direct marketing

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Experimenting Outside the Box: Using SAS/QC for Modern Applications of Experimental Design

Statistical design and analysis of experiments has revolutionized science and industry, from agriculture to industrial quality improvement. But the principles of experimental design go far beyond these traditional applications. Researchers in areas as diverse as direct marketing, computer simulation, and Web site design are also using statistical experiments to study...

Tags: Experiment, Direct Marketing, Sales Channel, Advertising & Promotion, Web Site Development, Marketing Research, Sales, Marketing, Internet

White papers 2009-03-19

MailJet 2.5 (Windows)

MailJet is a bulk email software, used to send customized emails to a list of recipients. MailJet is a direct marketing software, which can be used to send out press-releases, newsletters and announcements to your customers, subscribers and partners. MailJet comes with a built-in contact list manager and allows sending...

Tags: Software, Direct Marketing, Microsoft Windows, Jitbit Software, MailJet, E-mail, Sales Channel, Marketing Research, Online Communications, Sales, Marketing

Software downloads 2008-09-09

US direct marketing market reached $173.2 bln in 2007

In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures generated approximately $2.025 trln in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product. Also in 2007,...

Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Sales Strategy, Marketing Research, Sales, Marketing, NB

Blog posts 2008-02-29

My New Year's resolutions

My New Year's resolutionsAnother resolution for you...My wife has read your blogs, and she thinks you should do a blog dedicated to budgeting - how you do it professionally within the small town of which you write, and how to do it personally with 5 children and a wife who...

Tags: Sales channel, Blogging, Advertising & Promotion, direct marketing, blog, income

Discussion threads 2007-12-31

Tablet PC Direct Marketing Partner Campaign Material for Windows 1 (Windows)

Tablet PC Direct Marketing Partner Campaign Material is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.

Tags: Direct Marketing, Tablet PC, Microsoft Corp., Tablet PC Direct Marketing Partner Campaign Material, Tablets, Notebooks, Microsoft Windows, Sales Channel, Hardware, Notebooks & Tablets, Operating Systems, Software, Sales

Software downloads 2007-09-03

Tablet PC Direct Marketing Partner Campaign Material for MAC 1 (Mac)

Tablet PC Direct Marketing Partner Campaign Material for MAC is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.

Tags: Apple Macintosh, Direct Marketing, MAC, Tablet PC, Microsoft Corp., Tablets, Notebooks, Sales Channel, Hardware, Notebooks & Tablets, Sales

Software downloads 2007-09-03

Sainsbury's: SAS® drives increased profit from direct marketing

With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a new IT infrastructure and using SAS to optimise campaigns, build relationships and grow sales.

Tags: Direct Marketing, SAS Institute, Sainsbury

White papers 2006-10-05

Smart Mailer for PC 1 (Windows)

Smart Mailer 1 is easy to use, fast and reliable email marketing and direct marketing software. It is an excellent direct mail and email tool. It can send your email message to thousands of recipients with a click of a button from your own desktop. With Smart Mailer 1 you...

Tags: Direct Marketing, PC, Microsoft Windows, Smart Mailer 1, E-mail, Sales Channel, Advertising & Promotion, Marketing Research, Online Communications, Sales, Marketing

Software downloads 2006-09-04

DynaStrip Fusion 4.2.1 (Mac)

Versioning is a time-saving approach to creating several versions of the same document, enabling you to customize your clientsÂÂ'jobs for a variety of audiences. DynaStrip FUSION easily and efficiently manages zoned advertisements, direct marketing publications and multilingual documents. DynaStrip FUSION facilitates the imposition process for versioned documents, while increasing your...

Tags: Apple Macintosh, Direct Marketing, Dynagram, DynaStrip FUSION, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing

Software downloads 2004-08-06

MobiMessenger 1.0 (Windows)

MobiMessenger can be used as a powerful direct marketing tool or to send instant messages to friends, customers and colleagues. Import and export existing contact lists, create distribution groups, merge custom fields for personalised messages. Use the Unicode option for foreign language messaging, import your Outlook address book, create custom...

Tags: Direct Marketing, Microsoft Windows, MobiMarketing, MobiMessenger 1.0, Sales Channel, LDAP, Advertising & Promotion, Marketing Research, Sales, Directory Services, Enterprise Software, Software, Marketing

Software downloads 2003-03-17

Case Study: Allied Irish Bank (AIB)

AIB Group, with assets of almost ?81 billion, is Ireland's leading banking and financial services organization. It employs more than 24,000 people in more than 800 offices around the world. The underlying business objective was to increase AIB's direct marketing capability. The existing IT systems were suited to the branch...

