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	<title><![CDATA[direct marketing Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/direct+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to direct marketing]]></description>
	<s:counts start="0" returned="14" found="14" />
	<language>en-us</language>
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		<title><![CDATA[A Direct Marketing Framework to Facilitate Data Mining Usage for Marketers: A Case Study in Supermarket Promotions Strategy]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1126045]]></link>
		<description><![CDATA[Data mining technology can detect and predict changes in customer behaviour which facilitates the effective planning of direct marketing campaigns. Most of research on data mining for direct marketing focuses on the theoretical and computational aspects of the technology. However, the process of choosing the mining objectives and methods for...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 20 Apr 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/data+mining.html"><![CDATA[Data Mining]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/business+intelligence.html"><![CDATA[Business Intelligence]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/databases.html"><![CDATA[Databases]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
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		<category domain="http://updates.zdnet.com/tags/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Experimenting Outside the Box: Using SAS/QC for Modern Applications of Experimental Design]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=972469]]></link>
		<description><![CDATA[Statistical design and analysis of experiments has revolutionized science and industry, from agriculture to industrial quality improvement. But the principles of experimental design go far beyond these traditional applications. Researchers in areas as diverse as direct marketing, computer simulation, and Web site design are also using statistical experiments to study...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 19 Mar 2009 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/experiment.html"><![CDATA[Experiment]]></category>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[US direct marketing market reached $173.2 bln in 2007]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=14059]]></link>
		<description><![CDATA[In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures generated approximately $2.025 trln in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product. Also in 2007,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 29 Feb 2008 12:13:26 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/nb.html"><![CDATA[NB]]></category>
	</item>
	<item>
		<title><![CDATA[My New Year's resolutions]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12355-0.html?forumID=1&threadID=42661&messageID=787590&start=0]]></link>
		<description><![CDATA[My New Year's resolutionsAnother resolution for you...My wife has read your blogs, and she thinks you should do a blog dedicated to budgeting - how you do it professionally within the small town of which you write, and how to do it personally with 5 children and a wife who...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 31 Dec 2007 07:43:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales channel]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[blog]]></category>
		<category domain="http://updates.zdnet.com/tags/income.html"><![CDATA[income]]></category>
	</item>
	<item>
		<title><![CDATA[Tablet PC Direct Marketing Partner Campaign Material for Windows 1 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=790021]]></link>
		<description><![CDATA[Tablet PC Direct Marketing Partner Campaign Material is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.   ]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 03 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/tablet+pc.html"><![CDATA[Tablet PC]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/tablet+pc+direct+marketing+partner+campaign+material.html"><![CDATA[Tablet PC Direct Marketing Partner Campaign Material]]></category>
		<category domain="http://updates.zdnet.com/tags/tablets.html"><![CDATA[Tablets]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks.html"><![CDATA[Notebooks]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Tablet PC Direct Marketing Partner Campaign Material for MAC 1 (Mac)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=790061]]></link>
		<description><![CDATA[Tablet PC Direct Marketing Partner Campaign Material for MAC is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.   ]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 03 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+macintosh.html"><![CDATA[Apple Macintosh]]></category>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mac.html"><![CDATA[MAC]]></category>
		<category domain="http://updates.zdnet.com/tags/tablet+pc.html"><![CDATA[Tablet PC]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/tablets.html"><![CDATA[Tablets]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks.html"><![CDATA[Notebooks]]></category>
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		<category domain="http://updates.zdnet.com/tags/notebooks+%2526+tablets.html"><![CDATA[Notebooks & Tablets]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
	</item>
	<item>
		<title><![CDATA[Sainsbury's: SAS® drives increased profit from direct marketing]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=261624]]></link>
		<description><![CDATA[With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a new IT infrastructure and using SAS to optimise campaigns, build relationships and grow sales.  ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 05 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sas+institute.html"><![CDATA[SAS Institute]]></category>
