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ZDNet Dictionary Definition
- Click Fraud
- Clicking ad banners without any intention of purchasing the product. Click fraud is done to make an ad campaign appear more effective. Paying a few cents per hour...
- Full Click Fraud Definition >>
ZDNet Resources
- Google fights against Click Fraud? Yes, BUT No
- The Google machine is fueled by SPIN, I said earlier in the year: "Google’s secret weapon is a four letter word."BUT, Can Google SPIN conquer everything, even the scourge of click fraud?Shuman Ghosemajumder, Business Product Manager Trust & Safety, continues to do his darndest!I met one-on-one with Ghosemajumder and separately...
- Tags: Uncategorized, Google, Click Fraud
- Blog posts 2007-04-30
- Click Fraud Audits: What is IAB's dog in the fight?
- Mild mannered, advertising industry sage Randall Rothenberg didn’t wait long to pick a fight in his new role as President, Interactive Advertising Bureau IAB, and he picked a big one.The IAB is “the trade association for interactive marketing in the United States.” It represents over 300 interactive companies and its...
- Tags: Yahoo, Google, Click Fraud
- Blog posts 2007-04-24
- Why Click Fraud is NOT case closed!
- In the world of click fraud, what a difference eight months and a cross-country trip makes! The SES New York City “Auditing Paid Listings & Click Fraud” panel yesterday was a collegial, mutually beneficial industry reaffirmation of how far EVERYONE has come in battling the scourge of click fraud...
- Tags: Google, Click Fraud, Advertising, Yahoo, Search Advertising, Search, Legal, Business Models
- Blog posts 2007-04-13
- Google to host Click Fraud day for advertisers
- Where does click fraud come from? How does Google protect against it? No one knows better than Shuman Ghosemajumder, Business Product Manager Trust & Safety. What are the latest Google initiatives on the click fraud front? I met with Ghosemajumder yesterday in New York City to find out....
- Tags: Uncategorized, Search Advertising, Search, ROI, Google Ads, Google, Click Fraud, AdWords, Advertising
- Blog posts 2007-04-13
- Click Fraud: Yahoo wants audits!
- Last month I asked Click Fraud: Yahoo pledges quality, what about audits? Reggie Davis, newly appointed Yahoo Vice President of Marketplace Quality, told me Tuesday that Yahoo supports the Internet Advertising Bureau’s push for “auditing against standards,” the click measurement standards currently being formulated under the auspices of the IAB’s...
- Tags: Click Fraud, Yahoo
- Blog posts 2007-04-12
- Google's NOT SO virtuous circle
- Eric Goldman “snarkily” declares “pro se lawyers arent bringing honor to themselves or our profession,” pro se lawyers who are also AdWords buyers AND SUING GOOGLE over click fraud that is!BUT, what about esquire Goldman? Goldman may or may not be a purchaser of Google AdWords, but he most definitely...
- Tags: Legal, Click Fraud, Search Advertising, Search, Government, Google, Copyright, Advertising
- Blog posts 2007-04-06
- Click Fraud: Yahoo pledges quality, what about audits?
- As Associate General Counsel, Yahoo, Reggie Davis negotiated a settlement last year in the class action lawsuit matter of Checkmate Strategic Group, Inc. vs. Yahoo Inc., which alleged breach of contract and unfair business practices, including improper collection of revenue for clicks that were click fraud. Now, as newly...
- Tags: audit, Yahoo! Inc., click fraud, advertiser, Reggie Davis, settlement
- Blog posts 2007-03-28
- Why Yahoo really needs click fraud 'Czar'
- In my Yahoo click fraud initiatives: Exclusive update in January, I projected that Yahoo would make a formal, public announcement of a “Traffic Quality Advocate” by April 30, 2007.Yesterday, Yahoo made the announcement:The appointment of Reggie Davis to vice president of marketplace quality. In this new role, Davis will serve...
- Tags: traffic quality, Yahoo! Inc., Reggie Davis, click fraud
- Blog posts 2007-03-23
- Why Google will never pay for content
- I hold an MBA from New York University Stern School of Business. No MBA necessary, however, to grasp the American way, the American capitalist way that is: You get what you pay for! Why then does Wall Street darling, $140 billion market cap, 29% profit margin Google wantonly “make...