Tags: Business Process, Direct Marketing, BPM, Graham Technology, Operational Planning, Business Process Automation, Sales Channel, Advertising & Promotion, Strategy, Marketing Research, Enterprise Software, Business Operations, It Operations, Sales, Marketing, Management, Software

Case studies

AZ Direct Optimizes Its Services With SAS

AZ Direct, one of the leading European full-service companies in direct marketing, offers innovative services and high-quality address data, information and information processing from a single source. In addition to the processing of address information for marketing purposes, AZ Direct focuses on the optimization of direct marketing campaigns and the...

Tags: Direct Marketing, SAS Institute, Marketing Research, Marketing

Case studies

MMi and Sister Company Imago Digital Are Capitalizing on the HP Indigo Presses~ Ability to Deliver Outstanding 1:1 Direct Marketing Pieces

Founded in 1986, MMi is an ISO 9001:2000 Certified company with a full-service direct mail house utilizing state-of-the-art equipment - with its own comprehensive in house mailing facility - and specializing in high-speed laser imaging, highlight color capability, and full digital color with Variable Data Printing VDP. MMi continuously strives...

Tags: Direct Marketing, Hewlett-Packard Co., Indigo

Case studies

Interactive Direct Marketing Through CRM

To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments and find innovative ways to integrate these new tools and tactics into their current...

Tags: Direct Marketing, CRM, IMT Strategies, Marketing Research, Marketing

White papers

Marketing Company Streamlines Campaign Development With Collaboration Solution

Few would argue against the value of collaboration in an organization like W.A. Wilde, where customers play a critical role in every aspect of developing direct marketing campaigns. Wilde's commitment to innovation and service has differentiated it both as a trusted partner to its customers and as a leader in...

Tags: Direct Marketing, Microsoft Corp., Wilde, Sales Channel, Advertising & Promotion, Marketing Research, Content Management, Web Technology, Collaboration, Groupware, Sales, Marketing, Enterprise Software, Software

Case studies

Additional Resources

Amazon vs. tax happy states: E-tailer could nuke Associates program and still win

Updated: Amazon is in a high-profile tax showdown with states over its Associates referral program and is likely to come out a winner either way. Amazon has pulled its Associates program, which allows Web site operators to drive sales to the e-tailer in exchange for commissions of...

Tags: Tax, Amazon.com Inc., State, States, Sales Strategy, Marketing Research, Sales Force Management, Sales, Marketing, Larry Dignan

Blog posts 2009-06-30

Confirmed: Developer of software stolen for Green Dam is under attack

Yesterday I posted that staff at Solid Oak were targeted with attack emails by sources unknown. Solid Oak is the maker of CyberSitter -- which was clearly purloined by the developers of Green Dam. At that point it wasn't clear that the questionable emails were definitely...

Tags: Software, Developer, Attack, Solid Oak, E-mail, Online Communications, Richard Koman

Blog posts 2009-06-27

Why is there no Windows 7 E upgrade for Europe?

Why is there no Windows 7 E upgrade for Europe?Can't blame Microsoft for doing what the EC wanted. ntntRE: Why is there no Windows 7 E upgrade for Europe?And this is the impact of the supposedly "consumer protecting" EC. Way to go EC, you just forced us to buy...

Tags: Web browsers, Operating systems, Microsoft Windows 7, Web browser, Microsoft Internet Explorer, Windows 7 E, Microsoft Windows

Discussion threads 2009-06-25

Tech giants deny helping Iran eavesdrop

A joint venture of Siemens AG and Nokia is denying reports that Iran uses its Web-monitoring technology to censor and spy on its citizens' online activities. A joint venture of Siemens AG and Nokia Corp., two large European technology firms, is denying reports that Iran uses its Web-monitoring technology...

Tags: Nokia Corp., Iran, Internet, Government, spying, Nokia, Siemens AG, Declan McCullagh CBSNews.com

News items 2009-06-23

Semantic Search Round Table at the Semantic Technology Conference

Wednesday's opening Keynote here in San Jose sees Guidewire's Carla Thompson joined on stage by senior representatives from many of the more interesting players in the Semantic Search space; Tomasz Imielinski from Ask, Peter Norvig from Google, Riza Berkan of Hakia, Scott Provost from Microsoft, William Tunstall-Pedoe of the UK's...

Tags: Result, Search Engine, Search Result, Question, True Knowledge, Carla, Tomasz, Questions, Wolfram Alpha Team, Search, Paul Miller

Blog posts 2009-06-17