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- ZDNet Author Biography
A former ZDNet blogger, Donna Bogatin is the founder of online directional media properties VIPOffers.com and UrbanSavings.com. In addition to her own ventures, Donna has been advising companies on Web-based business development since 1997, when she created and led an "Internet For Entrepreneurs" workshop for the Small Business Administration. As...- more about Donna Bogatin »
ZDNet Resources
- Salesforce for Google AdWords: Promoting human welfare?
- What is philanthropy?Goodwill to fellowmen; active effort to promote human welfare (Merriam-Webster).In Why Google is more dangerous than Microsoft last week, I dissect how Google.org, the "philanthropic arm of Google," does not present as really being about do-good philanthropy at all.Google does not accept funding requests, Google.org underscores. Why a "Google Grants" program then?To...
- Tags: Google, Culture
- Blog posts 2007-06-05
- Google Universal Search $25,000 query in Jeopardy
- Marissa Mayer's Universal Search assertions have a lot more riding on them now: $25,000!Is Google Universal Search in Jeopardy?"The best answer is still the best answer," Mayer confidently proclaimed upon unleashing Universal Search to the world just two weeks ago. While Mayer always says the right Googley things, she does not always...
- Tags: Culture, Google, Google Software Applications, Social Web, Television, TV, User-Generated Content
- Blog posts 2007-05-29
- Yahoo vs. Google on Memorial Day: No contest
- I run regular holiday competitions pitting the logo artistry of Yahoo designers against those of Google:Valentine's Day, Google vs. Yahoo Valentine's Day competitionEarth Day, Google vs. Yahoo: Earth DayThanksgiving, Google or Yahoo: You decide!What about today, Memorial Day? There are no commemorative logos at either Yahoo.com or Google.com. President George Bush:Prayer for Peace,...
- Tags: Culture, Google, Yahoo
- Blog posts 2007-05-28
- CBS vs. NBC: The REAL Wall Street (Wallstrip) story!
- In the Memorial Day battle of the "What is the REAL reson CBS "acquired" Wallstrip.com, diverse motivations abound:Grab the talent,Neutralize a potentially disruptive up and comer,Acquire the technology,Capture the brand,Learn about Web video...Digital Markets Blog has the REAL reason, though, REALLY!Why is CBS absorbing a bare-bones Web video start-up backed by...
- Tags: Culture, Video
- Blog posts 2007-05-27
- Will Google meet GPS on the golf course?
- If Google really is serious about "organizing" all the world's information, the "Universal" search engine needs to start searching for ways to help golfers "organize" all the information they need to successfully master the links.Just days ago, I "reminded" Google CEO Eric Schmidt of his assertion one year ago that GPS...
- Tags: Culture, Google
- Blog posts 2007-05-27
- YouTube on Memorial Day? Forget the ketchup
- Picnic ideas for Memorial Day? Who needs ketchup!So suggests ABC in Chicago in a handy Dos & Don'ts for the holiday celebration:"Since burgers and hot dogs don't travel well and you won't be bringing them, you don't need all the condiments like ketchup, mustard, pickles, onions, etc."That won't be Memorial...
- Tags: Advertising, Culture, Video, YouTube
- Blog posts 2007-05-26
- Google's Brin: I love you, and your biotech start-up
- THIS JUST IN: In Silicon Valley's version of "The Bachelor," Anne Wojcicki not only landed one of America's richest men, Sergey Brin, a co-founder of Google, but she also got her husband's company to finance her start-up.Google said Tuesday that it invested $3.9 million this month in 23andMe, the biotech...
- Tags: Culture, Google
- Blog posts 2007-05-23
- Google CEO Schmidt on 'Personal Democracy': Up For Sale
- Can the CEO of the world's most powerful Internet company corporate underwrite an "open" conference touting "Personal Democracy," acquire keynote rights to address attendees on the importance of "communication" and "transparency," AND then take questions from the audience, EXCEPT for questions from those in attendance who also happen to be...
- Tags: Culture, Google, User Generated Politics
- Blog posts 2007-05-18
- Why Google Search will NOT rule the Universe!
- Today may very well be looked back upon as the first day that marked the beginning of the end of Google's upward ascent.How so? Google aims for Universal Search domination in its just announced proclamation that no need to go anywhere else but Google.com for anything and everything: Images, Maps, Books,...
- Tags: Culture, AdWords, Advertising, Google, Search, Search Advertising
- Blog posts 2007-05-16
- YouTube to video artists: Wolf in sheep's clothing?
- Is all good in King Chad's YouTube Kingdom now that he agreed to share the video wealth, in his own small, very selective way?NO, both newly ordained video elite and newly dissed "non-populars," are lamenting a YouTube calculated business move that moves YouTube away from its original community spirit.The chosen video few are wondering if they are...
