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- US direct marketing market reached $173.2 bln in 2007
- In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures generated approximately $2.025 trln in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product. Also in 2007,...
- Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Sales Strategy, Marketing Research, Sales, Marketing, NB
- Blog posts 2008-02-29
- Religious organizations spent $1.3 bln on direct mail in 2007
- Direct mail spending by religious organizations that market to businesses will spike in coming years, with email expenditures increasing 51.8% each year, and Internet spending climbing 45.8%, according to Direct Marketing Association DMA. Religious organizations spent the most of all four nonprofit sectors on direct mail advertising in 2007, at...
- Tags: Direct Mail, NB
- Blog posts 2008-02-11
- How Expedia is fooling itself, its customers, and the FTC that its spam isn't spam. But it is
- How Expedia is fooling itself, its customers, and the FTC that its spam isn't spam. But it isSPAM by any other name is still SPAM! ntntSo what?At least it's from a company that you already have a relationship with. As long as they aren't selling my information to others...
- Tags: Cyberthreats, FTC, spam problem, Expedia Inc., spam
- Discussion threads 2007-03-30
- Did Expedia violate the Can Spam Act? As a customer, I think so.
- Did Expedia violate the Can Spam Act? As a customer, I think so.I agree 100%Are companies really that desperate that they need to irritate people like this. It is clear to me that the intent of CAN-SPAM is exactly what you described. They should have clearly defined what...
- Tags: Spam, Viruses and worms, SECURITY, Expedia Inc., coupon, loophole, advertisement, e-mail, CAN-SPAM requirement, CAN-SPAM Act, SPAM Act
- Discussion threads 2007-03-27
- Spyware popping porn in all the wrong places
- Ben Edelman has another revealing write up -- this time on ad networks, spyware and porn pop-ups and these are not happening on adult oriented sites. It's happening on sites where sexually-explicit content would not be anticipated. Ben explains in detail, including packet logs, video and screenshots,...
- Tags: spyware, advertisement, Ben
- Blog posts 2006-06-22
- $52.5 bln spent on direct mail in 2004
- According to Direct Marketing Association, acquisition mailing made up 70% of the $52.5 bln marketers spent on direct mail during 2004. The Direct Marketing Association anticipates a conservative 5.2% growth rate, while the Winterberry Group predicts 7.5% growth in direct mail, all direct response advertising through the mail, including postcards,...
- Tags: direct mail
- Blog posts 2006-01-30
- Anti-spam law ruled unconstitutional
- Anti-spam law ruled unconstitutionalSuspicious basis[b]"First Choice Internet was sued by a George Washington University law student, Eric Menhart, who formed a Maryland company to file lawsuits against what he believes to be offensive marketing practices."[/b]While I'm all in favor of anti-spam laws, I gotta say that I'm not in favor...
- Tags: Cyberthreats, e-mail, spam, spammer, Junk Mail, anti-spam
- Discussion threads 2004-12-15
- Antispam campaign bites the dust
- Antispam campaign bites the dustThey chose the wrong attackMuch better if they create a screensaver that spiders spammers' websites and enters hundreds of fake product orders. Think about it.The slide into anarchyEncouraging vigilantism on spammer web sites isn't far from a mild form of terrorism. I'm very sympathetic...
- Tags: Cyberthreats, spam, spammer, screensaver, anti-spam
- Discussion threads 2004-12-06
- Spyware opponents win another battle
- Spyware opponents win another battleIs this being spearheaded by Republicans?If so, I would imagine there's probably some loophole that allows big businesses to continue producing spyware, even if it's outlawed for everyone else.Good..but where's the jail sentence? I want these bastards to suffer as much as they've made countless...
- Tags: Spyware, adware & malware, Cyberthreats, Web site development, Viruses and worms, SECURITY, spyware, Wallace, Web site
- Discussion threads 2004-10-25
- FCC cans wireless spam
- FCC cans wireless spamWHY???Why was such a gaping loop hole left in place???Like building a new Submarine, and then putting in a Screen DoorThat's our Government at work.Look how well CanSpam has not worked.I wonder which contributing entity the were afraid of pissing off with this one?I have a question?What...
- Tags: Text messaging/SMS/MMS, Cellular phones, FCC, wireless, Unicode, MMS
- Discussion threads 2004-08-04
- Anti-spyware bill heads for House
- Anti-spyware bill heads for HouseUh, oh..."I feel that we have fashioned a bill that is strong enough to protect consumers from spyware-related privacy invasions without impeding the growth of technology,"I read as: It has been watered down to be as effective as the Can-SPAM act, and we made sure we...
