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	<title><![CDATA[don???t Resources | ZDNet]]></title>
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		<title><![CDATA[The ROI From Twitter: ???Don???t bother??? telling your CFO, O'Reilly says]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=64855&messageID=1207657&start=0]]></link>
		<description><![CDATA[The ROI From Twitter: ???Don???t bother??? telling your CFO, O'Reilly sayshmTwitter is so up its own backsideTweets are important because Twitter says they arepressure to create tweetsand pressure to follow others' streamsemail address harvesting on Twitteretc etc]]></description>
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		<pubDate>Thu, 21 May 2009 13:30:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[ROI/TCO]]></category>
		<category domain="http://updates.zdnet.com/tags/twitter.html"><![CDATA[Twitter]]></category>
		<category domain="http://updates.zdnet.com/tags/don%253f%253f%253ft.html"><![CDATA[Don???t]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
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