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	<title><![CDATA[david greenfield Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to david greenfield]]></description>
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		<title><![CDATA[Dos and Don'ts When Pitching the Media]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-13602_22-295228.html]]></link>
		<description><![CDATA[How do you get editors and bloggers to listen to your story? Find out as I present the nine tips PR professionals should keep in mind when they pitch the media. These are ideas presented in a recent conference that I culled from 20 years of working as a journalist...]]></description>
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		<pubDate>Tue, 05 May 2009 07:07:08 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/dos.html"><![CDATA[DOS]]></category>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/editor.html"><![CDATA[Editor]]></category>
		<category domain="http://updates.zdnet.com/tags/blogger.html"><![CDATA[Blogger]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/business.html"><![CDATA[business]]></category>
		<category domain="http://updates.zdnet.com/tags/tips.html"><![CDATA[tips]]></category>
		<category domain="http://updates.zdnet.com/tags/david+greenfield.html"><![CDATA[David Greenfield]]></category>
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		<title><![CDATA[Nine Ways VoIP 2.0 Can Transform the SMB]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-13602_22-265462.html]]></link>
		<description><![CDATA[With the release of SwitchVox SMB 4.0 IP PBX, SwitchVox has added a number of integrations and mashups with mainstream applications. It's a good example of what voice 2.0 can offer the SMB. by David Greenfield]]></description>
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		<pubDate>Mon, 02 Feb 2009 08:10:17 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/voip.html"><![CDATA[VoIP]]></category>
		<category domain="http://updates.zdnet.com/tags/small+and+medium+business.html"><![CDATA[Small And Medium Business]]></category>
		<category domain="http://updates.zdnet.com/tags/smb%252fsme.html"><![CDATA[Smb/Sme]]></category>
		<category domain="http://updates.zdnet.com/tags/telecommunications.html"><![CDATA[Telecommunications]]></category>
		<category domain="http://updates.zdnet.com/tags/voice+2.0.html"><![CDATA[Voice 2.0]]></category>
		<category domain="http://updates.zdnet.com/tags/switchvox.html"><![CDATA[SwitchVox]]></category>
		<category domain="http://updates.zdnet.com/tags/mashups.html"><![CDATA[Mashups]]></category>
		<category domain="http://updates.zdnet.com/tags/ip+pbx.html"><![CDATA[IP PBX]]></category>
		<category domain="http://updates.zdnet.com/tags/digium.html"><![CDATA[Digium]]></category>
		<category domain="http://updates.zdnet.com/tags/asterisk.html"><![CDATA[Asterisk]]></category>
		<category domain="http://updates.zdnet.com/tags/david+greenfield.html"><![CDATA[David Greenfield]]></category>
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		<title><![CDATA[A Tour of Nortel's WebAlive Virtual World for Business]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-13602_22-253968.html]]></link>
		<description><![CDATA[Nortel's new WebAlive world combines a virtual world with fantastic audio to make a business collaboration platform. Here's a preview of that world. by David Greenfield]]></description>
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		<pubDate>Thu, 04 Dec 2008 13:17:50 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/nortel+networks+corp..html"><![CDATA[Nortel Networks Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/collaboration.html"><![CDATA[Collaboration]]></category>
		<category domain="http://updates.zdnet.com/tags/groupware.html"><![CDATA[Groupware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/virtual+world.html"><![CDATA[Virtual World]]></category>
		<category domain="http://updates.zdnet.com/tags/voip.html"><![CDATA[VoIP]]></category>
		<category domain="http://updates.zdnet.com/tags/virtual+reality.html"><![CDATA[Virtual Reality]]></category>
		<category domain="http://updates.zdnet.com/tags/conferencing.html"><![CDATA[Conferencing]]></category>
		<category domain="http://updates.zdnet.com/tags/david+greenfield.html"><![CDATA[David Greenfield]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NT</category>
		<category domain="tickers">NT</category>
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		<title><![CDATA[Cocoon]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-13602_22-221308.html]]></link>
		<description><![CDATA[An inside look at the revolutionary Cocoon technology. by David Greenfield]]></description>
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		<pubDate>Sun, 14 Sep 2008 07:05:40 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/look.html"><![CDATA[Look]]></category>
		<category domain="http://updates.zdnet.com/tags/technology.html"><![CDATA[Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/david+greenfield.html"><![CDATA[David Greenfield]]></category>
		<category domain="http://updates.zdnet.com/tags/cocoon.html"><![CDATA[Cocoon]]></category>
		<category domain="http://updates.zdnet.com/tags/3-d+internet.html"><![CDATA[3-D Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/virtual+reality.html"><![CDATA[Virtual Reality]]></category>
		<category domain="http://updates.zdnet.com/tags/gaming.html"><![CDATA[Gaming]]></category>
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		<title><![CDATA[Inside SocialCalc]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-13602_22-205313.html]]></link>
