Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3
- Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3http://www.analogstereo.com/xm_samsung_helix.htmhttp://www.analogstereo.com/xm_samsung_helix.htm
- Tags: Advertising & Promotion, Google Inc., radio star, DMarc Broadcasting, radio
- Discussion threads 2007-12-02
- Is Google hiding the radio star? Google silent on dMarc Broadcasting in Q3
- Last June, I shared with the world Google CEO Eric Schmidt’s vision for personalized radio ads, and his need for a “pair of pants, in “Google targets GPS-based in-car personalized advertising”:Schmidt believes that when he is listening to the radio in his car, radio ads should personally address him about...
- Tags: dMarc, Google Inc., radio
- Blog posts 2006-10-20
- Google acquisitions: dMarc Broadcasting vs. YouTube Broadcast Yourself
- Google makes a lot of waves when it dives into multi-billion dollar acquisitions, but can it capture the gold medal? Google’s track record on acquisition integrations, from the two-person grad student start-up Dodgeball absorption, to the $1.14 billion dMarc Broadcasting radio advertising infrastructure take-over, does not match its search...
- Tags: Google Inc.
- Blog posts 2006-10-16
Additional Resources
- Google vs. Symantec, McAfee? Not exactly
- Another day, another Google acquisition, AND another round of "game-over, Google winner."Good Morning Silicon Valley headlines the typical over reaction "The five scariest words in tech: Google has entered your market security version."The folks at Symantec, McAfee and the other big computer security outfits may want to requisition some extra antacids for the...
- Tags: Google, Google Software Applications
- Blog posts 2007-05-29
- Why Google CEO is 'harmless'
- As the world expresses "shock and awe" over Google CEO Eric Schmidt's "Big Brother" reveries uttered across the pond in Europe last weekend (courtesy of "dead media" Financial Times,) I actually heard the Schmidt "personalisation" routine live and in person in New York City last Friday, at the Personal Democracy Forum.Over the...
- Tags: Google, Radio
- Blog posts 2007-05-24
- Google Radio Ads: NO match for AdWords
- Google believes its years long effort to diversify into radio advertising may finally be nearing a market turning point. Even top spokesperson CEO Eric Schmidt has taken to touting Audio Ads again.But is radio technology company dMarc Broadcasting and a minor league resale deal with Clear Channel really how Google is going to...
- Tags: AdWords, Advertising, Google, Google Ads, Radio, ROI
- Blog posts 2007-05-16
- Microsoft to Google: Slow down! Is Steve Ballmer right?
- Google may not be INSANE as Microsoft CEO Steve Ballmer recently lobbed, but CEO Eric Schmidt may very well be biting off more than he and his merry band of Googlers can successfully chew.Google’s high-speed battle with Microsoft I analyzed last month, and the race continues!What has transpired since Ballmer’s...
- Tags: Microsoft, Google, Business Models
- Blog posts 2007-04-29
- Why is Google afraid to buy Clear Channel?
- Google’s announcement of its radio ad sales brokerage agreement to resell less than 5% of number one radio station operator Clear Channel’s inventory came at a bad time, just days after Google declared its $3.1 billion all cash intended takeover of the Internet display business via DoubleClick.How so? While Google...
- Tags: Wall Street, Video, Radio, Google, Advertising, YouTube, Venture Capital, VC, Microsoft
- Blog posts 2007-04-17
- Google Radio: Can Clear Channel REALLY save it?
- dMarc Broadcasting founders bailed their own company a year after Google acquired it in a prospective billion dollar plus “earn out,” undoubtedly believing there would be no billion dollars to be had for them under the Google Radio initiatives. Google Audio Ads is still a “test,” as Google Print...
- Tags: Radio, Google Ads, Google
- Blog posts 2007-04-16
- Microsoft vs. Google: Crazy acquisition strategies?
- Microsoft bidding up acquisitions on purpose? Robert Scoble headlines. Sound crazy? Another crazy DoubleClick fallout hypothesis: The losers were only interested in spying on DoubleClick operations. Would a Morgan Stanley managed multi-billion dollar sale of a competitively sensitive privately held business owned by professional investors really be run...
- Tags: Wall Street, Yahoo, VC, Venture Capital, Microsoft, Google
- Blog posts 2007-04-15
- Google DoubleClick marriage (can be) risky business
- Google is darn confident in its ability to rule the Web. How confident? $3.1 billion worth. Yesterday, I chided Google for its heretofore philosophy of not wanting to pay up in acquisitions, the “crazy” buy-out model espoused by Google’s corporate development strategist Salman Ullah. But Google HAS bit...
