Did you mean
DMarc Broadcasting (3 results)
Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- sort by:
- Relevance
- Date
- Popularity
- dMarc founders quit their jobs at Google
- Less than a year after Googles acquisition of dMarc, a spokesperson from Google confirmed the two are no longer employed by the company. Google does plan to continue their audio ad efforts, even after this turn of events.There has been much tension between Google and dMarc though -- mostly...
- Blog posts 2007-02-09
- Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3
- Last June, I shared with the world Google CEO Eric Schmidt’s vision for personalized radio ads, and his need for a “pair of pants, in “Google targets GPS-based in-car personalized advertising”:Schmidt believes that when he is listening to the radio in his car, radio ads should personally address him about...
- Blog posts 2006-10-20
- Google acquisitions: dMarc Broadcasting vs. YouTube Broadcast Yourself
- Google makes a lot of waves when it dives into multi-billion dollar acquisitions, but can it capture the gold medal? Google’s track record on acquisition integrations, from the two-person grad student start-up Dodgeball absorption, to the $1.14 billion dMarc Broadcasting radio advertising infrastructure take-over, does not match its search...
- Blog posts 2006-10-16
- Google ads now on XM
- A Google press release sent out today unveils a partnership with XM satellite radio. XM has millions of subscribers, giving advertisers a huge audience that is easily targeted on XM's non-music stations through the dMarc advertising platform.Google, Inc., (NASDAQ: GOOG) today...
- Blog posts 2006-08-02
- Google AdSense for Radio: Google diversification win?
- Last month, Google CEO Eric Schmidt, shared his vision for the day when a radio ad would personally address him, and his shopping needs. (See “Google targets GPS-based in-car personalized advertising” and “New Google Audio Ads: pay for placement set pricing, not auction?”)That day is getting closer.John Fullam, vice president...
- Blog posts 2006-07-27
- Inventory, Inventory, Inventory
- Google's acquisition of dMarc Broadcasting, an online ad placement and radio station automation developer, makes a lot of sense. It's a great price if it underperforms expectations and adds another pipe of advertising inventory to support the company's audacious expansion of its media presence. First...
- Blog posts 2006-01-17
Additional Resources
- Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3
- Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3http://www.analogstereo.com/xm_samsung_helix.htmhttp://www.analogstereo.com/xm_samsung_helix.htm
- Discussion threads 2007-12-02
- Google vs. Symantec, McAfee? Not exactly
- Another day, another Google acquisition, AND another round of "game-over, Google winner."Good Morning Silicon Valley headlines the typical over reaction "The five scariest words in tech: Google has entered your market security version."The folks at Symantec, McAfee and the other big computer security outfits may want to requisition some extra antacids for the...
- Blog posts 2007-05-29
- Why Google CEO is 'harmless'
- As the world expresses "shock and awe" over Google CEO Eric Schmidt's "Big Brother" reveries uttered across the pond in Europe last weekend (courtesy of "dead media" Financial Times,) I actually heard the Schmidt "personalisation" routine live and in person in New York City last Friday, at the Personal Democracy Forum.Over the...
- Blog posts 2007-05-24
- Google radio ads hit snag
- Google Radio Ads: NO match for AdWords, AND AdWords customers know it, big time.What is the big problem now?Who needs Google on the radio if it means having to make a big effort, spending big time and big money to create a Google Audio Ad!Google Ad Creation Marketplace auditioning radio...
- Blog posts 2007-05-23
- Google Radio Ads: NO match for AdWords
- Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.But is radio technology company dMarc Broadcasting and a minor league resale deal with Clear Channel really how Google is going to...
- Blog posts 2007-05-16
- Microsoft to Google: Slow down! Is Steve Ballmer right?
- Google may not be INSANE as Microsoft CEO Steve Ballmer recently lobbed, but CEO Eric Schmidt may very well be biting off more than he and his merry band of Googlers can successfully chew.Google’s high-speed battle with Microsoft I analyzed last month, and the race continues!What has transpired since Ballmer’s...
