donna bogatin and google adwords Resources on ZDNet

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ZDNet Author Biography: A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administration. As...; more about Donna Bogatin »

ZDNet Resources

Salesforce for google adwords: Promoting human welfare?: What is philanthropy?Goodwill to fellowmen; active effort to promote human welfare (Merriam-Webster).In Why Google is more dangerous than Microsoft last week, I dissect how Google.org, the "philanthropic arm of Google," does not present as really being about do-good philanthropy at all.Google does not accept funding requests, Google.org underscores. Why a "Google Grants" program then?To...; Tags: Google, Culture; Blog posts 2007-06-05
Ask.com wages Google search war, NOT AdWords battle: Ask.com goes 3D in a big effort to one-up Google's recently debuted Universal Search.Why then, does it not solely go the Ask.com ad sales route as well, instead of continuing to rely on arch rival Google for its revenues?Just weeks ago, in Ask vs. Google: Can $100 million buy IAC...; Tags: Search Advertising, Search, Google, AdWords; Blog posts 2007-06-05
Salesforce.com plays Google ad sales game: Big tease? Big letdown!: Google piggybacks on Intel: What about Intuit? I underscored when Intel announced a not so "groundbreaking" collaboration with Google last month; I compared the Google Intel AdWords resale deal with the not so fruitful Google Intuit AdWords resale deal. Upon the Wall Street Journals' tease a few weeks ago of a "major"...; Tags: Google, AdWords; Blog posts 2007-06-05
Salesforce.com CEO: Google is good, very good: The Salesforce.com rendezvous with Google destiny is set: Tuesday, June 5.Marc Benioff, CEO, affirms "It's good to be with Google," as cited by MarketWatch.How good is the multitude of "stuff" that Google offers? Google mapping services is looking Googley good, to Benioff.How good will Google and Salesforce.com be together? There is already...; Tags: Google, Enterprise; Blog posts 2007-06-01
Google radio ads hit snag: Google Radio Ads: NO match for AdWords, AND AdWords customers know it, big time.What is the big problem now?Who needs Google on the radio if it means having to make a big effort, spending big time and big money to create a Google Audio Ad!Google Ad Creation Marketplace auditioning radio...; Tags: Advertising, AdWords, Google, Google Ads, Radio; Blog posts 2007-05-23

