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- Was Windows 7 totally your idea?
- W7: Whose ideas?It is pretty clear that Apple and Microsoft "borrow" from each other. I don't think that's a problem, all competitors "borrow" each others' ideas and the consumer wins.What is clear, though, is that Microsoft did listen to alot of people but it wasn't those people that use...
- Discussion threads 2009-10-22
Additional Resources
- Was Windows 7 totally your idea?
- Crispin, Porter + Bogusky -- the ad agency that is behind a variety of Microsoft's recent ad campaigns (everything from the confounding Gates/Seinfeld skits, to the Laptop Hunters, to the newest Kylie happy talk series) -- is launching yet another group of ads starting this week. by Mary Jo...
- Blog posts 2009-10-22
- The Groundswell of Social Media Backlash
- There appears to be a fully fledged backlash against 'social media' marketing emerging, with commentary in both areas you'd expect and in places you might not. This is tough on the people who have solid foundations for what marketing messaging is all about,...
- Blog posts 2009-05-23
- Microsoft adds 'Skywing' to Windows defense team
- Ken 'Skywing' Johnson, a well-known hacker famous for his work on bypassing several Windows anti-exploitation mechanisms, has joined the software maker to help make it harder to compromise the operating system. Johnson, who teamed up with another recent Microsoft hire -- Matt 'Skape' Miller -- on several...
- Blog posts 2009-03-25
- Does anyone expect Apple's ads to be truthful?
- Does anyone expect Apple's ads to be truthful?Microsoft needs to drop Crispin Porter.Their ads, at least the Burger King and Microsoft ones, are horrible. For $300 million I expect significantly better. As it is drop $300 million in my lap and I will produce better marketing. And I have no...
- Discussion threads 2008-10-30
- Microsoft: I'm a PC and I've been made into a stereotype
- Microsoft: I'm a PC and I've been made into a stereotypeOf course you don't get itYou're not the target audience.Carl RapsonI wouldn't expect you to get itYou're a Mac user... You have to have an IQ at least this high GEDDIT!It's actually quite nice to see MS taking the high...
- Discussion threads 2008-09-19
- Seinfeld
- SeinfeldHow did this make it past focus groups?My theory is that they told the focus group subjects it was for a different company, and the subjects responded favorably. Therefore, we're all wrong and Microsoft is right.Wow, that's just brilliant!Windows' image is no longer tarnished. They are now being associated with...
- Discussion threads 2008-09-04
- First Microsoft make-over ad airs: $300 million well spent?
- During the NFL season opener on September 4, Microsoft aired the first of the ads that it paid agency Crispin Porter + Bogusky $300 million-plus to create to help make over the company's image. by Mary Jo Foley
- Blog posts 2008-09-04
- Building Windows, not walls
- I don't care who Microsoft ad agency Crispin Porter puts in the starring role along with Chairman Bill Gates in its $300+ million campaign. But I am intrigued about what kind of messaging Crispin and Microsoft think will reinvigorate Vista's image and make Microsoft less of an Apple chump. by...
- Blog posts 2008-08-21
- Microsoft Equipt: good deal, lousy name
- Microsoft Equipt: good deal, lousy nameJust what is "Equipt"?This name certainly does not contain any hint as to why someone would want it. Product names should be at least somewhat related to the purpose of the product.I also dont like software subscriptions. It seems that they are simply another way...
- Discussion threads 2008-07-02
- Microsoft's $300 million makeover
- Microsoft's $300 million makeoverI'm For GatesIt works for Apple. why not turn Apple's lovable, but inept buisiness type into Bill and fight fire with fire?sell the company...there's no way, that M$ is getting a better name because of this "stunt"..They can take classes about ethics, morality etc.. all they like,...
- Discussion threads 2008-05-20
- Microsoft's $300 million makeover
- Remember that $300 million consumer ad campaign that Microsoft awarded earlier this year? New specifics are emerging on how the ad agency that won the deal -- Crispin Porter + Bogusky -- is starting its task of rebranding Microsoft as a cool company. Crispin Porter counts Burger...
- Blog posts 2008-05-20
- Don't get too excited about those Vista price cuts
- Microsoft announced price cuts for Windows Vista on February 28, but only for standalone boxed copies sold at retail. The price cuts are not Vista copies preloaded on new PCs or sold through volume-licensing contracts. Microsoft characterizes retail as "a small fraction of Microsoft's overall business," (no...
- Blog posts 2008-02-29
- Linux security guru joins Microsoft
- Linux security guru joins MicrosoftPaycheckWell, I am sure his paycheck will increase in size that is what it is all about correct...RE: Linux security guru joins MicrosoftIsn't this a good thing, in a way? I mean, it just gives more notoriety to the Linux crowd. Microsoft can't keep saying that...
- Discussion threads 2008-01-21
- Linux security guru joins Microsoft
- Crispin Cowan, the Linux security expert behind StackGard, the Immunix Linux distro and AppArmor, has joined the Windows security team. In a blog post last week, Microsoft's Michael Howard, author of Writing Secure Code, wrote: For those of you who don’t know Crispin, Crispin is responsible...
- Blog posts 2008-01-21
- Microsoft's $300 million 'consumer product blitz' inches closer
- What kinds of products will Microsoft be pushing when it launches its new $200 million to $300 million consumer-product ad campaign in early 2008? AdAge has reported that Microsoft has narrowed its search for an agency to handle creative for the forthcoming "consumer-products blitz" to two: MDC...
- Blog posts 2007-12-27
- YouTube: Is 'cheating' hurting YouTuber community?
- All may not be well in the YouTube “community.” YouTube videos allege gaming, scamming, manipulation, abuse…of the YouTube ratings and video views counting systems.Sound familiar? YouTuber talk of supposed unfairness within the YouTube video-sharing “community” is strikingly similar to Digger talk of supposed unfairness within the Digg news-sharing “community.”While the...
- Blog posts 2007-01-08
- Ask has the mojo to double its search market share
- Ask is aiming to double its market share in the search and judging from AskX may just have the mojo to do so. On a conference call Dec. 19 Interactive Corp. IAC chief Barry Diller outlined the companys outlook for the year ahead. ...
- Blog posts 2006-12-21
- SubservientChicken.com gets 14 mln visitors in 10 months
- Subservient Chicken, an innovative Web site advertising Burger King chicken sandwiches, attracted 13.9 mln Web site visitors in 10 months, since it was launched in April 2004. NYT quotes Crispin Porter & Bogusky data.
- Blog posts 2005-02-18
- SubservientChicken.com gets 14 mln visitors in 10 months
- Subservient Chicken, an innovative Web site advertising Burger King chicken sandwiches, attracted 13.9 mln Web site visitors in 10 months, since it was launched in April 2004. NYT quotes Crispin Porter & Bogusky data.
- Blog posts 2005-02-18
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