Sponsored White Papers, Webcasts, and Downloads
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- Nesox Email Marketer Business Edition 1.93 (Windows)
- Nesox Email Marketer is a professional tracking supported e-mail marketing software and newsletter software for mailing list building, send and track personalized bulk e-mail and mass e-mail at your own computer. Email Marketer could be very handy for such areas as direct marketing, online marketing research, newsletter, customer relationship management...
- Tags: Newsletter, Microsoft Windows, Nesox Solutions, Nesox Email Marketer, E-mail, Corporate Communications, Online Communications, Marketing
- Software downloads 2009-11-22
- Three reasons companies fear social media â€" and why they shouldn’t
- New Marketing Labs hosted the Inbound Marketing Summit here in the Bay Area last week. As I was unfortunately unable to attend, I asked my marketing-savvy friend Jane McMurry to provide a recap of her experience there. What she found is that despite all of the proven results and case...
- Tags: Marketing, Social Media, Jane McMurry, Jennifer Leggio
- Blog posts 2009-05-05
- Amazon iPhone app released
- Amazon iPhone app releasedNo Amazon MP3s - it figures...The app sounds great, but the fact that Apple will not allow them to sell MP3s directly to iPhone users just seems wrong. I know it is the way Apple does things, but usage restrictions like that really should be illegal. They...
- Tags: Digital music, Digital media, Amazon.com Inc., Amazon iPhone app, Apple iPhone
- Discussion threads 2008-12-04
- eDetailing in a Web2.0 World
- eDetail campaigns are a valuable tool in the Pharmaceutical Marketer's box. They provide a supplemental channel to direct sales/traditional details. Traditional detailing is under siege from regulation and an environment in which Physicians are less and less willing to spend face-time with pharmaceutical reps. This valuable white paper explores the...
- Tags: Pharmaceutical Company, Marketbright, eDetail Campaign
- White papers 2008-12-02
- Marketers, stop the hate! Customers are not the enemy
- Marketers, stop the hate! Customers are not the enemySocial marketing ISN'T the answer...Social marketing isn't the answer any more than "e-mail" or "direct mail" is the answer. It's all about the relationship, and if you're disingenuous and short term about your intentions, it doesn't matter how you communicate or...
- Tags: hate
- Discussion threads 2008-11-11
- Largest U.S. Integrated Direct Marketer of Consumer Electronics Maintains Hundreds of Customized Enterprise Applications With BMC Application Problem Resolution
- Crutchfield Corporation is the nation's first integrated marketer of consumer electronics products. The company needed to streamline integration, migration, upgrades, and general problem resolution for an exceptionally complex, proprietary, 250-application enterprise system. Crutchfield deployed BMC systems for its solution and implemented BMC AppSight Application Problem Resolution System to swiftly pinpoint...
- Tags: BMC Software Inc., Consumer Electronics, Electronics, Enterprise Application, It Management, It service Management
- Case studies 2008-06-01
- The end of software...
- ...as you know it. Right now I'm falling over startup vendors vying for attention in the so-called 'social software' space. The fact enterprise people hate the term doesn't seem to bother those who are bypassing IT as they sell into the marketing departments of companies at departmental budget prices. But...
- Tags: Software, Information Technology, SAP AG, Microsoft Corp., Strategy, Tools & Techniques, Management, Dennis Howlett
- Blog posts 2008-03-19
- Retail displays transform transactions and markets
- I was invited to a Microsoft forum on advanced retail display technology last week and came away with a strange sense that, although the future is going to look a lot like BladeRunner's stifling advertising environment, it could also be useful and powerful for the customer, not just the advertiser....
- Tags: Environment, Window, LevelVision, Construction, Mitch Ratcliffe
- Blog posts 2008-02-11
- Is Facebook banking that you're a beacon of egomania?
- Guest post: Chris Matyszczyk writes that the greatest commercial battle currently is between the ad and the algorithm, between predictability and "ticklability." Facebook needs to figure out how to make its users feel like they aren't being sold up the river. Even when you go to...
- Tags: Facebook, Advertisement, Banking, Chris, Chris Matyszczyk
- Blog posts 2007-11-26
- X-Mailer Direct 1.4 (Windows)
- X-Mailer Direct is a productivity-tool made for the professional e-marketer. It guides trough the 4 steps of creating personalized e-newsletters. It allows sending e-mails from the datasources where recipients are usually stored.It integrates with Outlook, Excel, Access, SQL Server, ODBC, OLE DB, or even a web-site or a CRM system.
