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- A Direct Marketing Framework to Facilitate Data Mining Usage for Marketers: A Case Study in Supermarket Promotions Strategy
- Data mining technology can detect and predict changes in customer behaviour which facilitates the effective planning of direct marketing campaigns. Most of research on data mining for direct marketing focuses on the theoretical and computational aspects of the technology. However, the process of choosing the mining objectives and methods for...
- White papers 2009-04-20
- Experimenting Outside the Box: Using SAS/QC for Modern Applications of Experimental Design
- Statistical design and analysis of experiments has revolutionized science and industry, from agriculture to industrial quality improvement. But the principles of experimental design go far beyond these traditional applications. Researchers in areas as diverse as direct marketing, computer simulation, and Web site design are also using statistical experiments to study...
- White papers 2009-03-19
- US direct marketing market reached $173.2 bln in 2007
- In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures generated approximately $2.025 trln in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product. Also in 2007,...
- Blog posts 2008-02-29
- My New Year's resolutions
- My New Year's resolutionsAnother resolution for you...My wife has read your blogs, and she thinks you should do a blog dedicated to budgeting - how you do it professionally within the small town of which you write, and how to do it personally with 5 children and a wife who...
- Discussion threads 2007-12-31
- Tablet PC Direct Marketing Partner Campaign Material for Windows 1 (Windows)
- Tablet PC Direct Marketing Partner Campaign Material is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
- Software downloads 2007-09-03
- Tablet PC Direct Marketing Partner Campaign Material for MAC 1 (Mac)
- Tablet PC Direct Marketing Partner Campaign Material for MAC is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
- Software downloads 2007-09-03
- Sainsbury's: SAS® drives increased profit from direct marketing
- With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a new IT infrastructure and using SAS to optimise campaigns, build relationships and grow sales.
- White papers 2006-10-05
- Smart Mailer for PC 1 (Windows)
- Smart Mailer 1 is easy to use, fast and reliable email marketing and direct marketing software. It is an excellent direct mail and email tool. It can send your email message to thousands of recipients with a click of a button from your own desktop. With Smart Mailer 1 you...
- Software downloads 2006-09-04
- DynaStrip Fusion 4.2.1 (Mac)
- Versioning is a time-saving approach to creating several versions of the same document, enabling you to customize your clientsÂÂ'jobs for a variety of audiences. DynaStrip FUSION easily and efficiently manages zoned advertisements, direct marketing publications and multilingual documents. DynaStrip FUSION facilitates the imposition process for versioned documents, while increasing your...
- Software downloads 2004-08-06
- MobiMessenger 1.0 (Windows)
- MobiMessenger can be used as a powerful direct marketing tool or to send instant messages to friends, customers and colleagues. Import and export existing contact lists, create distribution groups, merge custom fields for personalised messages. Use the Unicode option for foreign language messaging, import your Outlook address book, create custom...
- Software downloads 2003-03-17
- Case Study: Allied Irish Bank (AIB)
- AIB Group, with assets of almost ?81 billion, is Ireland's leading banking and financial services organization. It employs more than 24,000 people in more than 800 offices around the world. The underlying business objective was to increase AIB's direct marketing capability. The existing IT systems were suited to the branch...
- Case studies
- MMi and Sister Company Imago Digital Are Capitalizing on the HP Indigo Presses~ Ability to Deliver Outstanding 1:1 Direct Marketing Pieces
- Founded in 1986, MMi is an ISO 9001:2000 Certified company with a full-service direct mail house utilizing state-of-the-art equipment - with its own comprehensive in house mailing facility - and specializing in high-speed laser imaging, highlight color capability, and full digital color with Variable Data Printing VDP. MMi continuously strives...
- Case studies
- Interactive Direct Marketing Through CRM
- To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments and find innovative ways to integrate these new tools and tactics into their current...
- White papers
- Marketing Company Streamlines Campaign Development With Collaboration Solution
- Few would argue against the value of collaboration in an organization like W.A. Wilde, where customers play a critical role in every aspect of developing direct marketing campaigns. Wilde's commitment to innovation and service has differentiated it both as a trusted partner to its customers and as a leader in...
- Case studies
Additional Resources
- Nesox Email Marketer Business Edition 1.93 (Windows)
- Nesox Email Marketer is a professional tracking supported e-mail marketing software and newsletter software for mailing list building, send and track personalized bulk e-mail and mass e-mail at your own computer. Email Marketer could be very handy for such areas as direct marketing, online marketing research, newsletter, customer relationship management...
- Software downloads 2009-11-22
- CRM Association-Netherlands Rocks Het Huis!
- I'm in love with Amsterdam....no wait, I love it but I'm not in love....no, hold on, I like it a lot, but I'm not in love, nor do I love it. The Theory.... Interestingly enough (to me at least and who else am I really writing this for...
- Blog posts 2009-11-16
- Email Director .NET Edition 3.4 (Windows)
- Email director is an e-mail application to help you stay in touch with your target audience. Email director allows you to communicate with your clients and customers in a more convenient way and send personalized messages to your customers, subscribers, and friends. Email director will save hours of your valuable...
- Software downloads 2009-11-12
- Microsoft to drop Office Accounting product, services
- DumbWhat a dumb move their Accounting software was one of the best products they had.Anyone notice a trend?Dumping Money, dumping Office Accounting, and all at a time when the Feds are increasingly regulating Financial firms. While MS is clearly not a "Financial" Company it looks alot like they are...
- Discussion threads 2009-10-30
- FLO Media Viewer 1.0 (Windows)
- The FLO Media Viewer is a publishing product which can convert various documents into a Flash application. The created viewers can be placed on a website, opened locally or distributed as stand-alone files for example on a product CD. The created viewers can be used for a variety of marketing...
- Software downloads 2009-10-23
- B&N's Nook e-reader: Weirdly unrevolutionary
- In addition to this posting, please visit this clarifications posting to get the whole picture. It would be nice to say, as Matt Miller has, that the e-book and e-reader market was revolutionized today. It simply got more interesting. A careful reading of the $259 Nook's...
- Blog posts 2009-10-20
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