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	<title><![CDATA[customer resource management Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to customer resource management]]></description>
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		<title><![CDATA[Trust Forwarding Increases Revenue by 7% Through Integrated Customer Relationship Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=971391]]></link>
		<description><![CDATA[Trust Forwarding wanted to provide systematic processing of customer data and sales work to create a overview of possibilities and opportunities and analyze the potential of individual customers within the various sectors of the transport industry to enable more effective selling. The challenge was to establish an advanced loyalty program...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Sun, 01 Mar 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+resource+management.html"><![CDATA[Customer Resource Management]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
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		<title><![CDATA[Customer Resource Management and Marketing for the Cellular Retailer: How CellularManager Is Helping to Improve Success]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=165164]]></link>
		<description><![CDATA[Cellular retailers need software that can effectively manage their business every step of the way, from one store to hundreds of stores, from inventory to marketing. By using a web-based CRM and marketing solution, cellular retailers can automatically track sales histories and buying trends, better target their current customers for...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 11 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/retail+company.html"><![CDATA[Retail Company]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+resource+management.html"><![CDATA[Customer Resource Management]]></category>
		<category domain="http://updates.zdnet.com/tags/data+guard+systems.html"><![CDATA[Data Guard Systems]]></category>
		<category domain="http://updates.zdnet.com/tags/cellularmanager.html"><![CDATA[CellularManager]]></category>
		<category domain="http://updates.zdnet.com/tags/retail.html"><![CDATA[Retail]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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		<title><![CDATA[Financial scenario planner: Customer Resource Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=173242]]></link>
		<description><![CDATA[To help you figure out how much your organization will spend on an IT project like Customer Resource Management CRM, we've put together this financial planning spreadsheet. ]]></description>
		<s:doctype><![CDATA[Download resources]]></s:doctype>
		<pubDate>Thu, 28 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/techrepublic+inc..html"><![CDATA[TechRepublic Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+resource+management.html"><![CDATA[Customer Resource Management]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+planning.html"><![CDATA[Financial Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
	</item>
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		<title><![CDATA[Gap analysis: Customer Resource Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=173243]]></link>
		<description><![CDATA[If you establish that a gap exists in your current Customer Resource Management CRM system, your next step is to determine if the solution you're researching meets your organization's future requirements. This spreadsheet will help you determine if your current situation is in need of an overhaul. ]]></description>
		<s:doctype><![CDATA[Download resources]]></s:doctype>
		<pubDate>Thu, 28 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/techrepublic+inc..html"><![CDATA[TechRepublic Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+resource+management.html"><![CDATA[Customer Resource Management]]></category>
		<category domain="http://updates.zdnet.com/tags/gap+analysis.html"><![CDATA[Gap Analysis]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Vendor questionnaire: Customer Resource Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=173244]]></link>
		<description><![CDATA[You know ahead of time that vendor-provided references will be positive, but you can still learn a lot about the Customer Resource Management product being offered by delving deeper into the customer's experience. This downloadable tool will pull all of the collected information together in a side-by-side comparative analysis.. ]]></description>
		<s:doctype><![CDATA[Download resources]]></s:doctype>
		<pubDate>Thu, 28 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/techrepublic+inc..html"><![CDATA[TechRepublic Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+resource+management.html"><![CDATA[Customer Resource Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Vendor checklist: Customer Resource Management]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=173248]]></link>
		<description><![CDATA[This workbook is designed to gather and organize information that will help you assess the Customer Resource Management CRM products and services available from various vendors. ]]></description>
		<s:doctype><![CDATA[Download resources]]></s:doctype>
		<pubDate>Thu, 28 Oct 2004 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/techrepublic+inc..html"><![CDATA[TechRepublic Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+resource+management.html"><![CDATA[Customer Resource Management]]></category>
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