03-08
John Edwards: MySpace trumps Ning, big time!: Edition number 29 in this Digital Markets Blog presidential campaign 2008 series on what I am calling “User Generated Politics”Ning is proving a very unsocial place for John Edwards. The 60 second Ning John Edwards “Social Network” set-up by the Edwards campaign looks like it is a 60 second...; Tags: Amateur Content, Craigslist, Government, John Edwards, Marketing, Media, Metrics, MySpace, Self-Promotion, Social Capital, Social Media, Social Networking, Social Software, Social Web, User Generated Politics; Blog posts 2007-03-06
Web 2.0: Are Cisco, News Corp., Viacom, Gannett really clueless?: In the Web 2.0 social networking “users are in control” world, mega corporations must be feeling we’re damned if we do, damned if we don’t! I polled a few weeks back “Poor Google?,” noting a string of setbacks and a underwhelming 2007 beginning. Google, of course, is “everyone’s favorite...; Tags: Newspapers, Social Software, Social Networking, Social Media, Print, Video, YouTube, Content, User-Generated Content, MySpace, Social Web, Culture, Google, Enterprise, Web 2.0, Usability, Media; Blog posts 2007-03-05
Web 2.0 meets USA Today: Citizen journalism for the masses: From the editors of USA Today: "We have redesigned USAToday.com, but more important, we are expanding our editorial mission."HOW? By asking YOU to “Add YOUR voice to our coverage.”USAToday.com solicits “engage our website in whole new ways”:What’s everyone talking about?Interested in what your fellow readers are following? When scanning headlines,...; Tags: Web 2.0, Media, Social Networking, Social Media, Print, Social Software, Amateur Content, Content, Social Web, Culture, Citizen Journalism; Blog posts 2007-03-05
Obama trouncing Clinton in MySpace race: Edition number 28 in this Digital Markets Blog presidential campaign 2008 series on what I am calling “User Generated Politics”MySpace is a hotly contested virtual battleground in “User Generated Politics” presidential campaign 2008. Barack Obama is en route to a landslide victory over Hillary Clinton in the MySpace friends...; Tags: User Generated Politics, Social Networking, Social Media, Self-Promotion, Social Web, Amateur Content, MySpace, Culture, Government, Web 2.0, Politics, Hillary Clinton, Political Campaign, Presidential Race, Social Software, Barack Obama; Blog posts 2007-03-05