		<description><![CDATA[Here's what it's like to create and work in a SocialCalc Workspace. by David Greenfield]]></description>
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		<pubDate>Tue, 10 Jun 2008 07:33:08 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/david+greenfield.html"><![CDATA[David Greenfield]]></category>
		<category domain="http://updates.zdnet.com/tags/socialcalc.html"><![CDATA[SocialCalc]]></category>
		<category domain="http://updates.zdnet.com/tags/wiki.html"><![CDATA[Wiki]]></category>
		<category domain="http://updates.zdnet.com/tags/collaboration.html"><![CDATA[Collaboration]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+2.0.html"><![CDATA[Enterprise 2.0]]></category>
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		<title><![CDATA[Voice over SOA sounds promising -- will vendors deliver?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/service-oriented/?p=1074]]></link>
		<description><![CDATA[Can SOA add automation and intelligence to the way calls and other communications are routed throughout the enterprise? This may be the next great frontier for SOA -- and, at long last, a tangible benefit of architecture for the business.    Digital communications, enhanced by SOA  ...]]></description>
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		<pubDate>Sun, 16 Mar 2008 08:53:48 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/business+process.html"><![CDATA[Business Process]]></category>
		<category domain="http://updates.zdnet.com/tags/voice.html"><![CDATA[Voice]]></category>
		<category domain="http://updates.zdnet.com/tags/communications+server.html"><![CDATA[Communications Server]]></category>
		<category domain="http://updates.zdnet.com/tags/server.html"><![CDATA[Server]]></category>
		<category domain="http://updates.zdnet.com/tags/soa.html"><![CDATA[SOA]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/david+greenfield.html"><![CDATA[David Greenfield]]></category>
		<category domain="http://updates.zdnet.com/tags/service-oriented+architecture+%2528soa%2529.html"><![CDATA[Service-Oriented Architecture (SOA)]]></category>
		<category domain="http://updates.zdnet.com/tags/web+services.html"><![CDATA[Web Services]]></category>
		<category domain="http://updates.zdnet.com/tags/middleware.html"><![CDATA[Middleware]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/joe+mckendrick.html"><![CDATA[Joe McKendrick]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[Makamaka: Google's grand plan for social networking]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=6223]]></link>
		<description><![CDATA[David Greenfield points to a post by Google Operating System via Google Blogoscoped about a video explaining Google's plans to add a social fabric to its applications, a la Facebook. The video, which has been removed from Google Video, apparently comes from an in-house "tech talk" presentation by Google's Ben...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 11 Sep 2007 17:07:52 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+networking.html"><![CDATA[Social Networking]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/network.html"><![CDATA[Network]]></category>
		<category domain="http://updates.zdnet.com/tags/google+reader.html"><![CDATA[Google Reader]]></category>
		<category domain="http://updates.zdnet.com/tags/clustering.html"><![CDATA[Clustering]]></category>
		<category domain="http://updates.zdnet.com/tags/exception.html"><![CDATA[Exception]]></category>
		<category domain="http://updates.zdnet.com/tags/user.html"><![CDATA[User]]></category>
		<category domain="http://updates.zdnet.com/tags/news.html"><![CDATA[News]]></category>
		<category domain="http://updates.zdnet.com/tags/makamaka.html"><![CDATA[Makamaka]]></category>
		<category domain="http://updates.zdnet.com/tags/mustang.html"><![CDATA[Mustang]]></category>
		<category domain="http://updates.zdnet.com/tags/dan+farber.html"><![CDATA[Dan Farber]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[The Essence of Team Think]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Greenfield/?p=102]]></link>
		<description><![CDATA[If you're like me then you've worked as part of a team of one kind  or a another.  And perhaps you too have grown frustrated over how difficult it can be to get folk to work together.  It's not just that tasks might get misinterpreted or that...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 14 Aug 2007 16:55:53 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/team.html"><![CDATA[Team]]></category>
		<category domain="http://updates.zdnet.com/tags/tool.html"><![CDATA[Tool]]></category>
		<category domain="http://updates.zdnet.com/tags/david+greenfield.html"><![CDATA[David Greenfield]]></category>
	</item>
	<item>
		<title><![CDATA[XML performance: another view]]></title>
		<link><![CDATA[http://blogs.zdnet.com/service-oriented/?p=138]]></link>
		<description><![CDATA[An excellent pieceappears in the latest issue of CMP's Network World that provides somesobering insights on the XML performance problem, and what IT professionals can doabout it until standards, specifications, and methods are wrung out of committees. David Greenfield starts off with this provocativethought: "The next time the CTO speaks...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 20 Jan 2005 08:10:18 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/david+greenfield.html"><![CDATA[David Greenfield]]></category>
		<category domain="http://updates.zdnet.com/tags/xml.html"><![CDATA[XML]]></category>
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