- Blog posts 2007-04-29
- Why is Google afraid to buy Clear Channel?
- Google’s announcement of its radio ad sales brokerage agreement to resell less than 5% of number one radio station operator Clear Channel’s inventory came at a bad time, just days after Google declared its $3.1 billion all cash intended takeover of the Internet display business via DoubleClick.How so? While Google...
- Blog posts 2007-04-17
- Google makes offline ad headway
- Googles miscues trying to enter traditional media advertising are well documented, but the company is quietly making headway. The dMarc acquisition has been so-so at best. And critics such as Donna Bogatin are quick to note Googles challenges in offline...
- Blog posts 2007-04-16
- Google Radio: Can Clear Channel REALLY save it?
- dMarc Broadcasting founders bailed their own company a year after Google acquired it in a prospective billion dollar plus “earn out,” undoubtedly believing there would be no billion dollars to be had for them under the Google Radio initiatives. Google Audio Ads is still a “test,” as Google Print...
- Blog posts 2007-04-16
- Google dumped by Dodgeball founders
- I wrote just days ago that Googles Dodgeball buyout is a case study in the not quite fairy tale happy ending for Web 2.0 hackers hoping to gain fame AND fortune via a quick Google flip.see Google buyouts are BAD businessThere is now an official unhappy ending, an anti-Google one:...
- Blog posts 2007-04-15
- Microsoft vs. Google: Crazy acquisition strategies?
- Microsoft bidding up acquisitions on purpose? Robert Scoble headlines. Sound crazy? Another crazy DoubleClick fallout hypothesis: The losers were only interested in spying on DoubleClick operations. Would a Morgan Stanley managed multi-billion dollar sale of a competitively sensitive privately held business owned by professional investors really be run...
- Blog posts 2007-04-15
- Google DoubleClick marriage (can be) risky business
- Google is darn confident in its ability to rule the Web. How confident? $3.1 billion worth. Yesterday, I chided Google for its heretofore philosophy of not wanting to pay up in acquisitions, the “crazy” buy-out model espoused by Google’s corporate development strategist Salman Ullah. But Google HAS bit...
- Blog posts 2007-04-13
- Google buyouts are BAD business
- Will the real Google PLEASE stand-up! Google CEO Eric Schmidt and company are saying some wild and “crazy” things, literally.I heard Schmidt tell Wall Street last month that it is still “unclear” how revenue will be generated from its $1.65 billion acquisition of YouTube while nevertheless expressing supreme confidence...
- Blog posts 2007-04-12
- Google's acquisition strategy should think small (and mobile)
- When it comes to Googles acquisition strategy the search giant may be better off playing small ball. Sure Googles purchase of dMarc and YouTube are significant deals that get a lot of attention--lately as potential busts in the making. But...
- Blog posts 2007-04-12
- << Previous
- page 1 of 1
- Next >>
Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors
- Learn how collaboration fuels success with this FREE Economist report
-
According to a new study from the Economist, future success belongs to those who collaborate effectively. Learn how successful collaboration can improve profits, problem-solving, and competitive differentiation.
- Visit Cisco's Collaboration Resource Center today!
- New entries posted to Know Issues, Best Practices and Workarounds Wiki
-
Latest Topics: Running virtual machines and DHCP can cause Intel® AMT to be inaccessible; Wildcard certificates are currently not supported for remote; Dell 755 returns a duplicate UUID during activation configuration.
- See the latest entries on the Intel Wiki >>
-
-
Tasty Baking’s new LEED factory
0:57
Tasty Baking CIO: Brendan O’Malley
-
Balancing act: innovation vs. reliability
1:28
Facebook VP of technical operations: Jonathan Heiliger
-
Securing data at E-Loan
1:47
E-Loan CIO: Jay Shah
-
When crops are scarce
1:47
Del Monte Foods CIO: Marc Brown
- View all CIO Vision Series Videos »
