direct marketing Resources on ZDNet

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ZDNet Resources

US direct marketing market reached $173.2 bln in 2007: In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures generated approximately $2.025 trln in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product. Also in 2007,...; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Sales Strategy, Marketing Research, Sales, Marketing, NB; Blog posts 2008-02-29
My New Year's resolutions: My New Year's resolutionsAnother resolution for you...My wife has read your blogs, and she thinks you should do a blog dedicated to budgeting - how you do it professionally within the small town of which you write, and how to do it personally with 5 children and a wife who...; Tags: Sales channel, Blogging, Advertising & Promotion, direct marketing, blog, income; Discussion threads 2007-12-31
MailJet (zip): MailJet is a "newsletter software" (also called "mail list software"), used to send customized emails to a list of recipients. MailJet is a direct marketing software, which can be used to send out press-releases, newsletters and announcements to your customers, subscribers and partners. MailJet comes with a built-in contact list...; Tags: Software, Direct Marketing, Newsletter, MailJet, Corporate Communications, Sales Channel, E-mail, Advertising & Promotion, Marketing Research, Marketing, Sales, Online Communications; Software downloads 2007-10-03
Tablet PC direct marketing Partner Campaign Material for Windows (zip): Tablet PC Direct Marketing Partner Campaign Material is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.; Tags: Direct Marketing, Tablet PC, Microsoft Windows, Microsoft Corp., Tablet PC Direct Marketing Partner Campaign Material, Tablets, Notebooks, Sales Channel, Hardware, Notebooks & Tablets, Sales; Software downloads 2007-09-03
Tablet PC direct marketing Partner Campaign Material for MAC (zip): Tablet PC Direct Marketing Partner Campaign Material for MAC is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.; Tags: Direct Marketing, MAC, Tablet PC, Microsoft Corp., Tablets, Notebooks, Sales Channel, Hardware, Notebooks & Tablets, Sales; Software downloads 2007-09-03

