Sponsored White Papers, Webcasts, and Downloads
ZDNet Resources
- Watch your business grow with email marketing!
- With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Choose from over 300 designs, type your copy, select your recipients, and send--it's that easy! You can also track your success in real time; see who clicks, opens, bounces and unsubscribes. ...
- Tags: Email Marketing, Direct Mail, VerticalResponse, E-mail, Online Communications
- Resource centers 2008-03-01
- Religious organizations spent $1.3 bln on direct mail in 2007
- Direct mail spending by religious organizations that market to businesses will spike in coming years, with email expenditures increasing 51.8% each year, and Internet spending climbing 45.8%, according to Direct Marketing Association DMA. Religious organizations spent the most of all four nonprofit sectors on direct mail advertising in 2007, at...
- Tags: Direct Mail, NB
- Blog posts 2008-02-11
- Commercial email in health services companies will grow by almost 25% in 2007-2012
- By 2012, these companies will expend most of their advertising dollars on the internet, according to Direct Association Marketing Direct . Commercial email, for instance, is projected to grow by almost 25% each year from 2007 to 2012. Direct marketers in the health services industry overwhelming employ direct mail campaigns...
- Tags: Health Care, Direct Mail, E-mail, Vertical Industries, Benefits, Healthcare, Online Communications, Enterprise Software, Software, Human Resources, NB
- Blog posts 2008-02-07
- Spending on direct mail to grow 40% in 2008
- In 2008 direct mail is expected to continue to see growth with 40% of respondents planning to increase their direct budgets next year, down slightly from 50.2% in 2007, according to BtoB. Increases in print budgets will also be down. 27.8% of marketers expect to increase their print spending compared...
- Tags: Direct Mail, NB
- Blog posts 2008-02-07
- 40% of marketers to increase direct mail budgets in 2008
- In 2008 direct mail is expected to continue to see growth with 40% of marketers planning to increase their direct budgets next year, down slightly from 50.2% in 2007, according to BtoB. Increases in print budgets will also be down. 27.8% of marketers expect to increase their print spending compared...
- Tags: Direct Mail, NB
- Blog posts 2008-01-24
- direct mail Robot (exe)
- Direct Mail Robot is a small, fast and easy-to-use personal bulk email system. It allows you to send personalized emails to your customers, subscribers and friends. You are also being able to manage mailing lists with our handy tool. This version is the first release on CNET Download.com.
- Tags: Direct Mail, Direct Mail Robot, E-mail, Online Communications
- Software downloads 2008-01-18
- WorkflowOne: Printing and Promotion Company Uses Office Business Applications to Improve Internal Processes and Customer Services
- A large, rapidly growing provider of print and promotional solutions, WorkflowOne offers comprehensive supply chain solutions in the areas of commercial, digital, and on-demand printing; document management; promotional products and specialty cards; marketing and direct mail services; warehousing, packaging, fulfillment, and distribution; and other services. WorkflowOne use Microsoft software because...
- Tags: Supply Chain, Customer Service, Microsoft Office, Business Application, Microsoft Corp., Direct Mail, Printing, Document Management, Supply Chain Management (SCM), Enterprise Software, Software, Finance, Managerial Accounting
- White papers 2007-08-01
- direct mail (dmg)
- e3 Software's Direct Mail is mailing-list management and bulk email software for Mac OS X. Features include support for HTML and rich-text email, direct email delivery (bypass your ISP's SMTP server), international language support, and powerful address importing and organization tools.
- Tags: Direct Email, Direct Mail, E-mail, Online Communications
- Software downloads 2007-03-14
- DM Quest (exe)
- Creating, tracking and forecasting Direct Mail and Electronic Marketing with customizable and modular features. There are many ways to create a Direct Mail or Internet marketing campaigns but there is only one way to track it. The software has been designed to integrate with most companies' structure and data warehouses....
- Tags: Direct Mail, Storage, Databases, Hardware, Enterprise Software, Software, Data Management
- Software downloads 2006-03-22
- Application of Experimental Design in Consumer Direct-Mail Solicitations
- Experimental Design is the well defined plan for data collection, analysis and interpretation. This paper takes a look at how to design experiments using SAS/QC. Examples come from experiments testing consumer preference for direct mail credit card offers. The discussion will focus on designs of experiments using PROC OPTEX, sample...