- Tags: X-Mailer, X-Mailer Direct, Databases, Customer Relationship Management (CRM), Microsoft Excel, Microsoft Windows, Microsoft Outlook, Microsoft Office, E-mail, Enterprise Software, Software, Data Management, Office Suites, Operating Systems, Online Communications
- Software downloads 2007-11-23
- A linux defeat
- A linux defeatConverting to a cultureYou've talked about this issue before, but I see it from a slightly different perspective, because of my study of Smalltalk. I've discussed Smalltalk with other people, and seen them reject it because it's too different. What I eventually realized was most of the people...
- Tags: Programming languages, Scripting languages, cultural shift, Smalltalk, Linux
- Discussion threads 2007-10-11
- What is an authentic community?
- My old friend and cofounder at BuzzLogic, Todd Parsons, has posted about the need to connect financial incentive to blogging activity, calling it an "an army on the rise": Despite its image, Pay Per Post is gathering steam and the reason is, for many individual publishers out...
- Tags: Blogger, Mitch Ratcliffe
- Blog posts 2007-08-31
- Can Linus pass on his media power?
- Can Linus pass on his media power?Linus vs BillyLinus is a programmer an amazing one, his opinions carry a lot of weight and respect.Billy is a marketer and salesman pretending to be a programmer and most of his fans are persons that admire rich people.PFNo CompararisonThis was one of the...
- Tags: Billy, Linus
- Discussion threads 2007-08-14
- The macro economics side of Web 2.0 marketing efficiencies
- The Wall Street Journal on July 2 contained an excellent story about how economists view U.S. businesses' prospects for the coming months. The story explains how businesses are facing higher energy, food, and labor costs while needing to hire more workers -- all of which mutes general productivity.The story says:If...
- Tags: search, Podcasts, Internet, Google, Enterprise 2.0
- Blog posts 2007-07-22
- Inventor of political microtargeting applies his craft for Romney
- Alex Gage is the guy who invented microtargeted election campaigning, the trend that sealed Karl Rove's reputation as political wunderkind. Using the wealth of personal data on Americans that's available for a price, the strategy was to use databases to identify Republican voters on a neighborhood-by-neighborhood, even home-by-home basis. In...
- Tags: Elections
- Blog posts 2007-07-05
- D5 Live: No fight--Gates and Jobs ponder the past and the future
- D5 Live: No fight--Gates and Jobs ponder the past and the futureTyposThe typos in this article are annoying. That's my in-depth analysis.Who edited this articleI have never seen so many grammatical errors, missing words, and typos in a professionally written article. C'mon guys, you can do better than that. Proof...
- Tags: Recruitment & Selection, Apple Inc., Bill Gates, job, software, Microsoft Corp.
- Discussion threads 2007-05-30
- Is the 'Web OS' just a geek's dream?
- Is the 'Web OS' just a geek's dream?Just another slap at MSThis is just another effort to make Windows irrelevant - not provide a competitive solution. Many of these guys need to realize that the general computer user population is not as fascinated with taking down MS as they are.Remote...
- Tags: Microsoft Windows, Channel management, PRODUCTIVITY, Servers, Web OS, operating system
- Discussion threads 2007-04-09
- Is Google vulnerable? Four CEOs say so
- Tomorrow Google reports its 4th quarter 2006 earnings to Wall Street. According to analyst checks by Bambi Francisco, MarketWatch, another blow-out earnings call is on tap. Francisco began the panel “Are there chinks in Google’s armor?” at AlwaysOn OnMedia conference today in New York City with a reference to...
- Tags: Asset management, Google Inc., online advertising, Blue Lithium, advertiser, network, marketing, advertisement
- Blog posts 2007-01-30
- Arnold: YouTube viral hit no brand home run
- SNL’s “Lazy Sunday” viral video sharing sensation is credited with helping capitulate YouTube into online video stardom.With a nod to the hip-hop cupcake guys, Smirnoff launched its new malt beverage, “Raw Tea,“ last August with a hip-hop video parody of its own: “Tea Partay.”The professionally produced promo video showcases “Prep Unit,”...
- Tags: YouTube Inc., Fran Kelly, brand
- Blog posts 2006-10-30
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