customer communications management community

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Customer Communications Management Brings New Factors to the Marketing Communications Plan

In delivering a customer communications management system, there are extra considerations in respect of the development of a marketing communications plan. The marketing communications plan can provide a clear guideline as to how to execute, the expected costs and the expected return. Customer communications management will increase the ease with...

Tags: Marketing Communication, Customer Communications Management Community, Marketing Research, Marketing

White papers 2008-10-25

Winning Markets - How Customer Communications Management Drives Competitive Advantage

Every order received from the customer gives a greater level of knowledge about that customer, it enables to further enhance the offers, perhaps with the advent of data modeling and advanced data management integrated with customer communications techniques even tailor offers on a one to one basis. Another great by...

Tags: Knowledge, Competitive Advantage, Customer, Customer Communications Management Community, Data Management, Research & Development, Strategy, Productivity, Business Operations, Management

White papers 2008-10-18

Additional Resources

Enterprise 2.0: What do we know today about moving our organizations into the 21st century?

Enterprise 2.0 ROIDion - An extremely interesting article. As a vendor of social software, we're often exposed to an intriguing mix of the trends that you've outlined above. In particular, we've noticed that those common internal advocates you mentioned (e.g. corporate communications, knowledge management) are already sold on the benefits...

Tags: Sales force management, Enterprise 2.0, E 2.0

Discussion threads 2009-11-13

The Enterprise 2.0 Value Propositions Agenda

Time is Money: Where's the Beef? The now biannual US 'Enterprise 2.0' conference is a wrap, but disappointingly there is still little business understanding of what the term means or what the value propositions and benefits are. The general 2.0 suffix is well understood by technology...

Tags: Collaboration, Enterprise 2.0, Conference, E2.0, Susan Scrupski, Oliver Marks

Blog posts 2009-11-05

Finally! A Three-Cornered Consulting Service for Enterprise 2.0

Its not too often I endorse a new service - in fact, I never have without a lot of due diligence and at least some production history.   So, for the first...and potentially only....time ever, I'm telling you that I'm truly excited about the launch of Pragmatic Enterprise 2.0.  I'm...

Tags: Socialtext, Enterprise 2.0, Framework, Pragmatic Enterprise 2.0, Michael Krigsman, Ross, Blogging, Strategy, Internet, Management, Paul Greenberg

Blog posts 2009-10-20

McKinsey's 'Business and Web 2.0' Report and the new Consulting Landscape

McKinsey, the venerable management consulting company, has produced their second piece of 'Web 2.0 in business' research this year. This is arguably a sign of the rapid maturation of the 2.0 technology and associated (and I'd argue more important) change management sector: the pricey consulting company...

Tags: Web, McKinsey & Co., Consulting, Web 2.0, Channel Management, Internet, Marketing, Oliver Marks

Blog posts 2009-09-02

A Good Year for Security Collaboration

Guest Editorial by  George Stathakopoulos It seems like just yesterday when I was at Black Hat.  Now as I get ready to fly to Las Vegas again, I look forward to seeing a lot of security researchers, hearing their latest exploits and how they fared over the...

Tags: Microsoft Corp., Conficker Working Group, Security, Ryan Naraine

Blog posts 2009-07-27

CollegeNET ends the thick/thin letter game

Do you remember the waiting game after you'd applied to college? Checking the mail every day, waiting for that letter? Would it be thick or thin? Because everyone knew that a thin letter would read somewhere along the lines of "We regret to inform you that you do not...

Tags: Game, Admission, CollegeNET, E-mail, Portals, Web Technology, Internet, Sales Force Management, Online Communications, Sales, Christopher Dawson

Blog posts 2009-07-22

Pitney Bowes branded community reduces customer support costs

During the 2007 postal rate change Pitney Bowes, which provides postal equipment and services to businesses, received more than 415K support phone calls on the rate change alone, all in under a month. This was in addition to the company's usual flow of customer calls, so its support teams were...

Tags: Community, Pitney Bowes Inc., Lithium Technologies Inc., Team Management, Social Networking, Management, Online Communications, Marketing, Advertising & Promotion, Jennifer Leggio

Blog posts 2009-06-25

Time (and CRM 2.0) Marches On: CRM Integration w/social platforms expands

The buzz around social CRM and CRM 2.0 is picking up.   The strategists are getting out there and throwing fastballs down the heart of the plate (ahhh, spring training. Go Yankees!) and pushing recognition that CRM has always been a strategy, as Gartner CRM Eurodemigod Ed Thompson points out at...