- Tags: Culture, Amateur Content, Advertising, Google, Uncategorized, Video, YouTube
- Blog posts 2007-05-15
- Microsoft, Yahoo, Google: All Aboard!
- Information Architects New Years gift to the world was: Web Trend Map 2007!What is it?It shows all the big players, the current Internet trends and how they’re connected, using the Tokyo Metro map. It’s totally unscientific and almost useless, but definitely fun to look at. Fun indeed. But what is...
- Tags: Culture, Google, Microsoft, Web 2.0, Yahoo
- Blog posts 2007-05-14
- Can video make reading sexy? CBS to launch book channel online
- “Video killed the radio star”? So sings The Buggles.CBS Corporation’s Simon & Schuster, however, is singing the praises of video to make books stars and is creating a new “book-centric” Internet video channel aimed at doing just that: BookVideos.tv!Slated for a June launch, BookVideos.tv will “humanize authors,” Sue Fleming, Vice...
- Tags: Culture, Marketing, The Real Deal, TV, Video, Web 2.0, YouTube
- Blog posts 2007-05-10
- Google Rules! AOL move over, 'I Google Myself'
- Who really rules the Web? What is the state of Internet culture today?Remember when AOL ruled online? How quaint!Google of course declares itself to have taken over as the "gateway to the Internet."Who needs AOL? Or anyone else, in todays Google world!Is "the notion that the new kids on the...
- Tags: Google Software Applications, Google, Culture
- Blog posts 2007-05-10
- Better than YouTube? Google Testing on the Toilet!
- Whats better than than the latest Google snack-sized clip culture YouTube hit? The latest Google "episode" of Testing on the Toilet, in the eyes of some "passionate" software testers!The "Google Testing Grouplet" is a self-descibed "small band of volunteers who are passionate about software testing," at Google. In January, the...
- Tags: Culture, Enterprise, Google, Google Software Applications, Software
- Blog posts 2007-05-09
- YouTube hosts Authors @ Google: Beware, NO talking back!
- YouTube’s top marketing exec Suzie Reider is fond of extolling the real “conversations” that YouTube hosted videos spark amongst YouTubers, warning prospective marketers not to “mess up” the “authentic” YouTube community.Why then does Google not wish to spark authentic conversation around its own videos that it posts to YouTube?Google proudly...
- Tags: YouTube, Video, Social Media, Google, Culture
- Blog posts 2007-04-29
- Google pushes more 'Google In Your Classroom': Education rules?
- Google proudly touts it supports “teachers in their efforts to empower students and expand the frontiers of human knowledge.” How so? “Google Tools for Your Classroom”Google Education Initiatives announces Google Teacher Academy “goes Hollywood”:Googles FREE training program for K-12 educators is an intensive, one-day event where participants get hands-on...
- Tags: Culture, Google, Google Software Applications
- Blog posts 2007-04-27
- Who needs 'dead tree' old media? Virtually everyone
- Whats better than YouTube clip culture entertainment on an almost weekend?A post sponsored by Wired magazine written by an unamed person, or persons, under the unauthorized, assumed identity of Steve Jobs, titled "Radically, transparentally stupid."Topic? As described by Wired magazines NOT Jobs:Hilarious groveling letter from Rubel to "Mr. Louderback" and...
- Tags: Web 2.0, Print, Metrics, Media, Marketing, Culture, Blogs
- Blog posts 2007-04-26
- Google scary now? Personal Health Records, sponsored by Google, next
- “Good and scary,” so headlined Anil Dash of the new Google “Web History” user tracking tool. “Google’s privacy nightmare just starting,” so declared Om Malik, noting a Washington Post story of a complaint filed with the Federal Trade Commission FTC seeking an injunction against the announced Google purchase of...
- Tags: Media, Marketing, Government, Google Software Applications, Google Ads, Google, Culture, AdWords, Advertising
- Blog posts 2007-04-24
- Will Google follow Viacom's lead?
- The Electronic Frontier Foundation applauds Viacom today for standing up for upfront “fair use” rights of YouTubers.Responding to Viacoms willingness to take steps to protect the free speech rights of those who post videos to YouTube and similar video sharing sites, the Electronic Frontier Foundation EFF and Stanford Law Schools...
- Tags: YouTube, Video, Legal, Google Software Applications, Google, Culture, Copyright, Content, Business Models
- Blog posts 2007-04-23
- Watch out Google? Yellow Pages meets Del.icio.us in YellowBot
- Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising market, in other words a DoubleClick buyout, Google’s spare cash can easily subsidize free local directory assistance service, in...
- Tags: Social Web, Social Networking, Advertising, Yellow Pages, Web 2.0, Social Software, Social Media, Marketing, Local, Google, Culture
- Blog posts 2007-04-23
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