Web Content Grabber (exe): Here is what Web Grabber is helping our customer do. Produce highly effective direct marketing campaigns: Grab your list then print your Mailing Labels right from the tool. Grab your list then print envelopes from Microsoft Word or Grab your list and E-Mail your letter directly from the tool. Generate...; Tags: Web, Direct Marketing, Tool, Telemarketing, Advertising & Promotion, Productivity, Sales Channel, E-mail, Channel Management, Marketing Research, Marketing, Sales, Online Communications; Software downloads 2007-01-17
Sainsbury's: SAS® drives increased profit from direct marketing: With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a new IT infrastructure and using SAS to optimise campaigns, build relationships and grow sales.; Tags: Direct Marketing, SAS Institute, Sainsbury; White papers 2006-10-05
Smart Mailer for PC (zip): Smart Mailer 1 is easy to use, fast and reliable email marketing and direct marketing software. It is an excellent direct mail and email tool. It can send your email message to thousands of recipients with a click of a button from your own desktop. With Smart Mailer 1 you...; Tags: Direct Marketing, PC, Smart Mailer 1, E-mail, Sales Channel, Advertising & Promotion, Marketing Research, Online Communications, Sales, Marketing; Software downloads 2006-09-04
Windows Form Creation and High-Speed Network Printing: Direct Marketing Resources (DMR) is a direct mail and marketing company that has discovered a way to use common PC software packages such as WordPerfect and FoxPro to create and print their customer applications on their own high-speed laser printer. For production printing of their DOS and Windows applications, DMR...; Tags: Direct Marketing, Microsoft Windows, Direct Marketing Resources, Sales Channel, Advertising & Promotion, Printers, Marketing Research, Sales, Marketing, Hardware, Peripherals; Case studies
Case Study: Allied Irish Bank (AIB): AIB Group, with assets of almost ?81 billion, is Ireland's leading banking and financial services organization. It employs more than 24,000 people in more than 800 offices around the world. The underlying business objective was to increase AIB's direct marketing capability. The existing IT systems were suited to the branch...; Tags: Business Process, Direct Marketing, BPM, Operational Planning, Business Process Automation, Sales Channel, Advertising & Promotion, Strategy, Marketing Research, Enterprise Software, Business Operations, It Operations, Sales, Marketing, Management, Software; Case studies
Global Marketing & Communications Firm Improves Thought Capital: Young & Rubicam Brands is one of the largest marketing communications firms in the world, consisting of six primary companies with 416 offices in 80 countries around the world. With a large worldwide presence and limited HR resources, Young & Rubicam Brands needed to provide employees with global, consistent access...; Tags: Direct Marketing, Communications Company, SkillSoft, Young & Rubicam Brands, Marketing Research, Sales Channel, Advertising & Promotion, Marketing, Sales; Case studies
AEGON direct marketing Services, Inc. Selects SAS as Its Marketing and BI Platform: For a company whose entire business is providing direct marketing services, accessing accurate and timely customer intelligence - and then targeting its marketing efforts with precision - can make the difference between success and extinction. AEGON Direct Marketing Services, Inc. (ADMS) is one of the largest direct marketers of life...; Tags: Business Intelligence, Marketing, Direct Marketing, SAS Institute; Case studies
AZ Direct Optimizes Its Services With SAS: AZ Direct, one of the leading European full-service companies in direct marketing, offers innovative services and high-quality address data, information and information processing from a single source. In addition to the processing of address information for marketing purposes, AZ Direct focuses on the optimization of direct marketing campaigns and the...; Tags: Direct Marketing, SAS Institute, Marketing Research, Marketing; Case studies
MMi and Sister Company Imago Digital Are Capitalizing on the HP Indigo Presses~ Ability to Deliver Outstanding 1:1 direct marketing Pieces: Founded in 1986, MMi is an ISO 9001:2000 Certified company with a full-service direct mail house utilizing state-of-the-art equipment - with its own comprehensive in house mailing facility - and specializing in high-speed laser imaging, highlight color capability, and full digital color with Variable Data Printing (VDP). MMi continuously strives...; Tags: Direct Marketing, Hewlett-Packard Co., Indigo; Case studies
Interactive direct marketing Through CRM: To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments and find innovative ways to integrate these new tools and tactics into their current...; Tags: Direct Marketing, CRM, Marketing Research, Marketing; White papers
Marketing Company Streamlines Campaign Development With Collaboration Solution: Few would argue against the value of collaboration in an organization like W.A. Wilde, where customers play a critical role in every aspect of developing direct marketing campaigns. Wilde's commitment to innovation and service has differentiated it both as a trusted partner to its customers and as a leader in...; Tags: Direct Marketing, Collaboration, Microsoft Corp., Wilde, Sales Channel, Advertising & Promotion, Marketing Research, Content Management, Business Structures, Web Technology, Groupware, Sales, Marketing, Enterprise Software, Software, Finance; Case studies

Additional Resources

Google accepting donations to aid Myanmar relief efforts: After the devastating typhoon that struck Myanmar, their government is being extremely difficult by not letting the world help. This nightmare will hopefully end soon -- but in the mean time, Google has started accepting donations for Unicef and Direct Relief International on this special page to help the...; Tags: Google Inc., Myanmar, Government, Vertical Industries, Enterprise Software, Software, Garett Rogers; Blog posts 2008-05-11
Don't insulate, Nansulate, says Florida cleantech company: Don't insulate, Nansulate, says Florida cleantech companywhat about other uses e.g. Space Shuttle, airplanes, etc?If this stuff is so good NASA should be buying it by the bucket to insulate their flight vehicles including the Back To The Moon Lander.What about Boeing using it for airplanes instead of whatever they...; Tags: Nansulate, R-Value, cleantech company, clean technology; Discussion threads 2008-05-09
Kodak ESP 3: Kodak's ESP 3 is an entry-level all-in-one (AIO) inkjet printer, copier, and scanner. Kodak keeps the cost low at $130, which makes this one of the cheapest multifunctional printers, but the output quality just isn't up to par with that of the other inkjet printers currently available in the same...; Tags: Scanners, Printers, ESP 3, ESP, Eastman Kodak Co., AIO Home Center Software, printer, photograph; Product reviews 2008-05-08
Seeking the iPhone in Adobe's annual analyst briefings: Even if you're not an analyst, Adobe's 2008 financial briefings available online make interesting viewing, from its showcase of new AIR tools to the "soul" of Adobe, Google and Microsoft. And then there's the iPhone. The recordings cover the morning and afternoon sessions...; Tags: Apple iPhone, Adobe Systems Inc., Google Inc., Corporate Communications, Advertising & Promotion, Financial Accounting, Marketing, Finance, David Morgenstern; Blog posts 2008-05-08