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- A Direct Marketing Framework to Facilitate Data Mining Usage for Marketers: A Case Study in Supermarket Promotions Strategy
- Data mining technology can detect and predict changes in customer behaviour which facilitates the effective planning of direct marketing campaigns. Most of research on data mining for direct marketing focuses on the theoretical and computational aspects of the technology. However, the process of choosing the mining objectives and methods for...
- White papers 2009-04-20
- Experimenting Outside the Box: Using SAS/QC for Modern Applications of Experimental Design
- Statistical design and analysis of experiments has revolutionized science and industry, from agriculture to industrial quality improvement. But the principles of experimental design go far beyond these traditional applications. Researchers in areas as diverse as direct marketing, computer simulation, and Web site design are also using statistical experiments to study...
- White papers 2009-03-19
- US direct marketing market reached $173.2 bln in 2007
- In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures generated approximately $2.025 trln in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product. Also in 2007,...
- Blog posts 2008-02-29
- My New Year's resolutions
- My New Year's resolutionsAnother resolution for you...My wife has read your blogs, and she thinks you should do a blog dedicated to budgeting - how you do it professionally within the small town of which you write, and how to do it personally with 5 children and a wife who...
- Discussion threads 2007-12-31
- Tablet PC Direct Marketing Partner Campaign Material for Windows 1 (Windows)
- Tablet PC Direct Marketing Partner Campaign Material is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
- Software downloads 2007-09-03
- Tablet PC Direct Marketing Partner Campaign Material for MAC 1 (Mac)
- Tablet PC Direct Marketing Partner Campaign Material for MAC is for use by Microsoft Partners for the Tablet PC campaign and is for the direct marketing element of the campaign. This version is the first release on CNET Download.com.
- Software downloads 2007-09-03
- Sainsbury's: SAS® drives increased profit from direct marketing
- With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a new IT infrastructure and using SAS to optimise campaigns, build relationships and grow sales.
- White papers 2006-10-05
- Smart Mailer for PC 1 (Windows)
- Smart Mailer 1 is easy to use, fast and reliable email marketing and direct marketing software. It is an excellent direct mail and email tool. It can send your email message to thousands of recipients with a click of a button from your own desktop. With Smart Mailer 1 you...
- Software downloads 2006-09-04
- DynaStrip Fusion 4.2.1 (Mac)
- Versioning is a time-saving approach to creating several versions of the same document, enabling you to customize your clientsÂÂ'jobs for a variety of audiences. DynaStrip FUSION easily and efficiently manages zoned advertisements, direct marketing publications and multilingual documents. DynaStrip FUSION facilitates the imposition process for versioned documents, while increasing your...
- Software downloads 2004-08-06
- MobiMessenger 1.0 (Windows)
- MobiMessenger can be used as a powerful direct marketing tool or to send instant messages to friends, customers and colleagues. Import and export existing contact lists, create distribution groups, merge custom fields for personalised messages. Use the Unicode option for foreign language messaging, import your Outlook address book, create custom...
- Software downloads 2003-03-17
- Online ad sales up by 75 percent
- Direct marketing via banner ads, e-mail promotions and partnerships prompted businesses and consumers to spend an estimated $24.2 billion online in 2000, more than 75 percent higher than 1999 figures, according to a survey released Tuesday. To ring those sales, companies invested $2.8 billion in Web-based direct...
- News items 2001-05-01
- Europe may soon forbid email spam
- A new directive examined in the European parliament could impose the "opt-in" approach for every unsolicited ad sent by email, ZD France reports. This could be a major blow for New Economy models, but a strong protection for the consumer. Imagine a banckrupt e-commerce site: its...
- News items 2001-01-17
- PETsMART absorbs its online namesake
- PETsMART Inc. said Wednesday it would absorb PETsMART.com and its losses. Under the terms of the deal, PETsMART will contribute $20 million in cash and its catalog business valued at $10 million to form an integrated direct marketing subsidiary. Full story. -- Larry Dignan, ZDII...
- News items 2000-11-15
- Yahoo! buys eGroups
- Yahoo! Inc. said Wednesday it would acquire privately held eGroups, an email group communication service, in a stock swap valued at $428 million. EGroups' goal was to leverage its user groups such alumni email lists and affinity groups to garner revenue from permission-based direct marketing programs, sponsorships and online...
- News items 2000-06-28
- A Net record: 1 billion page views per day
- New report finds that domestic daily Internet use continues to soar as more computer users get connected. The Internet reached an important milestone during the month of October when an average of 1 billion hits per day were recorded in the United States. The latest report from online...
- News items 1999-11-23
- Sites fight to keep banner ads effective
- Excite, Yahoo! and AOL developing strategies to take the sting out of declining click-throughs. Online advertising rates are declining, as are click-throughs on ad banners. That should be bleak news for the companies who depend on Internet advertising revenues - but not so, say leaders in online...
- News items 1999-03-15
- Yahoo! goes direct for dollars
- Yahoo! to launch targeted e-mail, other direct marketing programs in order to ward off declining Internet ad rates. Happy Birthday from Yahoo! The Web's mega-portal is about to start sending out e-mail birthday greetings to more than 4 million registered users who've given permission for the service to contact...
- News items 1999-02-17
- Case Study: Allied Irish Bank (AIB)
- AIB Group, with assets of almost ?81 billion, is Ireland's leading banking and financial services organization. It employs more than 24,000 people in more than 800 offices around the world. The underlying business objective was to increase AIB's direct marketing capability. The existing IT systems were suited to the branch...
- Case studies
- MMi and Sister Company Imago Digital Are Capitalizing on the HP Indigo Presses~ Ability to Deliver Outstanding 1:1 Direct Marketing Pieces
- Founded in 1986, MMi is an ISO 9001:2000 Certified company with a full-service direct mail house utilizing state-of-the-art equipment - with its own comprehensive in house mailing facility - and specializing in high-speed laser imaging, highlight color capability, and full digital color with Variable Data Printing VDP. MMi continuously strives...
- Case studies
- Interactive Direct Marketing Through CRM
- To maintain market leadership and learn more about new customer behavior, all organizations will have to risk experimenting with the new CRM marketing tools. This will require organizations to re-examine the traditional mix of marketing investments and find innovative ways to integrate these new tools and tactics into their current...
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