donna bogatin and search Resources

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ZDNet Author Biography: A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administration. As...; more about Donna Bogatin »

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Ask.com wages Google search war, NOT AdWords battle: Ask.com goes 3D in a big effort to one-up Google's recently debuted Universal Search.Why then, does it not solely go the Ask.com ad sales route as well, instead of continuing to rely on arch rival Google for its revenues?Just weeks ago, in Ask vs. Google: Can $100 million buy IAC...; Tags: Search Advertising, Search, Google, AdWords; Blog posts 2007-06-05
Google bets billions to lock-in search dominance: If Google is to continue to be not only the darling of the search world, but the toast of Wall Street as well, it must withstand not only Yahoo and Microsoft head-on competitive search and search advertising initiatives, but up-start Goolge wannabes, to boot, claiming they are the next big thing...; Tags: Yahoo, Wall Street, Search Advertising, Search, Microsoft, Google, Copyright, Content, AdWords; Blog posts 2007-06-03
Microsoft gains over Google in Holy Land: In Microsoft ‘proud' to trump Google in search last month I reported a Microsoft victory over Google in Israel, in enterprise search.Microsoft continues to make inroads over Google in the Holy Land.When Microsoft and Google were recently put to a head to head search performance test to vie for an Israeli Government enterprise...; Tags: Enterprise, Google, Google Software Applications, Microsoft, Search; Blog posts 2007-05-29
Google plays mind games with personal search: What is the Google solution for dealing with the "Big Brother" scare unwittingly unleashed by its CEO in public comments last week?Unleash its "Global Privacy Counsel" for a double dose of Google privacy speak: "Putting Users in Charge."As is the typical Google case, the Google led privacy "conversation" is NOT the...; Tags: Google, Privacy, Search; Blog posts 2007-05-25
Technorati vs. Microsoft? No Contest: Did Robert Scoble dedicate part of his life working for a "dead" company? OR, did Microsoft, Scoble's former employer, "die" the day Scoble left the company?Scoble today at his blog:Microsoft: why haven't you changed your search strategy yet? Look at your search on Live.com. Now compare to Technorati. Which one...; Tags: Google, Search; Blog posts 2007-05-23