- Tags: Spyware, adware & malware, Cyberthreats, Tools & Techniques, SECURITY, Viruses and worms, anti-spyware, spyware, software, RealNetworks RealPlayer
- Discussion threads 2004-06-24
- House panel passes spyware permission bill
- House panel passes spyware permission billyes, but things that call homelike activations and all that will just now pop up a box and say agree or die, so what choice will you have but to agreedoes this include DVR'sthat send data to the home office as to whatwhen and where...
- Tags: Spyware, adware & malware, Cyberthreats, Viruses and worms, OPEN SOURCE, SECURITY, spyware permission, spyware, taxpayer dollar
- Discussion threads 2004-06-18
- FTC: Thumbs-down on 'do not e-mail' list
- FTC: Thumbs-down on 'do not e-mail' listProbably for the best...Honestly, I'm not sure why anyone thought the do-not-email list would be a good idea. All it would do is create a list of known-good mostly email addresses. Since they have to know what's on the list in order...
- Tags: Cyberthreats, SPAM Email, FTC, CAN-SPAM Act, spam, e-mail, Group C, spammer
- Discussion threads 2004-06-15
- Spam is still growing--and costing
- Spam is still growing--and costingSymantec CEO needs to get out more...He thinks that Canspam is the stupidest piece of legislation? Has he not heard of the legislation in parts of Texas that forbids 'placing your donkey in your bathtub'? Or the Ohio law making it illegal to 'put a squirrel...
- Tags: Cyberthreats, Now IT, spyware, spam, spammer, CAN-SPAM Act
- Discussion threads 2004-06-14
- First complaint filed under Can-Spam
- First complaint filed under Can-SpamLiving without spamI had high hopes spam laws would end the onslaught of junk email, but that never panned out, and I doubt todays news will have much of an impact. So in the mean time I use a fabulous solution from Sentinare messaging solutions. My...
- Tags: Viruses and worms, SECURITY, False Positives, spammer, CAN-SPAM Act, spam, spamming
- Discussion threads 2004-04-29
- Washington wakes up to spyware, adware
- Washington wakes up to spyware, adwareIfthis tends to legitimize 'end-user agreements,and place regulation on the software that is developed to detect the spyware itself then there is a problem. For now,the logic is spyware is spyware identified by those that have the expertise to show it being so ,in a...
- Tags: Spyware, adware & malware, Cyberthreats, Viruses and worms, SECURITY, adware, spyware, agreement
- Discussion threads 2004-04-28
- Few solutions pop up at FTC adware workshop
- Few solutions pop up at FTC adware workshopThe [whole] problem summed upUsers on a network downloading, webshots, screen-savers, tweak utilities and so on. You can build the most secure operating system and a user can spoil it by downloading unauthorized programs.This can be stopped dead in its tracks in the...
- Tags: Spyware, adware & malware, Cyberthreats, Viruses and worms, SECURITY, Operating systems, spyware, solutions pop-up, operating system, software, adware, FTC
- Discussion threads 2004-04-19
- Technology solution to slicing spam lags
- Technology solution to slicing spam lagsLegal action will avail NOTHING!It is time for the IT user to stop the madness. No security utility or legal action will stop spam. We have begun taking this mis-guided approach to all IT woes. The IT user, a real live person capable of...
- Tags: Cyberthreats, Internet service providers (ISPs), spam, spammer, information technology, whitelist, SpamCop
- Discussion threads 2004-03-22
- ISP hammers Bob Vila site with spam suit
- ISP hammers Bob Vila site with spam suitNT What?? CAN-SPAM doesn't work? What a surprise..Law was not written to stop SPAMCAN-SPAM created penalties for forging headers and resource abuse within the physical borders of the USA. The law also provided guidance on proper opt-out behavior of...
- Tags: Internet service providers (ISPs), Cyberthreats, SECURITY, Viruses and worms, spam, Internet Service Provider, CAN-SPAM Act, bond, e-mail
- Discussion threads 2004-03-05
- Spam-commerce generated $11.7 bln
- Despite consumer complaints about unsolicited commercial e-mail, the Direct Marketing Association yesterday released a study showing U.S. consumers spent $11.7 billion on products and services advertised in unsolicited messages. The DMA's estimates, based on a survey of 1,000 consumers by polling firm ORC International, Princeton, NJ, found that consumers spent...
- Tags: e-mail, commercial e-mail
- Blog posts 2004-03-02
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