		<category domain="http://updates.zdnet.com/tags/sainsbury.html"><![CDATA[Sainsbury]]></category>
	</item>
	<item>
		<title><![CDATA[Smart Mailer for PC 1 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=751361]]></link>
		<description><![CDATA[Smart Mailer 1 is easy to use, fast and reliable email marketing and direct marketing software. It is an excellent direct mail and email tool. It can send your email message to thousands of recipients with a click of a button from your own desktop. With Smart Mailer 1 you...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 04 Sep 2006 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/pc.html"><![CDATA[PC]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/smart+mailer+1.html"><![CDATA[Smart Mailer 1]]></category>
		<category domain="http://updates.zdnet.com/tags/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[DynaStrip Fusion 4.2.1 (Mac)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=450309]]></link>
		<description><![CDATA[Versioning is a time-saving approach to creating several versions of the same document, enabling you to customize your clientsÃ‚Â'jobs for a variety of audiences. DynaStrip FUSION easily and efficiently manages zoned advertisements, direct marketing publications and multilingual documents. DynaStrip FUSION facilitates the imposition process for versioned documents, while increasing your...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Fri, 06 Aug 2004 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/apple+macintosh.html"><![CDATA[Apple Macintosh]]></category>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/dynagram.html"><![CDATA[Dynagram]]></category>
		<category domain="http://updates.zdnet.com/tags/dynastrip+fusion.html"><![CDATA[DynaStrip FUSION]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
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		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[MobiMessenger 1.0 (Windows)]]></title>
		<link><![CDATA[http://downloads.zdnet.com/abstract.aspx?docid=682877]]></link>
		<description><![CDATA[MobiMessenger can be used as a powerful direct marketing tool or to send instant messages to friends, customers and colleagues. Import and export existing contact lists, create distribution groups, merge custom fields for personalised messages. Use the Unicode option for foreign language messaging, import your Outlook address book, create custom...]]></description>
		<s:doctype><![CDATA[Software downloads]]></s:doctype>
		<pubDate>Mon, 17 Mar 2003 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+windows.html"><![CDATA[Microsoft Windows]]></category>
		<category domain="http://updates.zdnet.com/tags/mobimarketing.html"><![CDATA[MobiMarketing]]></category>
		<category domain="http://updates.zdnet.com/tags/mobimessenger+1.0.html"><![CDATA[MobiMessenger 1.0]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://updates.zdnet.com/tags/ldap.html"><![CDATA[LDAP]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://updates.zdnet.com/tags/directory+services.html"><![CDATA[Directory Services]]></category>
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		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Case Study: Allied Irish Bank (AIB)]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=161922]]></link>
		<description><![CDATA[AIB Group, with assets of almost ?81 billion, is Ireland's leading banking and financial services organization. It employs more than 24,000 people in more than 800 offices around the world. The underlying business objective was to increase AIB's direct marketing capability. The existing IT systems were suited to the branch...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/business+process.html"><![CDATA[Business Process]]></category>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/bpm.html"><![CDATA[BPM]]></category>
		<category domain="http://updates.zdnet.com/tags/graham+technology.html"><![CDATA[Graham Technology]]></category>
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	<item>
		<title><![CDATA[MMi and Sister Company Imago Digital Are Capitalizing on the HP Indigo Presses~ Ability to Deliver Outstanding 1:1 Direct Marketing Pieces]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=274709]]></link>
		<description><![CDATA[Founded in 1986, MMi is an ISO 9001:2000 Certified company with a full-service direct mail house utilizing state-of-the-art equipment - with its own comprehensive in house mailing facility - and specializing in high-speed laser imaging, highlight color capability, and full digital color with Variable Data Printing VDP. MMi continuously strives...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/hewlett-packard+co..html"><![CDATA[Hewlett-Packard Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/indigo.html"><![CDATA[Indigo]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HPQ</category>
		<category domain="tickers">HPQ</category>
	</item>
	<item>
		<title><![CDATA[Interactive Direct Marketing Through CRM]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=277498]]></link>
		<description><![CDATA[To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments and find innovative ways to integrate these new tools and tactics into their current...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
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		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Company Streamlines Campaign Development With Collaboration Solution]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=284168]]></link>
		<description><![CDATA[Few would argue against the value of collaboration in an organization like W.A. Wilde, where customers play a critical role in every aspect of developing direct marketing campaigns. Wilde's commitment to innovation and service has differentiated it both as a trusted partner to its customers and as a leader in...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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