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ZDNet Dictionary Definition
- CRM
- Customer Relationship Management An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. CRM embraces all aspects of...
- Full CRM Definition >>
ZDNet Resources
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- Advanced Internet Marketing With Web-Based CRM
- The Internet allows a company new ways to become more effective with its customers and sales prospects. Two approaches that provide great power are Email Response Tracking and Internet Surveys. Both of these approaches use the contact's own behavior and efforts, and collect usable data about their interests. This data...
- White papers 2006-04-01
- CRM Portals: Open Your Doors to Your Customers, Partners and Employees
- This white paper provides a basic definition of an Internet portal, and then describes a CRM Portal, a portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals and what are they used for. Typical CRM portals...
- White papers 2005-05-02
- Innovative On-Demand CRM Options That Will Save You Money
- On-demand CRM services can save customers money because they offer lower initial start-up costs and require fewer internal IT resources. Because of these money saving benefits, many small and mid-sized companies are choosing on-demand CRM instead of on-premise CRM software. However, many people are not aware of huge cost-saving alternatives...
- White papers
Additional Resources
- How to Increase Marketing Efficiency to Gain and Retain Customers
- Marketing departments in mid-sized businesses face a myriad of challenges such as how to target customers more efficiently, and increase one-to-one communications with customers. Today's marketers in a mid-sized business must not only retain current customers, but also aggressively grow market share and add new customers. Marketing automation and CRM...
- White papers 2005-03-21
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