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	<title><![CDATA[credibility Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to credibility]]></description>
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		<title><![CDATA[Google is at your service]]></title>
		<link><![CDATA[http://blogs.zdnet.com/open-source/?p=2977]]></link>
		<description><![CDATA[Most everything Google does is given away, yet it makes a ton of money. That's the open source principle in action. The reason it makes money is that it gives great value for time, and that's what credibility comes down to -- value for time. by Dana Blankenhorn]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 08 Oct 2008 12:26:37 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/credibility.html"><![CDATA[Credibility]]></category>
		<category domain="http://updates.zdnet.com/tags/dawson.html"><![CDATA[Dawson]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[Open Source]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
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		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Credibility in online health care]]></title>
		<link><![CDATA[http://healthcare.zdnet.com/?p=764]]></link>
		<description><![CDATA[One reason readers here respond so strongly -- both positively and negatively -- when I mention Google lies in how it finds things for you. (Picture from AlignedStrategy.Com.)    The PageRank algorithm, at its heart, is a popularity contest. If all the popular sites point to you then...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 04 Mar 2008 06:14:13 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/credibility.html"><![CDATA[Credibility]]></category>
		<category domain="http://updates.zdnet.com/tags/tech.html"><![CDATA[Tech]]></category>
		<category domain="http://updates.zdnet.com/tags/health+care.html"><![CDATA[Health Care]]></category>
		<category domain="http://updates.zdnet.com/tags/healthcare.html"><![CDATA[Healthcare]]></category>
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		<category domain="http://updates.zdnet.com/tags/benefits.html"><![CDATA[Benefits]]></category>
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		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
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		<title><![CDATA[Are sales pitches reality?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/open-source/?p=1484]]></link>
		<description><![CDATA[Groklaw has unleashed a blogstorm against Novell, based on a sales pitch being used to push clients toward Novell's SUSE Linux and away from Red Hat. (Picture from Repmanblog.)    The claim is bogus on its face, and Matt Asay fisks it good. The idea that one Linux...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 01 Oct 2007 12:30:30 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/credibility.html"><![CDATA[Credibility]]></category>
		<category domain="http://updates.zdnet.com/tags/novell+inc..html"><![CDATA[Novell Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/groklaw.html"><![CDATA[Groklaw]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source+world.html"><![CDATA[Open Source World]]></category>
		<category domain="http://updates.zdnet.com/tags/linux.html"><![CDATA[Linux]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/open+source.html"><![CDATA[Open Source]]></category>
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		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/dana+blankenhorn.html"><![CDATA[Dana Blankenhorn]]></category>
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		<title><![CDATA[Countering Web Spam With Credibility-Based Link Analysis]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1021699]]></link>
		<description><![CDATA[This paper introduces the concept of link credibility, identifies the conflation of page quality and links credibility in popular Web link analysis algorithms and discusses how to decouple link credibility from page quality. Their credibility-based link analysis exhibits three distinct features. First, they develop several techniques for semi-automatically assessing link...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 15 Aug 2007 00:00:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/credibility.html"><![CDATA[Credibility]]></category>
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		<category domain="http://updates.zdnet.com/tags/engineering.html"><![CDATA[Engineering]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
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	<item>
		<title><![CDATA[Small Business Webcast: Sales and Marketing 101: How to Boost Recognition, Improve Credibility, and Develop Customer Trust (Level 100)]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=281614]]></link>
		<description><![CDATA[The presenter of this webcast runs a New York-based publishing house and is the co-author of the acclaimed book Microsoft Small Business Kit. Her vast knowledge on search engine marketing, direct mail, and brand building will help to discover ways that a user can help boost his company's recognition, improve...]]></description>
		<s:doctype><![CDATA[Webcasts]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/credibility.html"><![CDATA[Credibility]]></category>
		<category domain="http://updates.zdnet.com/tags/small+business.html"><![CDATA[Small Business]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/recognition.html"><![CDATA[Recognition]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
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		<category domain="http://updates.zdnet.com/tags/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
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		<category domain="tickers">MSFT</category>
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