credibility

ZDNet Resources

• sort by:
• Relevance
• Date
• Popularity

Google is at your service

Most everything Google does is given away, yet it makes a ton of money. That's the open source principle in action. The reason it makes money is that it gives great value for time, and that's what credibility comes down to -- value for time. by Dana Blankenhorn

Tags: Google Inc., Credibility, Dawson, Advertising & Promotion, Open Source, Marketing, Dana Blankenhorn

Blog posts 2008-10-08

Credibility in online health care

One reason readers here respond so strongly -- both positively and negatively -- when I mention Google lies in how it finds things for you. (Picture from AlignedStrategy.Com.) The PageRank algorithm, at its heart, is a popularity contest. If all the popular sites point to you then...

Tags: Credibility, Tech, Health Care, Healthcare, Vertical Industries, Benefits, Sales Tools, Branding, Enterprise Software, Software, Human Resources, Sales, Marketing, Dana Blankenhorn

Blog posts 2008-03-04

Are sales pitches reality?

Groklaw has unleashed a blogstorm against Novell, based on a sales pitch being used to push clients toward Novell's SUSE Linux and away from Red Hat. (Picture from Repmanblog.) The claim is bogus on its face, and Matt Asay fisks it good. The idea that one Linux...

Tags: Credibility, Novell Inc., Groklaw, Open Source World, Linux, Sales Strategy, Open Source, Operating Systems, Software, Sales, Dana Blankenhorn

Blog posts 2007-10-01

Countering Web Spam With Credibility-Based Link Analysis

This paper introduces the concept of link credibility, identifies the conflation of page quality and links credibility in popular Web link analysis algorithms and discusses how to decouple link credibility from page quality. Their credibility-based link analysis exhibits three distinct features. First, they develop several techniques for semi-automatically assessing link...

Tags: Credibility, Web, Analysis, Channel Management, Engineering, Marketing

White papers 2007-08-15

Small Business Webcast: Sales and Marketing 101: How to Boost Recognition, Improve Credibility, and Develop Customer Trust (Level 100)

The presenter of this webcast runs a New York-based publishing house and is the co-author of the acclaimed book Microsoft Small Business Kit. Her vast knowledge on search engine marketing, direct mail, and brand building will help to discover ways that a user can help boost his company's recognition, improve...

Tags: Credibility, Small Business, Microsoft Corp., Recognition, Search, Marketing Research, Sales Strategy, Marketing, Sales

Webcasts

Additional Resources

Pre-Copenhagen climate talks end in Barcelona

Who could he be talking about?How about the 57% of people in America who don't buy carbon emissions causing global warming?Looks like the other "vested interests" needs to step up their re-education regime, er, I mean, need to do more "raising awareness."Lies told to control populationOh yeah, look at Al...

Tags: Government, Vertical industries, Kevin Rudd

Discussion threads 2009-11-06

The iPhone is one of the best phones in the world, carriers with it are the problem

far from perfect indeedIt's a great gadget...until it freezes and you have to wait several minutes while you reboot it. That is if you know how to reboot it, the first time is always accompanied with panic because you think the thing went dead. Don't blame the carriers,...

Tags: Smart phones, iPhone Screen, BlackBerry Tour, Apple iPhone, phone, carrier, keyboard

Discussion threads 2009-11-04

Hardware 2.0 'Very Best Kit List' for Nov/Dec 09

These are consistently your most useful columnsI really look forward to these, especially since I'm thinking about building a new video editing machine. One that can handle full frame 1080 24p h.264 video. I can transcode it with cineform but unless you're doing a lot of color work, it's...

Tags: Processors, Nov/Dec 09, Advanced Micro Devices Inc., Best Kit List, Hardware 2.0, CPU, hardware, Intel Corp., motherboard

Discussion threads 2009-11-03

Make room for another e-reader as Creative shows off prototype

Market is ripeFor Chinese factories to crank out more hardware and suck more dollars out of the middle class.Clue in America.Transition product I do believe that e-book readers are largely a transition product which will eventually be made more or less obsolete by advances in netbook/smartbook etc. technologies. Multiple devices...

Tags: Vertical industries, Benefits, E-books, e-reader, health care

Discussion threads 2009-11-02

Making a foundation a real solution to the mySQL mess

Sounds good. Too good?This sounds like a great solution to a problem that is probably costing Oracle, destroying what little credibility Sun has as a brand, while ensuring that every website on the planet virtually retains access to a free, secure and efficient database. If we don't do something, the...

