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- CRM Association-Netherlands Rocks Het Huis!
- I'm in love with Amsterdam....no wait, I love it but I'm not in love....no, hold on, I like it a lot, but I'm not in love, nor do I love it. The Theory.... Interestingly enough (to me at least and who else am I really writing this for...
- Tags: Car, Amsterdam, Conference, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg
- Blog posts 2009-11-16
- Opt Me Out! The United States Postal Service Needs an Overhaul
- The volume of physical spam I receive, aka junk mail, is now becoming an absolutely intolerable situation. Nothing less than a complete overhaul of the entire US Postal Service is in order. My friend and colleague David Strom, over at his site Strominator.com,...
- Tags: NetFlix Inc., U.S. Postal Service, Web Site Development, Cyberthreats, Web Technology, Spam, Internet, Security, Spam And Phishing, Jason Perlow
- Blog posts 2009-08-10
- The Groundswell of Social Media Backlash
- There appears to be a fully fledged backlash against 'social media' marketing emerging, with commentary in both areas you'd expect and in places you might not. This is tough on the people who have solid foundations for what marketing messaging is all about,...
- Tags: Facebook, Procter & Gamble Co., Social Media, Burger King Corp., Josh, Desktop Publishing, Marketing Research, Software, Marketing, Oliver Marks
- Blog posts 2009-05-23
- Online Data Collection & Management - Part 1: Techniques for Building Intelligent Web Forms
- Good web response management techniques are essential for building relationships with new visitors to one's web site, especially if they want to optimize their site as a sales channel. According to a study by the Direct Marketing Association, the share of Internet sales will increase to 43% of all catalog,...
- Tags: Technique, Web, Accela Communications, Web Forms, Web Response Management Technique, Sales Strategy, Channel Management, Sales Force Management, Sales, Marketing
- White papers 2008-06-24
- Wayback Machine: Microsoft's shot to kill Quicktime video
- Ten years ago, give a week or so, Apple CEO Steve Jobs introduced QuickTime 3.0 to the National Association of Broadcasters' convention. Behind the scenes in the months before the introduction, Microsoft was playing hardball with hardware and software vendors over its new A/V APIs along with demands to kill...
- Tags: Apple Inc., Apple QuickTime, Compaq Computer Corp., Consumer Electronics, David Morgenstern, Digital Media, Digital Music, Microsoft Corp., Personal Technology, Software, Video
- Blog posts 2008-04-03
- US direct marketing market reached $173.2 bln in 2007
- In 2007 commercial and nonprofit marketers spent $173.2 bln on direct marketing in US, according to Direct Marketing Association. Measured against total US sales, these advertising expenditures generated approximately $2.025 trln in incremental sales. In 2007, direct marketing accounted for 10.2% of total US gross domestic product. Also in 2007,...
- Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Sales Strategy, Marketing Research, Sales, Marketing, NB
- Blog posts 2008-02-29
- Religious organizations spent $1.3 bln on direct mail in 2007
- Direct mail spending by religious organizations that market to businesses will spike in coming years, with email expenditures increasing 51.8% each year, and Internet spending climbing 45.8%, according to Direct Marketing Association DMA. Religious organizations spent the most of all four nonprofit sectors on direct mail advertising in 2007, at...
- Tags: Direct Mail, NB
- Blog posts 2008-02-11
- Commercial email in health services companies will grow by almost 25% in 2007-2012
- By 2012, these companies will expend most of their advertising dollars on the internet, according to Direct Association Marketing Direct . Commercial email, for instance, is projected to grow by almost 25% each year from 2007 to 2012. Direct marketers in the health services industry overwhelming employ direct mail campaigns...
- Tags: Health Care, Direct Mail, E-mail, Vertical Industries, Benefits, Healthcare, Online Communications, Enterprise Software, Software, Human Resources, NB
- Blog posts 2008-02-07
- Apple should start offering Windows-based Macs
- Apple should start offering Windows-based MacsI agreeFunny, Apple is breaking records, gaining marketshare and the "pundits" pontificate that they need to change what they are doing. Right.Overall, it is the total experience that makes the difference. Without Mac OS X, Apple would be just another WIntel maker, playing against cut-throat...
- Tags: Operating systems, Desktops, Apple Inc., Apple Macintosh, Microsoft Windows, Windows based Mac, Apple Mac OS X, WINDOWS BASED, Microsoft Corp.
- Discussion threads 2007-10-23
- How Expedia is fooling itself, its customers, and the FTC that its spam isn't spam. But it is
- How Expedia is fooling itself, its customers, and the FTC that its spam isn't spam. But it isSPAM by any other name is still SPAM! ntntSo what?At least it's from a company that you already have a relationship with. As long as they aren't selling my information to others...
- Tags: Cyberthreats, FTC, spam problem, Expedia Inc., spam
- Discussion threads 2007-03-30
- Did Expedia violate the Can Spam Act? As a customer, I think so.