Google CEO on Education: Google Search is key: Does Google Universal Search have ALL the right answers, now more than ever?"It's possible using Google to mislead yourself," Eric Schmidt acknowledged in his Personal Democracy Forum keynote Friday in New York City.The solution? In schools, students ought to be "taught how to learn by searching, " the head of the number...; Tags: Google, Search; Blog posts 2007-05-22
Google trumps Microsoft IE7 in search war?: Among the many Google claims to fame is that it has chosen to "ignore conventional wisdom in designing its business."Subsequently, rather than "If you can't beat them, join them," Google takes to the notion, "If you can't beat them, hijack them!"Case in point: Microsoft Internet Explorer 7, "Optimized for Google."Did...; Tags: Search Advertising, Search, Microsoft, Google Software Applications, Google, AdWords, AdSense, Advertising; Blog posts 2007-05-20
How Microsoft battles Google in Search warfare: Is Google Enterprise Search a joke? I noted yesterday, given Google was the butt of jokes at the Enterprise Search Summit in New York City earlier this week. Kevin Gough, Senior Product Marketing Manager for Google Enterprise, made a case at the Summit for why Google to big business: Google...; Tags: Enterprise, Google, Google Apps, Google Software Applications, Microsoft, Search; Blog posts 2007-05-17
Google Book Search: Google Manifest Destiny races on: YouTube copyright lawsuits mount, I reported earlier this week. YouTube parent Google's world information domination ambitions continue to mount as well."Manifest Destiny was a phrase that expressed the belief that the United States was destined to expand from the Atlantic seaboard to the Pacific Ocean; it has also been used...; Tags: Copyright, Content, Google, Google Apps, Search, Search Advertising; Blog posts 2007-05-17
Google Search: Big, bad multi-billion dollar sandbox: Google's organic search ranking sandbox may be the most treacherous weapon in the $150 billion market cap search engine king's big, bad black box of Webmaster tricks.What is the motive behind Google's reviled sandbox? HINT: Google sandbags Webmasters with a sandbox to the spam defense SPIN.I have oft underscored that...; Tags: AdWords, Advertising, Google, ROI, Search, Search Advertising; Blog posts 2007-05-17
SEM Beware: Google deals blow to search engine marketing: In one fell Universal Search swoop, Google has wreaked havoc not only on searchers and Websites, but on the entire multi billion dollar search marketing industry.(SEE Why Google Search will NOT rule the Universe!)Think the almighty Google PageRank was an impossible organic nut to crack? Even fearsome Matt Cutts won't...; Tags: AdWords, Advertising, Google, Google Ads, Marketing, ROI, Search, Search Advertising; Blog posts 2007-05-17
Why Google Search will NOT rule the Universe!: Today may very well be looked back upon as the first day that marked the beginning of the end of Google's upward ascent.How so? Google aims for Universal Search domination in its just announced proclamation that no need to go anywhere else but Google.com for anything and everything: Images, Maps, Books,...; Tags: Culture, AdWords, Advertising, Google, Search, Search Advertising; Blog posts 2007-05-16
Google aims for Universal Search domination: UPDATE: Why Google Search will NOT rule the Universe! andSEM Beware: Google deals blow to search engine marketing andGoogle Search: Big, bad multi-billion dollar sandbox Google begins move to "Universal Search" is today's not so subtle headline from the Googleplex.(SEE Big Google Changes to Search, Navigation, Homepage, Ranking and Google launches Universal Search )No...; Tags: Google, Search; Blog posts 2007-05-16
Ask vs. Google: Can $100 million buy IAC search happiness?: IACs Ask.com is not Google, but it aspires to be! Is $100 million in media spend all it will take?We have a number of ways to tell people about Ask, its tools, and why it should be used and why you should make a change from Google," IAC Chairman and...; Tags: Advertising, Google, Search, Self-Promotion; Blog posts 2007-05-15
Google boosts sex (identification) performance: Google researchers believe they can tackle any problem they set their sights on.A Google research challenge being eyed is: "Boosting Sex Identification Performance"Who says research is boring? Not Googley research!In MySpace wants Photobucket? Where is Google! I discuss the importance of Image Search to Google. Efficient Image Search is no...; Tags: Google, Google Software Applications, Search; Blog posts 2007-05-14
Chasing Google Patents: What's the real deal?: Word is “out” about the latest Google “plans,” so says “The Guardian,” thanks to a patent filing “scoop.”Publicly filed Google patent applications are seductive, holding the allure of an “inside” look at what Google is REALLY up to. But alas, the very public, accessible to anyone, filings do not provide...; Tags: Google, Google Software Applications, Search; Blog posts 2007-05-14
NY to Google: Stop trapping consumer data, or no DoubleClick merger: Has Google CEO Eric Schmidt finally met his match in New York state Governor Eliot Spitzer?Schmidt feigns scant concern over Viacoms $1 billion lawsuit claiming "massive copyright fringement" following the Google $1.65 billion stock buyout of YouTube. Will the chief Googler also "dismiss" the efforts of Spitzers administration to call...; Tags: Advertising, DoubleClick, Google, Google Software Applications, Internet Data, Privacy, Search; Blog posts 2007-05-10
MySpace wants Photobucket? Where is Google!: News Corp’s Fox Interactive Media FIM nears deal to buy Photobucket, is the latest M & A industry chatter/rumor, courtesy of an unidentified person, this time cited by The New York Times:Photobucket allows its users to store photos and videos and then easily drop them into their pages on prominent...; Tags: YouTube, Yahoo, Web 2.0, Wall Street, Video, User-Generated Content, Social Web, Social Networking, Search, Google Software Applications, Google; Blog posts 2007-05-08
Google showdown: Can Barry Diller win IAC search advertising war?: Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...; Tags: Search Advertising, Search, Google Ads, Google, Advertising; Blog posts 2007-05-03
Push Google off its search advertising throne? Not so FAST!: Another day, another company that claims to be the one that will dethrone $150 billion market cap, and “everyone’s favorite garage band,” Google from its search advertising kingdom.Who is the latest to put forth the would-be Google slayer, along with potential killer of perennial runner-up Yahoo and slow out of...; Tags: Search Advertising, Search, ROI, Google Ads, AdWords, Advertising; Blog posts 2007-04-30