- Tags: Experiment, Credit Card, SAS Institute, Direct Mail, Experimental Design, Sales Channel, Financial Services, Sales
- White papers 2006-02-28
- $52.5 bln spent on direct mail in 2004
- According to Direct Marketing Association, acquisition mailing made up 70% of the $52.5 bln marketers spent on direct mail during 2004. The Direct Marketing Association anticipates a conservative 5.2% growth rate, while the Winterberry Group predicts 7.5% growth in direct mail, all direct response advertising through the mail, including postcards,...
- Tags: direct mail
- Blog posts 2006-01-30
- 28% of car buyers who received direct mail visited Web site
- According to Vertis, most people buy a new car is simply because they want one. For 36% of new car purchasers, their desire for a new automobile will lead them to make a purchase within the next 12 months. 43% of adults who plan to purchase a new vehicle responded...
- Tags: Web site development, direct mail, Web site, Web
- Blog posts 2005-06-11
- Personalised direct mail From HP Indigo Is a Resounding Success for Shell Gas
- Shell Gas Direct has been supplying natural gas to businesses across the UK since 1989, with a customer base that spreads from small companies to large corporates. However, since the UK gas industry was deregulated in 1998, many new gas companies have sprung up to challenge the position of existing...
- Tags: Hewlett-Packard Co., Indigo, Direct Mail, Shell Gas Direct, Telecom & Utilities
- Case studies
- Marketrend Leverages HP Indigo Presses to Help Car Dealers and Manufacturers Build Profitable Customer Experiences Via Personalized Collateral-on-Demand and direct mail
- Marketrend helps auto retailers and manufacturers sell more cars, sell more services and retain more customers by creating an outstanding customer experience at every touch point in the ownership lifecycle. The challenge was to consistently deliver top quality and extremely variable print communication, enable cost-efficient print processes, reduce turnaround time...
- Tags: Hewlett-Packard Co., Indigo, Direct Mail, Branding, Manufacturing, Marketing
- Case studies
- Technology and Creativity Merge for Super Customised Mailers
- UK supermarkets operate in an intensely competitive arena where direct mail is a powerful weapon in the daily battle to both retain and gain customers. UK supermarket, Sainsbury's, wanted to increase customer loyalty and drive incremental sales. It engaged with marketing network TEQUILA to devise a suitable customer relationship management...
- Tags: Supermarket, Hewlett-Packard Co., Direct Mail, Marketing Research, Marketing
- Case studies
- Develop Your direct mail Campaign
- Using direct mail to target the audience takes some planning. A person can use Microsoft Office Project Professional 2003 to help organize this process by creating a direct mail marketing plan and tracking details, tasks, and milestones. This webcast shows how to build a mailing list in Microsoft Office Access...
- Tags: Microsoft Office, Microsoft Corp., Direct Mail
- Webcasts
- Track the Impact of Your direct mail Campaign
- How can a person make direct mail campaign as successful as possible? The answer is to track the campaign. By testing the customers' responses to specific variables, one can determine which aspects of the campaign are viewed more favorably by the customers. The user can use the tracking results to...
- Tags: Campaign, Direct Mail
- Webcasts
Additional Resources
- Weekend Gadget Guidance: Put your iPhone 'slide to unlock' screen to use
- Remember when they invented the outside screen for the cell phone? You know, the little piece of crystal that showed the time? A coup for anyone neurotic enough to need to check the time without needing to flip open the phone. Well, now that...
- Tags: Apple iPhone, Screen, RSS, E-mail, Telecom & Utilities, Web Browsers, Internet, Online Communications, Andrew Nusca
- Blog posts 2008-05-16
- Web 2.0 and the end of advertising
- The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. It had me spluttering in the latest BriefingsDirect Insights analyst podcast hosted by Dana Gardner — more on that in a moment. Let's move on...
- Tags: Software, Web, Web 2.0, Advertisement, Phil Wainewright
- Blog posts 2008-05-16
- XP meets XO: Will Linux get an equal shot?
- The One Laptop Per Child program will put XP on its XO laptop and children in the developing world will have a choice between Windows and Linux. On the surface, a little choice isn't going to kill anybody. In fact, choice is good. And if some poor...
- Tags: Operating System, Laptop Computer, One Laptop Per Child Project, XO, XP Screen, Linux, Microsoft Windows, Microsoft Windows XP, Operating Systems, UNIX, Open Source, Software, Larry Dignan
- Blog posts 2008-05-16
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White Papers and Webcasts
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