- Tags: Venture Capital, VC, Marketing, Google Ads, Google, Business Models, Advertising
- Blog posts 2007-04-13
- Google buyouts are BAD business
- Will the real Google PLEASE stand-up! Google CEO Eric Schmidt and company are saying some wild and “crazy” things, literally.I heard Schmidt tell Wall Street last month that it is still “unclear” how revenue will be generated from its $1.65 billion acquisition of YouTube while nevertheless expressing supreme confidence...
- Tags: YouTube, Venture Capital, VC, Web 2.0, Google Software Applications, Google, Business Models
- Blog posts 2007-04-12
- Google: The REAL Dish on EchoStar TV ad sales deal
- Google will be a monopoly I said yesterday, an ONLINE ADVERTSIING one.But, what assets does Google really bring to the offline advertising table?Google owns the online search market, literally, with its own 50% plus market share Google.com, backed up by a proprietary “massively scalable infrastructure.”How about offline? What does Google...
- Tags: TV, Television, Google Software Applications, Google, Advertising
- Blog posts 2007-04-03
- Why Google Television will NOT make money
- Another day, another Google promised targeted, measurable advertising revolution: Google TV!Google CEO Eric Schmidt has long been seeking to realize his “fantasy” of controlling the media budgets of all advertisers, across all media. Unfortunately for Google’s advertising diversification dreams, however, the targeted fantasy remains off-target.Google has a fine track record...
- Tags: TV, Television, Search Advertising, Google Software Applications, Google, Advertising
- Blog posts 2007-04-03
- Google: Will YouTube Kings Chad & Steve bail?
- Think Google CEO Eric Schmidt’s YouTube worries are “just” a billion dollar copyright infringement lawsuit and a competitive online video smack down?Think again!Schmidt has two “Kingly” risks to concern himself with: The YouTube celebrity co-founders Chad & Steve “acquired” by Google along with the YouTube assets.Chad Hurley and Steve Chen...
- Tags: Mergers & Acquisitions, Chad, Google Inc., YouTube Inc.
- Blog posts 2007-03-22
- Google's high-speed battle with Microsoft
- Bill Gates has indicated he is fed up with Google being seen as the ‘thought leader’ of the Internet Age. Steve Ballmer believes "We have the birthright to lead the pack. Weve got more technology. Weve got more experience."Is that enough in the Microsoft vs. Google saga? After all, Google’s...
- Tags: INTERNET, Web 2.0, Bill Gates, Steve Ballmer, Google Inc., Chad Hurley, Microsoft Corp.
- Blog posts 2007-03-18
- AdScape: A Google Massive game?
- Google is doing its darndest to get out of its 1% “rut”! Earlier this month I asked “Will Google diversification pay off in 2007?,” underscoring that Google’s diversification efforts have had no material impact on Google revenues, ever.Google is in fact solely (99%) dependent on “online search and associated...
- Tags: advertisement, Google Inc., AdScape, in-game advertising, radio, game
- Blog posts 2007-03-17
- Huge list of companies controlled by Google
- Gary Price first spotted this complete list of companies controlled by Google. These subsidiaries were reported in Googles 10-K annual report filed a couple days ago.@Last Software, Inc.Android, Inc.Applied Semantics, Inc.dMarc Broadcasting, Inc.Ganji Inc.Google International LLCGoogle LLCGoogle Payment Corp.Ignite Logic, Inc.JASS Inc.JG Productions Inc.JotSpot Inc.Kaltix CorporationLiquid Acquisition Corp. 2Neotonic...
- Tags: Google
- Blog posts 2007-03-04
- Google warns of Microsoft, Yahoo competition
- Google is warning shareholders of the “formidable competition” it faces from both Microsoft and Yahoo. Google considers Microsoft and Yahoo to be its primary competitors, acknowledging in particular that their Internet portals may have a greater ability to attract and retain users than Google does. On the Microsoft...
- Tags: Business Models, Enterprise, Google, Google Software Applications, Internet Data, Investors, Legal, Metrics, Microsoft, Profits, ROI, Search, Search Advertising, Wall Street, Yahoo
- Blog posts 2007-03-04
- Can Google crack $74 billion TV ad market?
- Will the third time be the charm for Google, the TV advertising charm that is? Google CEO Eric Schmidt has a fantasy, a world wide advertising domination fantasy: “The long-term fantasy is we walk up to you and you give us, say, $10 million and well completely allocate it...
- Tags: Television, Google Software Applications, Advertising, Google, TV
- Blog posts 2007-02-26
- << Previous
- page 1 of 1
- Next >>
White Papers and Webcasts