Google Search: Big, bad multi-billion dollar sandbox: Google's organic search ranking sandbox may be the most treacherous weapon in the $150 billion market cap search engine king's big, bad black box of Webmaster tricks.What is the motive behind Google's reviled sandbox? HINT: Google sandbags Webmasters with a sandbox to the spam defense SPIN.I have oft underscored that...; Tags: AdWords, Advertising, Google, ROI, Search, Search Advertising; Blog posts 2007-05-17
Google Radio Ads: NO match for AdWords: Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.But is radio technology company dMarc Broadcasting and a minor league resale deal with Clear Channel really how Google is going to...; Tags: AdWords, Advertising, Google, Google Ads, Radio, ROI; Blog posts 2007-05-16
Google Office user problems? Boost to AdWords business: Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...; Tags: Google Software Applications, Advertising, Search Advertising, Search, Google Apps, Google Ads, AdWords; Blog posts 2007-04-25
Google defends capitalism: $10 billion AdWords biz: Has Google been reading my blog? I often dissect how the Google fair-use, DMCA, no need for us to pay for content business model is contrary to the tennants of “U.S. capitalism.” Google affirms now it IS a firm believer in “our capitalist system,” when its AdWords...; Tags: Facebook, Wall Street, Search Advertising, ROI, Google, Business Models, AdWords; Blog posts 2007-04-12
How Google's new ecommerce engine can mislead consumers: Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...; Tags: Advertising, Search Advertising, Legal, Google Software Applications, Google Ads, Google, ecommerce, AdWords; Blog posts 2007-04-09
Google's NOT SO virtuous circle: Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...; Tags: Legal, Click Fraud, Search Advertising, Search, Government, Google, Copyright, Advertising; Blog posts 2007-04-06
Google clients 'frustrated' by unprofitable AdWords buys: Buyers of Google AdWords are “becoming increasingly frustrated,” so says the Googler that started the first Google inside sales team in 2003, Adam Goldberg. Goldberg helped build the Google inside sales team to a $500 million dollar a year organization by touting the marketing ROI of spends on AdWords’...; Tags: Search Advertising, Search, ROI, Profits, Marketing, Google Ads, Google, Brands, AdWords, Advertising; Blog posts 2007-04-04
Google: EFF defends right to sell AdWords: Last week, I put forth “Google YouTube ‘victims’ championed by Chilling Effects, EFF, Harvard Law School.”This week, the EFF Electonic Frontier Foundation has come to the Google rescue once again, seeking to prevent “improper attacks on digital speech intermediaries.”Calling itself an advocate for “online speakers, consumers and technology innovators,” the...; Tags: Business Models, Advertising, Search, Legal, Google, Government, Internet Data, Google Software Applications, Copyright, Search Advertising; Blog posts 2007-02-23
Google Personals vs. Match.com: Get a date at Google!: Is this Valentine’s Day inspiring you to seek “hot & sexy dating with singles in your area”?Google presumably hopes so. If you click on that number one AdWords “Sponsored Link” from Passion.com in a search for “mobile dating,” Google gets paid for a click. Google entices "mobile dating" searchers...; Tags: Web 2.0, Search, Culture, Google, Social Web, ecommerce, Google Software Applications, Social Networking, Social Media, ROI, Search Advertising, User Generated Politics, Social Capital; Blog posts 2007-02-14
Scoring Google on quality: In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...; Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s; Blog posts 2006-12-26
Google Radio NOT AdWords easy: Audio Ads Exclusive: In “Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look” I present the first inside look at the soon to be officially launched, first ever “Google Ad Creation Marketplace.” Developed in conjunction with Google’s integration of the dMarc Broadcasting systems with the AdWords platform, the “Google Ad Creation Marketplace”...; Tags: Business Models, talent, Google Inc., Radio, Google Software Applications, Marketing, Google, Local, Media, Advertising; Blog posts 2006-12-23
Google Checkout: $20 million AdWords pitch: Upon Google CEO Eric Schmidt’s announcement of Google Checkout June 29, 2006, I underscored: “It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’” I have been chronicling Google’s determined, but heretofore underwhelming, Checkout integrated merchant acquisition/AdWords sales strategy since, as I reviewed two weeks...; Tags: ROI, Google Software Applications, ecommerce, Marketing, Google, Search, Advertising, Business Models, Google Inc.; Blog posts 2006-12-21
Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look: ALSO @ WSJ Google Tests New Ad Offerings Google is not only testing its Google dMarc radio advertising platform for an impending national launch of Audio Ads (see “Google on the radio: Audio Ads first look”), it is auditioning radio talent to create the ads.Since last January, Google has been...; Tags: talent, advertisement, Google Inc., radio, Google AdWords; Blog posts 2006-12-14
Google: Multi-billion dollar self-dealer?: Google is starting to communicate with the blogoshpere, in its own way!In my “Google almost on the radio!” yesterday I noted: “Has Google been reading my Digital Micro-Markets Blog countdown to Audio Ads?”: Google acknowledges at the Inside AdWords Blog: "Theres been a lot of speculation about what were...; Tags: Google&rsquo, s, Google AdWords, Google Inc., advertisement, ROI, Google Software Applications, Self-Promotion, Marketing, Government, Google, Legal, Search, Advertising, Media; Blog posts 2006-12-08
Google on the radio: Audio Ads first look: Google is on track to celebrate the one year anniversary of its dMarc Broadcasting acquisition in style; Audio Ads style.Since last January, Google has been working to integrate the dMarc platform with its AdWords system, hire a direct sales staff, recruit radio stations…and the results are in!In “Google Radio Exclusive:...; Tags: advertisement, Audio Ads, Google Inc., Advertising, Google, Google Software Applications, Radio; Blog posts 2006-12-07