- Tags: Advertising, Brands, Business Models, Click Fraud, Content, Copyright, Google, Google Software Applications, Marketing, Profits, ROI, Search, Search Advertising, Video, Wall Street, Web 2.0, YouTube
- Blog posts 2007-03-06
- Should Google be trusted?
- When Google speaks the world listens, and believes, the media in particular.Is that a good thing? Generally not, especially when billions of dollars of others’ property is at stake.In the past two days alone, Google speak has succeeded in much more than dampening media criticism. It’s deft media handling has...
- Tags: Click Fraud, Google, Google Apps, Google Software Applications, Internet Data, Legal, Media, ROI, Search, Search Advertising, Self-Promotion
- Blog posts 2007-03-03
- Why Google click fraud is NOT 0.02%
- It is no wonder Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, invests in lengthy and frequent public missives on how Google “protects you against click fraud,” his almost every Google backed word tends to be cited and reinforced in the media as irrefutable truth!Perhaps the most misinterpreted...
- Tags: Search Advertising, Metrics, Google Software Applications, ROI, Marketing, Blogs, Click Fraud, Google, Legal, Search, Media, Web 2.0, Usability, Business Models
- Blog posts 2007-03-01
- Beware Google $1 billion click fraud PR campaign
- Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...
- Tags: Advertising, Search, Legal, Government, Click Fraud, Google Software Applications, ROI, Metrics, Search Advertising
- Blog posts 2007-03-01
- Google: Stingy with click fraud refunds?
- In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent”...
- Tags: Google Software Applications, ROI, Gmail, Google, Click Fraud, Legal
- Blog posts 2007-03-01
- Click Fraud: Is Google fighting the wrong battle?
- In “Google and click fraud: As wholesome as milk?” I question Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent” of activity. Ghosemajumder is Google’s point man on click fraud. Matt Cutts is Google’s...
- Tags: Advertising, Click Fraud, Google, Google Software Applications, Legal, ROI, Search, Search Advertising
- Blog posts 2007-02-01
- Yahoo click fraud initiatives: Exclusive update
- Last June, in conjunction with an impending settlement of a class action lawsuit filed in the U.S. District Court in Los Angeles by Checkmate Strategic Group, Inc. alleging breach of contract and unfair business practices, Yahoo made a public commitment to a multi-prong effort to further strengthen its anti-click fraud...
- Tags: Business Models, Legal, Government, Click Fraud, Yahoo! Inc., Class Persons
- Blog posts 2007-01-10
- Can Yahoo 'stay ahead' of click fraud?
- In “Google, Yahoo on click fraud audits: look to the IAB” I recount my exchange with Google and Yahoo, during the click fraud panel at Search Engine Strategies conference last August, asking the companies to commit not only to the Interactive Advertising Bureau IAB “Click Measurement Guidelines,” but to the...
- Tags: click fraud, Yahoo! Inc., advertiser
- Blog posts 2007-01-08
- Google CEO Eric Schmidt on Google in 2006
- I have often underscored at this Digital Markets Blog how Google CEO Eric Schmidt is fond of saying "Don't bet against the Internet.� I also note that what the CEO of the world's leading search engine really means is "Don't bet against Google.�Schmidt is Google's greatest cheerleader and a consummate...
- Tags: Google Inc., Radio, ROI, Google Software Applications, TV, Television, Google, Click Fraud, Self-Promotion, Culture, Media, Advertising, Search, Business Models, Eric Schmidt
- Blog posts 2006-12-28
- Click fraud: $150,000 solution in 2007?
- Click fraud has caught the eye of the National Science Foundation.The Division of Industrial Innovation and Partnerships awarded a one-year grant of $149,923 for development of a “real-time Collaborative Click Fraud Detection and Prevention System,” as part of its Small Business Technology Transfer STTR program.The STTR is a Small Business...
- Tags: ROI, Click Fraud, Yahoo, Google, Search, small business, program.The STTR
- Blog posts 2006-12-28
- Scoring Google on quality
- In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...
- Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s
- Blog posts 2006-12-26
- Google multi-billion dollar risks in 2007
- GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...
- Tags: SEARCH, Google Inc., Goog, Google&rsquo, s, Eric Schmidt
- Blog posts 2006-12-24
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