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IKEA's mixed bag of IT investments: Last evening I read an interesting Gartner case study (registration wall warning.) It tells how IKEA Components, a company that is part of the iconic retailer of flat pack furniture used Lawson Software products to make significant across the board process savings and improvements. The business intelligence/process project makes great...; Tags: IKEA, Information Technology, IT Investment, David Meerman Scott, Strategy, Management, Dennis Howlett; Blog posts 2008-08-21

Social giving for charity begets social giving for community: Normally I don't write about specific events but I'm making an exception as this is almost a mini overview for how charity in social media can turn into a benefit for the social Web community. In May I launched a Social Media Charity Auction that raised about...; Tags: giveaway, social media, greg verdino, inbound marketing summit, jennifer leggio; Blog posts 2008-08-07
Web 2.0 in 2007: Brands rule!: My Digital Markets 2007 predictions include: ‘Branded Conversations’ frame social media in 2007, as I presented January 4: February 4 will not only kickoff Super Bowl XLI, it will mark the major league debut of what I call brand-focused “user-involved” social media content, or “branded conversations."Last October I put...; Tags: brand, Facebook, social media, Ford Motor Co., Web 2.0, Web; Blog posts 2007-01-31

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