Tags: CRM, Integration, CRM 2.0, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-03-13

CRM Vendor Thought Leaders - Thinking, Thinking......Hmmm

Since I was totally disappointed in the performance of the NY Giants about 10 days ago, though happy the Eagles and Ravens had their butts whupped last weekend,  I have had little to look forward to this year, (other than today's incredible inauguration of President Obama, which I am...

Tags: Idea, Leader, CRM, Anthony, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Leadership, Marketing, Software, Management, Paul Greenberg

Blog posts 2009-01-20

CRM 2009 - Companies to Watch For - Second Verse, Different Than the First

Industry Giants -the New Adults on the Block Most of these might not be surprising to you but they are to me. With maybe the exception of Sage...and NetSuite....and RightNow and.....ah well.  I guess they aren't really all that surprising.  But to some degree, IBM and Cisco are surprising. ...

Tags: Strategy, Application, NetSuite Inc., IBM Corp., CRM, Zach, Zoho, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2008-12-16

sme.sap.com: be impressed

Regular readers will know I have great hopes for SAP Business ByDesign as a service, even if I am less than convinced about executive commitment. At the end of last week, a SAPper contacted me to ask if I want to check out sme.sap.com. Normally I...

Tags: SAP AG, Case Study, Payroll Solutions, Manufacturing, Portals, Operational Accounting, Internet, Finance, Dennis Howlett

Blog posts 2008-11-05

Read and recognize - 10 must-know social business bloggers

I read a lot of blogs. I mean, a lot of blogs. So the other day when David Grober, ZDNet's fearless leader, told us bloggers that we have the option to include a blog roll on our site, my little head started to spin. Who do I choose? ...

Tags: Blog, Social Media, Blogger, Maeve Naughton Maeve, Stuart Robertson Here, Stuart, John Cass John, Blogging, Web 2.0, Internet, Jennifer Leggio

Blog posts 2008-10-24

IBM's Legacy World

I attended a regional 'Lotus Collaboration Summit' yesterday - a very helpful road show style event IBM put on to help flesh out the state of the Lotus universe and give partners a chance to demo their products to the customers in attendance. ...

Tags: IBM Corp., E-mail, Collaboration, Groupware, Online Communications, Enterprise Software, Software, Oliver Marks

Blog posts 2008-10-22

Twitter's failure updates: not good enough

Update 5/30/08 11:00am EDT: TechCrunch says "Twitter’s doing an excellent job of actually communicating with users all of a sudden." That's nonsense. Yes, they've improved, but there's a long way to go to achieve failure communication greatness. Twitter's downtime, lack of reliability and...

Tags: Technorati, Twitter, Ruby On Rails, Blogging, Scripting Languages, Software/Web Development, Web Development, Internet, Michael Krigsman

Blog posts 2008-05-30

Leapfrogging Dell, Everdream and salesforce.com

Fellow ZDNet blogger Josh Greenbaum is not a fan of salesforce.com. He believes the company is over-hyped, egomanical and expensive for partners. In contrast, Everdream, recently acquired by Dell, is a model SaaS company for partners, he said. In his recent blog post Josh wrote: .....I believe...

Tags: Salesforce.com Inc., Software-as-a-service, Dell Computer Corp., Partnership, Platform, Everdream Corp., Josh Greenbaum, Sales Force Management, Business Structures, Software As A Service (SaaS), Sales, Finance, Emerging Technologies, Dan Farber

Blog posts 2007-11-30

Why the GOS will fail

Why the GOS will failOligopolies rule, like it or not"It was a policy choice to allow these duopolies to return. New policy choices can restore competition and free the bits."The truth is that it is SO expensive to set up the entire infrastructure that we CAN'T have "loads of competition"....

Tags: Network technology, Broadband Internet, Cable, broadband

Discussion threads 2007-11-05

INTERVIEW: Colby Thames (President - On Demand Delivery, BSG)

Colby Thames has lived in the world of traditional consulting and large account management for a many years. At SunGard Data Systems, he was responsible for the company’s largest accounts, and before that he founded a consulting company and worked for Ernst & Young. However, what really caught my eye...

Tags: Software, Team, Consulting, Technology, Colby Thames, Michael Krigsman

Blog posts 2007-08-26

A tale of two states' video competition bills: one good, one bad

A tale of two states' video competition bills: one good, one badState franchising is not goodWhile I'm happy to see that the Illinois PEG TV groups were protected, a number of bombs managed to get through in Illinois SB 678. * SB 678 removes full buildout requirements for new entrants,...

Tags: Corporate communications, Network technology, SB 678, cable, video, Verizon Communications Inc.

Discussion threads 2007-07-03