Tags: OPEN SOURCE, Databases, Dana, MySQL, Oracle Corp.

Discussion threads 2009-10-30

Yahoo gains respect, credibility as news outlet; looks to expand offerings

Good for them!Somebody had got to discover the news and write the stories or else Google will have nobody to ripoff and create aggregate news pages. Google is a real bloodsucker as well as an aggregator of personal information about everybody that uses their services. Yahoo has lead...

Tags: INTERNET, Yahoo! Inc., media need, Google Inc., Microsoft Corp.

Discussion threads 2009-10-28

Yahoo gains respect, credibility as news outlet; looks to expand offerings

Yahoo has discovered that being the source of breaking news will bring respect, credibility and clicks. Traditional news outlets have known this for years but Web sites like Yahoo are suddenly positioned to gain some ground as news outlets. by Sam Diaz

Tags: Yahoo! Inc., News Outlet, Web Site Development, Web Technology, Channel Management, Internet, Marketing, Sam Diaz

Blog posts 2009-10-28

SharePoint: The team that makes the donut(s)

No wonder they're successfulThey have a process, they watch actual humans use the product, and accept feedback.RE: SharePoint: The team that makes the donutsAs a long time SharePoint consultant my impression is that the SharePoint team is totally out of touch with enterprise customers. SharePoint 2010 is the same old...

Tags: Content management, Collaboration, Groupware, Enterprise software, SharePoint 2010, team, Microsoft SharePoint

Discussion threads 2009-10-27

Nokia sues Apple over iPhone

?trying to get a free ride on the back of Nokia?s innovation.?What do you mean? All innovation begins with Apple. Remember when they invented the portable digital music player? Or the thin laptop? Or the smart phone and touch screens? They even invented mice and GUI's. Apple invented everything...

Tags: Smart phones, Apple Inc., Nokia Corp., Apple iPhone

Discussion threads 2009-10-22

Microsoft and PC makers introduce Windows 7 offers for consumers

Can't wait to see theseThe local Best Buy is having a midnight launch. I'm probably going to go and geek out for a bit.RE: Microsoft and PC makers introduce Windows 7 offers for consumersWish I could afford the upgrades.Been laid off and on for 6 years now.Could not renew my...

Tags: Operating systems, UNIX, OPEN SOURCE, Microsoft Windows Vista (Longhorn), way thing, Linux, U.S. Department of Defense, Microsoft Corp., Microsoft Windows, Win7, Microsoft Windows 7

Discussion threads 2009-10-21

B&N's Nook e-reader: Weirdly unrevolutionary

In addition to this posting, please visit this clarifications posting to get the whole picture. It would be nice to say, as Matt Miller has, that the e-book and e-reader market was revolutionized today. It simply got more interesting. A careful reading of the $259 Nook's...

Tags: E-reader, Device, E-book, Amazon Kindle, Barnes & Noble Inc., Wireless, B&N, Nook, Cover-flow, Wireless LANs, Wi-Fi, Wireless And Mobility, Mitch Ratcliffe

Blog posts 2009-10-20

mySQL founders fork on the post-Oracle future

paranoia againi remember paranoia when sun bought openoffice and mysql...look they are still here!!!and oracle bought sun...people will be paranoid for some time, and than that story will go to oblivion just like any other paranoid story in open source world.Oracle must commit 1 billion for MySQLand also 5 billions...

Tags: OPEN SOURCE, Databases, Oracle Corp., MySQL

Discussion threads 2009-10-20

Building credibility and enabling change: 10 questions with CIO John Golden

Creating trust within the business, automating processes, serving a broad range of requirements - and climbing Mount Everest. See how one CIO has tackled his professional and personal goals. This download is also available as an entry in our 10 Things blog.

Tags: CIO, Jeff Cerny, Blogging, Internet

Download resources 2009-10-20

IAB to FTC: Rescind blogger rules

Completely self-servingBy this rationale, why does anyone ever have to disclose anything? You can apply this logic to traditional media as well. Afraid to admit in the blog that you got the stuff you rave about was free? The real impact is it opens a channel for the vendor to...

Tags: Advertising & Promotion, blogger, free speech, traditional media, blog, blogging, Interactive Advertising Bureau, FTC

Discussion threads 2009-10-15

What do you believe, your eyes or somebody's numbers?

There is no disagreementThere really never was. Scientists are in agreement that global climate change is happening you may have noticed the conferences.We will always have idiots. It's just that some of them happen to own media and political parties or are making way too much money with...

Tags: climate change, mankind

Discussion threads 2009-10-15