- Did Expedia violate the Can Spam Act? As a customer, I think so.I agree 100%Are companies really that desperate that they need to irritate people like this. It is clear to me that the intent of CAN-SPAM is exactly what you described. They should have clearly defined what...
- Tags: Spam, Viruses and worms, SECURITY, Expedia Inc., coupon, loophole, advertisement, e-mail, CAN-SPAM requirement, CAN-SPAM Act, SPAM Act
- Discussion threads 2007-03-27
- Will SOA help or hinder the alignment of business and IT? The answer may determine how successful SOA will be
- If youve worked for a variety of companies over the years and most of us have, you can use hindsight to compare and contrast the way these firms are organized. Some are highly decentralized, and decisions are left at the divisional or departmental level. The corporation acts to guide and...
- Tags: IT Management, Software Infrastructure, SOA, SOA Governance, Software Development, IT Service Management, management
- Blog posts 2007-03-01
- Canada, Gates join HIV vaccine quest
- Canada, Gates join HIV vaccine questPolitical posturing and Vista sales...for the two faced phony.Foundation ScandalIn Washington State the B&M Gates foundation is chatting a public health institute. Originally this institute was to have been at Harvard. But Harvard has so mismanaged its charitable giving that donors have sued to take...
- Tags: Microsoft Windows Vista (Longhorn), HEALTHCARE, Benefits, HIV vaccine quest, B&M Foundation, HIV Vaccine, institute, donor
- Discussion threads 2007-02-21
- News to know: Vista questions; Scoble's bad week; LinkedIn spam
- Notable headlines:Net pioneer predicts overwhelming botnet surge.Adobe: Make room for Photoshop Lightroom.GM: ‘Stand by. We’re about to spam you.’Will Oracle launch Unbreakable MySQL?News Corp. shuns Fox Interactive in ROO deal.Will new architecture association help drive SOA skillsets?Big software firms take aim at Web 2.0.Vista launches:Vista: Where are the killer apps?Vista...
- Tags: General, Microsoft Windows Vista
- Blog posts 2007-01-30
- Cisco v Apple Trademark Infringement, Unfair Competition Complaint
- Following is the complaint filed by Cisco over Apples use of the iPhone name:COMPLAINT FOR TRADEMARK INFRINGEMENT, UNFAIR COMPETITION, FALSE DESCRIPTION, AND INJURY TO BUSINESS REPUTATION; CASE NO.FOLGER LEVIN & KAHN LLPMichael A. Kahn (SB# 057432, mkahn@flk.com)Gregory D. Call (SB# 120483, gcall@flk.com)Michael F. Kelleher (SB# 165493, mkelleher@flk.com)Beatrice B. Nguyen (SB#...
- Tags: General, Legal, Apple, Cisco, iPhone, Cisco Systems Inc., U.S.C.
- Blog posts 2007-01-10
- Google NYC First Look: Top Google engineer talks to NYC software industry
- I had the pleasure of chatting this evening with Alan Warren, Google Director of Engineering, the guest of honor at the New York Software Industry Association NYSIA October meeting. I happened to take the seat next to him prior to the program and while he reviewed his succinct outline for...
- Tags: Google Inc., NYC, Warren
- Blog posts 2006-10-16
- Welcome Esther Dyson and Denise Howell
- Welcome Esther Dyson and Denise HowellSuch Great NewsI was a fan of Esther's from the start, and the rare times I hear her on a panel via IT Conversations is a treat. She's clearly going to add value to an already-impressive collection of stars doing great work over in the...
- Tags: Web site development, Operational accounting, Web technology, Public Records, social security number, Social Security, redaction, Denise Howell, clerk, Web site, Esther Dyson
- Discussion threads 2006-08-26
- Google: superfluous Web middleman, or primary Internet portal
- In “Information Central,” Nicholas Carr posits that Wikipedia may turn Google into little more than a superfluous “middleman”:could it be that Wikipedia will end up being Google's most formidable competitor? After all, if Google simply points you to Wikipedia, why bother with the middleman?Carr suggests such a scenario after discussing...
- Tags: Google Inc., search engine, Wikipedia
- Blog posts 2006-08-13
- Spyware popping porn in all the wrong places
- Ben Edelman has another revealing write up -- this time on ad networks, spyware and porn pop-ups and these are not happening on adult oriented sites. It's happening on sites where sexually-explicit content would not be anticipated. Ben explains in detail, including packet logs, video and screenshots,...
- Tags: spyware, advertisement, Ben
- Blog posts 2006-06-22
- Microsoft names new entertainment marketing chief
- Microsoft names new entertainment marketing chiefKey players American Bar AssociationThe above article is of interest because it reminds IT professionals that while the roles may change the players remain. Today on 6/6/6 it is usefull to track where the devils have gone and in particular it is useful to note...
- Tags: Free trade, entertainment, Microsoft Way, Neukom, Microsoft Corp., Watada
- Discussion threads 2006-06-06
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